How convenient, all kinds of images can be easily captured by the scanner; Coupled with the influence of post-modern concepts,
This also makes the combination of visual information fashionable. Therefore, book binding once abused computers.
Phenomenon. It was originally a clear title, but you can use it if you have to add shadows or lace.
The content of an image expression must be piled up until it is full. Like the principle of simplicity and conciseness in art
Almost outdated and dazzling covers are crowded with street bookstores. Replace with painting language
Design language has become a misunderstanding of book binding art, and this book fair has obviously surpassed.
Show off computer skills, look at computers without computers, and combine visual information conveniently.
Strictly limited to the degree of "cherishing the picture as gold". Strive to make the painting language obey and serve.
In terms of design language, many designs are "blog for agreement" and "simplify the complex". A gaudy painting
Nobody seems to care. The title of the book is eye-catching, the binding is concise and lively, emphasizing the composition of plane and color, and it is rich.
The design of visual impact is favored by the judges. For example, the classic Producers' Party Manifesto.
(Designed by Wu Yong) Painting Album Century Wage (Designed by Li Zhenpeng and Bi Xuefeng) China
Famous flowers (residential design) make people fall in love at first sight with their elegant atmosphere, and they can't put it down.
The second is the enhancement of the overall concept. Judging from the signature and design practice of the entries.
Feel the enhancement of the designer's overall concept. Although the cover design is still in use, it has been retired.
In a secondary position; Instead, it is "overall planning", "overall design" and "cover plate"
Type design. "In the past, American editors only cared about the cover passively, but now they care about the whole set of books.
Select paper materials, format size, from layout to cover, ring lining, book cover, book belt and bookmark, each
Every link is carefully cared for. Some exhibition reviews still win by the cover concept, such as China Social Sciences.
The essay collection "The Flying Shadow" (Mao Design) of the Editorial Society is composed of fragments blown by the wind all over the sky.
Leaves set off the theme of the book, giving people a deep impression; But more focused on one book.
Or the overall design of a set of books, such as "Listening to Tibet" by Yunnan People's Publishing House (Hong Ju
In-depth design), in the form of documentaries, novels, essays and poems, they are compiled into a book, and each book not only has collections.
The format of this book is consistent, and there are subtle pattern changes, and its overall design is very skillful. In order to adapt to this
Mechanism, many publishing houses introduce CIS projects, break the original organizational system and set up planning rooms or design rooms.
Studio, not only the overall planning of the topic of the first issue, but also the concept of the whole publishing house,
Conduct strategic design of behavior, logo and marketing. The status of design is quietly changing from passive to active
Dynamic strategic transformation from part to whole. This is a depth from design concept to design system.
Carve small change. The third is the rise of scientific and technological design. Because the content of science and technology is difficult to use concrete and vivid images.
To express science and technology books has become a design problem. But on the other hand, it's also for designers.
The use of metaphor, symbol, abstraction and other languages has left a broad space. Review of this exhibition, Tianjin branch venue
Two books published by Technology Press were highly praised: Treatment of Acute Abdomen in China (designed by Wang Zhong).
On the right side of the cover, a woodcarving is divided into two parts, which are twisted and deformed at the broken abdomen.
A knot vividly and concisely shows the feeling of colic during the attack of acute abdomen.
The top of the grafted log on the cover of Clinical Osteology (Cooper Design) has grown out.
Green shoots, together with the fixed supporting iron frame, form a Chinese character "person", which is even.
From generation to generation, real people, who are connected by wood metaphors, all use the beauty of distance to ward off evil spirits.
Sexual physiological stimulation leads to analogical association and deepens readers' impression of poetry. The fourth is the awakening of illustration art. The illustration of literary books used to be in the fifties and sixties.
Brilliant, then gradually retired, textbooks become dull. In recent years,
With repeated appeals from designers such as Zhang Shousheng, Wei Shuishan and Henry Hui Wang, it is gradually recovering. This exhibition
The weight of illustrations in children's books and social science literature and art books has increased, and gouache,
Watercolor, ink painting and paper engraving are rich in varieties and superb in painting skills. Childhood by Hunan Children's Publishing House
"Dream" adopts the way of "painting before writing", and its illustrations are well received. And reading, of course.
Compared with the needs of readers, illustrations are far from prosperous, but it is a gratifying sign. The fifth is the emergence of new designers. At present, although the design strength of each publishing house is different,
But everyone realizes that design plays an important role in a publishing house and tries their best to find one.
Design expert. In addition to the rational flow and natural adjustment of design talents, work from the central government
Fresh graduates from art colleges such as Academy of Fine Arts, Design Department of Central Academy of Fine Arts and Beijing Institute of Printing.
Some design rookies in the industry are enriched to various publishing units. Their cultural quality is high and established.
New design concept, can master computer skillfully, love design career, and have enterprising spirit.
There are successors in the design field in Ming Dynasty. In this award, different groups recommend awards from different angles.
Often from the hand of the same author, in order to avoid the author's repetition, he had to reluctantly give up what one favours, but these are all in each
The outstanding designers who stand out from each group have been deeply imprinted in the hearts of the judges. They are from China.
The pillar and hope of the plan.