165438+ 10 18, Cadillac CT5 was officially listed in Beijing Cadillac Center, with a price range of 279,700-339,700 yuan. Simply mentioning CT5, maybe everyone will only think of CT6. Maybe this new car is a younger brother of CT6? Will have this idea. Although you think right, it is actually a replacement product of another ATS-L model that has been delisted. ...
Now that ATS-L has been mentioned, I believe everyone has a basic concept of CT5. As the replacement product of ATS-L, the younger brother of CT6, CT5 will directly compete with BMW 3 Series, Audi A4L and mercedes benz c. Of course, other second-tier luxury brands' B-class cars are also CT5' s rivals, such as Volvo S60, which has just been listed, or lexus ES, which has been on the battlefield for a long time.
In order to give you a better understanding of Cadillac CT5, I have prepared a CT5 reference for you, BMW 3 Series. In this paper, Liangzi will analyze the competitive advantages and disadvantages of Cadillac CT5 from the perspectives of price, vehicle design, functional configuration and power parameters.
1. The price smells good. How much can I pay? Can the price be so high after three years?
Many friends who know the auto market believe that the price of Cadillac ATS-L V version has been greatly reduced during the inventory clearance stage, and the terminal price of the official guide price of 270,000 models is even as low as189,900 (self-brain supplement), which is definitely a kind of "heart injury" for the old car owners. Through rounds of price reduction, salt and wine are sprinkled on the wounds of the old car owners again and again.
Since Cadillac CT5 is on the market, its price will be tested. This test is not one month, three months or half a year, but two years, three years and five years. If its price strategy can't be maintained, or it keeps changing prices, then its appeal to consumers will not be too high, at least its confidence will not be particularly sufficient.
In fact, writing this article today is not to spit out the ATS-L before, but to help the CT5 platform seriously. Why do you say that?
Before going to Cadillac 4S store this time, I carefully compared the prices of Cadillac CT5 and BMW 3 Series. I found a small problem. CT5 is sandwiched between 325Li and 330Li in power data, but its price is below 325Li and 330Li.
As a competitor, CT5 is naturally 20,000-30,000 yuan cheaper than 3 Series (compared with 325Li), and my power data is better than yours. Do you think BMW 325Li is really worth that much money? Or, does the price advantage of CT5 really kill BMW 3 Series? After reading the following, we can discuss this problem again.
Second, the exterior interior design is domineering, and the size is between 3 series of plums.
In styling design, the current second-tier luxury brands can be said to be completely neck and neck with BMW. You have an M sports suit, then I have a pair of front faces! In this era of more pursuit of individuality, maverick appearance is particularly important. See the essence through the phenomenon. At present, consumers who buy luxury B-class cars are getting younger. This is an analysis of Liangzi's comprehensive platform manuscripts, academic papers, China Automobile Association and other platforms, not an expression.
There is a technical term called consumption upgrade. There are too many factors involved, so I won't explain them in detail. But what is certain now is that young people are getting richer, enjoying material life more and more, or spending money more and more.
So what kind of car should young people like? Needless to say, BBA's three products, especially the 3 series, are not to mention. Many netizens once commented on the luxury B-class car market: "No brains to buy 3 Series". It can be seen that everyone has a high degree of acceptance of the 3 series. However, more or less, the reason for some brands is not that the 3 series products are strong enough to occupy the market at will.
Back to Cadillac CT5. This car is completely different from the previous generation ATS-L in design, and there are many differences with Big Brother. In addition, what's more important is that CT5 has two design styles, fashion version and sports version, that is, double front face. The model taken this time is the leading sports version, but unfortunately I haven't seen the fashion version yet.
In my opinion, the appearance of the sports version is at least comparable to that of the 3 series, and each has its own advantages and disadvantages. However, the 3 Series M sports kit, especially the "M" logo, is more distinguished, while the Cadillac logo is less imposing and distinctive, and less brand recognition.
In addition, I think the overall appearance of CT5 sports version is better than that of M sports suit. In addition, the front lip, side skirt, tail wing and lower guard plate of CT5 have been specially treated, and the visual effect is absolutely not inferior to that of 3 Series M suite. At the same time, it also set a space for our later revision.
Although we have seen the sports version of Cadillac before, the combination of Cadillac and CT5 brings out the best in each other. In the field of B-class cars, due to the different body size and positioning, a more sporty appearance is needed. As mentioned above, only in this way can we attract many potential consumers.
Whether it's a diamond-cut headlight, a clip-on taillight strip, or any detail that shows CT5' s strength and fierce style, in my eyes, it has become the capital of clamoring and provocation with BMW 3 Series.
