When you build a WeChat group, the initial group members are often people you trust and are familiar with, such as WeChat friends and Weibo friends. Of course, these people also trust you and can work hard with you for the development of WeChat group, so we must catch these people. You can give the initial small number of seed users a special identity, let them become the "sponsors" of WeChat group, and then use them to attract more seed users.

1. Set sponsor conditions

When your WeChat group has the first batch of seed users, you can give these users a special identity-sponsor by setting certain conditions. Then, what conditions need to be met to obtain the identity of the sponsor, and what authority will be obtained?

(1) Conditions set by the group owner

Group owners can set some conditions for sponsors according to the situation of their own groups. For example, in a WeChat group, the group owner sets such a promoter condition: all the top 50 people who enter the group become the promoters of the group.

(2) attractive.

The identity of the sponsor is very important, and those group members who want to independently launch activities or actively interact are more qualified to obtain the identity of the sponsor.

(3) representatives who have the right to speak.

Since it has become the initiator of the WeChat group, the group owner must give the representatives of this group members the right to speak. This will not only attract people to join the group, but also make the group members who have obtained the status of promoters more influential and attract more members to join the WeChat group.

(4) Have veto power.

The so-called "one-vote veto" means that as long as the sponsors vote against it, the content to be voted on will be rejected. Therefore, having a veto in the WeChat group is also a symbol of identity and power.

2. Organize sponsors to develop more group members.

After giving some members the rights and identity of promoters, these people have a certain appeal and influence in the group. You can organize these people to attract more WeChat group members with you. For example, promoters can be encouraged to actively develop group members for WeChat group by conducting paid courses. The specific method is as follows.

(1) Introduce paid courses to attract other members to pay for study.

People are usually more interested in paid content, because many people think that free things are often of limited value, while paid things are more valuable. Therefore, some paid content or courses can be launched in the group to attract interested members to pay for learning.

(2) All course fees are owned by the organizer.

Members who have participated in paid courses will naturally become seed users of WeChat group, and all the fees paid by these people can be rewarded to promoters. In this way, promoters will be willing to develop more members and bring more seed users to the WeChat group.

3. Give sponsors a lot of practical information.

In order to better acquire seed users, group owners can provide a large number of practical materials and valuable content for promoters to use in some channels and media platforms.

In order to get more seed users, WeChat group, a customer of Chuangyi Decoration, a home improvement company, provided many cases and materials about decoration to the promoters. These cases are illustrated and illustrated, even including some detailed material lists, decoration videos and so on.

One of the sponsors shared the information of an old house decoration case in Douban Home Group, which attracted many people to join the WeChat group.

This method has attracted a large number of seed users for this WeChat group, and at the same time, "Chuangyi Decoration" company has also gained more fans.