China Southern Airlines hopes to equip each employee with a virtual assistant. The plan is part of China Southern's digital strategy. Digital employees can free real employees from a lot of repetitive and boring work and put more energy into innovation and customer service. It is reported that China Southern Airlines has become the first airline in the domestic aviation industry to apply digital employees on a large scale.

This plan reveals China Southern's determination and strength in digital transformation. Digital employees can improve the efficiency and competitiveness of enterprises, and also bring more business opportunities for enterprises.