This book first explains the basic knowledge of creative design from the aspects of creative understanding, artistic design and visual form. Then the creative design is expounded from the basic quality of creative thinking, thinking and creative association, creative integration and visual expression. Then, the positioning of theme creativity is expounded in detail from the perspective of theme creativity, and finally the process of creative design is analyzed in detail with the actual creative design case.
Basic Introduction Title: Creative Thinking of Art Design Author: Cui Yong, Du Jingfen ISBN :9787302287209 Pages: 262 Pricing: 68.00 Publishing House: Tsinghua University Publishing House Publishing Time: 20 13-7 Binding: Paperback Content Introduction, Author Introduction, Work Catalogue, Content Introduction This book introduces the systematic theoretical knowledge of creative thinking of art design and related creative methods in detail. This book uses a lot of classic winning legends. Through the creative interpretation of these legends, creative theoretical knowledge is integrated. It is a professional book for designers to improve their creative ability, broaden their creative horizons and enrich their creative ideas. It is also an excellent teaching material for students to learn creativity and construct creative knowledge. The author introduces Professor Cui Yong who graduated from Tsinghua University Academy of Fine Arts (formerly Central Academy of Arts and Crafts) and majored in industrial design. Bachelor's degree: Director of Exhibition Art and Design Committee of China Arts and Crafts Society has taught in the School of Art and Design of Shantou University and the College of Special Education of Zhongzhou University. He has been to England for a long time. Studying in Singapore and other countries, mainly engaged in the teaching and practice of artistic graphic design. He is the host of the provincial-level excellent course Creative Design and Design Thinking, the host of the first lecture of the provincial-level excellent course Modern Design and Traditional Art in Henan Province, and the first prize winner of the teaching achievement award in Henan Province has edited and published teaching materials such as Design Thinking, published many design thinking papers in national core journals, and won the national design award six times. Du Jingfen, a lecturer who won three provincial design awards, graduated from Peking University with a master's degree. Expert member of Digital Art Design Committee of China Video Industry Association. He has taught in the Art College of Zhongzhou University and the College of Special Education of Zhongzhou University. Mainly engaged in the teaching and practice of multimedia art design and animation design. He has published many papers on art design in national core journals, and the papers on computer animation theory have been included in chapter 1 of EI catalogue. Interpretation of creative design 0 1.
1. 1 Creative Understanding 003
1. 1. 1 originality 003
1. 1.2 visual language 003
1. 1.3 visual creativity 0 10
1. 1.4 visual creativity classification.012
1.2 art design 0 15
1.2. 1 functional attribute 0 16
1.2.2 Order 0 19
1.2.3 Style 02 1
1.2.4 Application of traditional elements
1.3 visual form 029
The concept of formal beauty
1.3.2 Rule of Formal Beauty
1.3.3 Gestalt Psychology.045
1.3.4 Emotion and form.053
1.4 visual process 059
1.4. 1 direction flow 060
1.4.2 Process-oriented
1.4.3 Repeat the process 06 1
1.4.4 scattering process 062
Chapter II Creative Design Thinking 063
2. 1 thinking and its basic form 065
2. 1. 1 logical thinking 065
2. 1.2 thinking in images 067
2. 1.3 intuitive thinking 07 1
2. 1.4 convergent thinking 074
2. 1.5 divergent thinking 076
2.2 visual thinking 083
2.2. 1 the concept of visual thinking
2.2.2 Visual thinking materials 085
2.2.3 Processing mode of visual thinking
2.3 Thinking and Creative Training 087
2.3. 1 Processing mode of creative thinking 087
2.3.2 Creative mode of visual thinking 088
Thought storm method 094
2.3.4 legal points
Mind mapping method 095
Chapter 3 Imagination-Creative Association 097
3. The concept of1Imagination 099
3.2 Lenovo's concept and classification. 100
3.2. 1 image association
3.2.2 Concept association. 102
3.2.3 Association Classification. 103
3.3 Lenovo 1 10 differences
3.3. 1 starting point of correlation divergence 1 10
3.3.2 Divergence direction of association. 1 12
3.3.3 Free Association Training Method 1 15
3.3.4 forced association training method 1 16
Chapter IV Imagination-Creative Integration 12 1
4. 1 isomorphic integral. 38637.86866868666
4. 1. 1 concepts of heterogeneous isomorphism and isomerism 123
4. 1.2 isomorphic form 127
4. 1.3 isomorphic integral representation. 36338+036386
4.2 Deconstruction and Integration 142
4.2. 1 Concept of Deconstruction and Integration 142
4.2.2 Deconstruction and Integration Classification
4.2.3 Deconstruction and Integration Methods 148
4.3 analog integration 157
4.3. 1 analogy concept 157
4.3.2 Analogy classification 16 1
4.3.3 analog integration method 169
Chapter V Form and Theme Creative Training
5. 1 formal creativity
5. 1. 1 formal creative concept +08 1
5. Content in the form of1.2-emotional rendering. 56438.68668686666
5. Creative processing in1.3 table55438+094
5.2 Theme Creativity.211
5.2. 1 Theme Creative Concept
5.2.2 The root of the rigid understanding of disciplines 2 13
5.2.3 Analysis and Composition of Theme Concept 2 15
5.2.4 Abstraction of Theme Concepts 2 16
5.2.5 Theme Visualization Creative Method 224
Chapter VI Comprehensive Training of Creative Design Projects 233
6. 1 Sanrui Chinese Education Logo Design 235
6. 1. 1 project determination
6. 1.2 investigation and analysis. 36866.66666666666
6. 1.3 determining the theme concept 236
6. 1.4 design idea-the application of creative thinking 236
6. 1.5 scheme design determination and production pattern adjustment
6.2 Diversified creativity of cigarettes 238
6.2. 1 project determination
6.2.2 Investigation and analysis
6.2.3 Theme Deconstruction-Conceptual Abstraction 240
6.2.4 Abstraction of Theme Concept-Short Visual Image +0
6.3 China theme poster design 242 pages.
Theme determination 242
6.3.2 Investigation and analysis
6.3.3 Innovation direction 244
6.3.4 Design process
6.4 Creative Sharing 245
6.4. 1 "Smoking in public places is likely to cause a fire." 36860 . 6666666666 1
6.4.2 "Creative Design Thinking" Book Binding Design 246 pages
6.4.3 Kwai Chair Design 250
Reference 252