Wechat marketing, creating a self-media marketing platform
Whether you are an individual or a company, we are in this society and need to build our own marketing platform. The WeChat public platform has undoubtedly brought such a big stage to many users. Enterprises need WeChat public platform more, which can not only realize the promotion function, but also carry out membership marketing, content marketing, payment system, CRM management system and interactive marketing. Wechat platform has gradually become a big platform. You can realize alarm system, enterprise management, micro-community, buying and selling, booking tickets, taking a taxi and transferring money through WeChat.
The advantage of WeChat public platform lies in the realization of one-to-one accurate marketing, strong interactivity, which can improve the user's viscosity, thus promoting online or offline transactions, and can also spread in a viral way, and the brand's popularity can be started, which can earn a large number of loyal fans. Compared with Weibo, the spread of WeChat is not as extensive as that of Weibo, but it will gradually spread like a scourge, and its influence is irreplaceable by Weibo. It is very important to build a WeChat public platform, so choosing a good WeChat third-party operator is just like choosing a decoration style that suits you. Practicality and appearance are two factors that determine the platform. Wei Jie, the star of Ran Ran in Chongqing Liangjiang New Area. Make a real WeChat platform for users.
Wechat from the media, getting the user's tolerance is the key.
Since we have established our own WeChat from the media, we should know how to grasp the hearts of users. Since the media, it can be said that it is a world, a country, a city, a WeChat, a WeChat platform and a person. We must rely on the support of other users to expand the media circle. Wechat from the media is good, you can see whether your enterprise has communication power and authority. Then we have to please users to get more.
First of all, we should seek common ground while reserving differences. Now the homogenization of WeChat circle is too serious. If you want others to remember you, you must have something that attracts users. Seeking common ground while reserving differences is the law. Success is impossible to replicate. For example, why does Durex have such loyal users? It is because of grounding gas, listening to local accent, seeking comfort and talking about marketing. Let many users feel at home. There are also fun game activities, which is also the main reason why many users like to pay attention.
Create a self-media industrial chain and form an ecological circle.
As the saying goes, "Two heads are better than one", so this sentence is actually out of date everywhere. From individuals to enterprises, we are like dying fish without cooperation. Learning to cooperate with others is the most intuitive and important point. Then the power of a self-media platform is very small. If ten self-media platforms introduce each other, the effect will be magnified tenfold. Then 100 self-media platforms will introduce each other, which will enlarge the effect by 100 times. This effect is what everyone dreams of.
So the truth is simple to say, but it is not as simple as imagined. First of all, we need to talk about cooperation with WeChat platform or individuals in related industries. This cooperation is mutually beneficial. If your platform can't bring people any value, then naturally no one will cooperate with you. So the first thing in the early stage is to overcome all kinds of difficulties and spend some money appropriately. What a person can fool with his mouth is the most important thing. It takes a lot of thought and cost to build a truly influential platform. So learn to persist.
Wechat from the media is a good development prospect. Many times, others will succeed. Why can't it work? Not because the platform is on fire, but because you don't know how to control it. Building your own era should be like being close to the media.