Now BMW doesn't build super-running, not because of its lack of strength, but because super-running is indeed an easy-to-lose project.
Just like a bicycle, so most people regard it as a step, right? Whether you are a yellow car or any other car, you are unlikely to spend tens of thousands of dollars on a bicycle with a carbon fiber frame.
Therefore, it may be more profitable for manufacturers to build a bicycle honestly.
BMW has also built a supercar, but it will not be produced for three years.
The loss caused BMW M 1 to stop production.
The BMW M 1 mentioned at the beginning was also produced to meet the competition of four groups. At that time, it was stipulated in the competition that more than 400 prototypes must be mass-produced within 1 year before comparison can be made.
Less than three years after listing, M 1 was discontinued. In addition to the changes in the rules of the game, loss is another important factor leading to the suspension of production.
There is a paper in Automobile and Design, "A failed work of art BMW M 1": at that time, the price of M 1 reached 35,000 pounds.
Have no idea? Ferrari 308GTS, contemporary, only sells for 20 thousand pounds, and BMW sells it more expensive than Ferrari.
Due to the high price, slow construction period and inability to deliver the car, many car owners directly canceled the order. In the end, M 1 produced 450 sets, which was a "loss-making business".
There are still many super-running projects that make money at a loss.
Even now, there are still many super-running events that can't make money.
For example, Aston Martin in Britain, referring to its published annual performance, has suffered a total loss from 20 10 to 20 18 in the past eight years.
Even more extreme, Bugatti is called "money burning project".
Investment Bank Sandford C.
Bernstein has a data: from 2005 to 20 13, Bugatti Veyron I * * produced 400 vehicles, with an average loss of $4,665,438 per vehicle +0.75 million, so much loss per vehicle.