Advantages of mother-baby products store
1: at home.
I will pass by every day, and the immediacy will be better. But as a maternal and child product, it seems that there are not many instant products.
It is convenient for Ma Bao to shop and satisfy the shopping experience of female consumers.
2. There are service items.
Baby swimming, bathing and medicated bath
Ma Bao's post-natal repair and other services that can't be done online, 100% will not be replaced.
3. The word-of-mouth effect is obvious.
The online brush list is constantly destroying the reputation of online stores, but offline stores are located at the gate of the community, and in the shopping center, it is obviously better to accumulate word of mouth.
4. It is easier to communicate emotionally.
Having an ideal physical store will definitely strengthen the emotional communication of customers. After all, e-commerce attracts many customers with a "pro" every day.
5. It is easier to get close to customers through physical stores, and the trust is higher.
To be a good physical store, you can easily use the store to establish your own "private domain traffic"
6. A well-made store can accumulate a large number of exclusive fans, and many times customers don't have that many choices. The fans in physical stores are more accurate, which is irreplaceable by the Internet.
Insufficient mother-baby supplies store
1: the rent is high.
The rent of tooling keeps rising, and the landlord keeps increasing the rent. As the owner of the maternal and child store, if the maternal and child store can't make performance and profit beyond the sales expectation of ordinary stores, then the store is working for the landlord. Be sure that the landlord can't guess the sales volume of the store!
2. High salary and management requirements.
The personnel cost is getting higher and higher, and the requirements for management are getting higher and higher.
3. Good facade is hard to find.
Cheap, no traffic, and large traffic are not cheap. This is the original intention of many maternal and child stores to become standardized direct chain stores. If the standardization level can reach McDonald's one day, I think the rent of shopping malls is likely to be negative!
4. The contact area is too small.
Physical stores may only cover the surrounding 3 kilometers of customer groups, and community stores are just a few communities.