With the help of online celebrities' word of mouth and fans, the brand quickly opened up sales and popularity, among which online celebrities played a key role. Cooperation with different grades of network celebrities brings us different effects. Generally, the number of fans and the ability to bring goods are used to classify online celebrities, but we have to consider the reputation of online celebrities, the characteristics of fan groups and the viscosity of fans, which can help enterprises find the most suitable online celebrity resources.
The reputation of online celebrities will affect the image of enterprises. For example, an online celebrity was pulled out of the cottage or there was a quality problem in the live broadcast, which was questioned by netizens for word of mouth damage. For this kind of network celebrity, we need to consider the influence of cooperation on the enterprise's own brand, and cooperate cautiously to avoid being labeled negatively by netizens for no reason, which will have a bad influence on the enterprise. The characteristics of fans in online celebrities determine whether the consumer market corresponds to products, and general cooperation will provide such data. The viscosity of vermicelli will affect our promotion effect and cost. Here, we can screen out the resources charged according to the live broadcast duration and the sales volume, and make a comprehensive evaluation before cooperation, so as to maximize the promotion effect and reduce the cost.
Second, the brand marketing number
The operation of brand marketing number needs a certain period, and brand awareness, powder increasing speed and number of fans are directly proportional. Now there are also shops that have started the live broadcast, and the best operation results are activities and word-of-mouth powder. The live broadcast of the brand marketing number needs to choose a platform that is consistent with itself, such as Aauto Quicker, Mushroom Street, Taobao, Tmall, Watermelon, Yingke, and Bi Li. People on each platform have their own unique attributes.
On how to use live broadcast to do online marketing, Bian Xiao, an Ivy League student, is here to share with you. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.
The above is what Bian Xiao shared for you about how to use live broadcast to do online marketing. For more information, you can pay attention to Global Ivy and share more dry goods.