In this case, even if the exterior part is barely tied, who is taller and who is lower in the design of the car, or is it different in style or neck and neck? Then let's find out!
As for the overall style, I still think German cars are more mature in luxury and more suitable for us in China. China people are deeply influenced by Confucian culture, and their cognition of many things tends to be "horizontal and vertical" or completely different. Germans also have a rigorous, traditional and conservative style with obvious subjective color, that is, ideology. And this ideology will inevitably affect automobile design.
Therefore, cars made by Germans are often straight and rigid, and there will never be too deviant designs. At best, it's called inheriting tradition, at worst, it's called conformism.
When I entered CT5, I always thought that Cadillac's car was the kind of design concept that was consistent inside and outside. The front grille is shield-shaped, and the center console is also designed to be shield-shaped, reflecting integration. But CT5 gave me a lot of new feelings this time. Although the shape still adopts the embracing design, the left and right sides are very symmetrical, and there are obvious contraction curves on both sides of the central control panel in the middle, but we basically can't feel the curved lines that American cars like to use before, but use sharp straight lines or broken lines to cater to the current design trend.
The creation of some small details still makes me feel the change of Cadillac interior design. The large-size steering wheel is very thick and has a particularly hard grip, which makes people want to open it at the touch. The large-size floating central control panel is finally arranged, but the internal UI design and resolution can be a little more advanced, so much the better. Unfortunately, it didn't. ...
The console in the central control area is very spacious and tidy. Handle, central control knob, volume adjustment knob, storage space, etc. Everything is arranged clearly, but at the same time it doesn't feel messy. This is called enough space. It is worth mentioning that the front central armrest of CT5 only faces one side after opening. Although this design can facilitate the driver to find things, what about the co-pilot?
The shape of the seat is also the place that luxury brands should pursue. The seat of CT5 is compact, elastic and supportive, and its design style is quite exquisite. In short, it's the kind of seat where you can't find anything wrong.
In terms of body size, the length, width and height of CT5 are 4924/ 1883/ 1453mm, respectively, and the wheelbase is 2947mm. Compared with the competitor BMW 3 Series, the size of CT5 is also a bit of a statement. Compared with 3 axes, it is slightly longer; Compared with the 3 series long axis, it is a little short. Please look at the picture below if you don't understand.
Through various comparisons, I found that CT5 has its own characteristics, which is more fresh than that of Series 3. But if we discuss it from the perspective of texture or overall fluency, I still think the 3 series will be better. Although the performance of CT5 is fresh enough and luxurious enough, it lacks some heavy feeling and needs to be precipitated again.
Third, there is no doubt about the high cost performance. Why is department 3 compared with me?
Finally, talk about the most essential place, the price! If you have money, you can eat meat on Wan Li Road, and if you have no money, you can eat soil on Wan Li Road.
I don't need to introduce the price too much. CT5 has great advantages. As we all know, the price of BBA is on the high side, and second-tier luxury brands want to win the favor of consumers by virtue of their brand power. In addition to constantly improving their brand power, they should also enhance their competitiveness in terms of price and configuration to attract consumers. In my opinion, CT pricing is one of the representatives.
Compared with BMW 325Li and 330Li, the price of Cadillac CT5 is lower than both, and it is not1-20,000 yuan. In addition, BMW 3 Series also has a number of optional packages, such as gesture control, wireless charging function, remote start and other functions need to be optional. So the price gap is not obvious. Also, considering the future price reduction of CT5, this is also a point that opens the gap with the price of BMW 3 Series.
In terms of configuration, CT5 is not equipped with 10.25-inch central control panel or full LCD instrument, but other configurations, such as remote start, active noise reduction and BOSE sound system, are equipped.
In any case, the relatively low-priced Cadillac CT5 has a similar configuration to the BMW 3 Series, which is already a great competitive advantage. And no matter after a period of time, both will provide different degrees of price concessions. On the whole, CT5 has a considerable price advantage at this stage.
Finally, I want to emphasize the motivation of Cadillac CT5 with you again. It is equipped with a 2.0T engine, with a maximum power of 24 1 horsepower and a maximum torque of 350 Nm, while the BMW 330Li has a maximum power 184 HP, a maximum torque of 300 Nm, a maximum power of 258 HP and a maximum torque of 400 Nm. From the data point of view, Cadillac CT5 cleverly lives in the middle of the two, and the price is relatively lower than the two.
Having said that, my point of view is actually very simple. In addition to the brand and preservation rate, the Cadillac CT5 is definitely an opponent of the BMW 3 Series in other places, and the hard steel at the front of the car is completely fearless. Of course, all this is based on the premise of CT5. If I had a test drive and compared my driving experience, maybe I would have a different understanding.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.