Author: Sun Weiwei

Press: Electronic Industry Press

Release time: 20 10-3- 1

Format: 32

Binding: paperback ISBN no. : 7 12 1 10224

Category: Books >> Economics >> Principles and Theories of Economics

Pricing: RMB 35.0 This is a valuable and durable behavioral economics reader.

For ordinary readers who want to know about behavioral economics, it is too difficult to read Nieman and Smith's original works and papers, and even some books on behavioral economics are difficult to read. However, everyone can easily finish reading this Gambler's Credo, because it is not a pure theoretical or academic work introducing behavioral economics. It summarizes many interesting cases of behavioral economics research, and it is these interesting cases that explain the complex concepts and theories of behavioral economics in a simple way, making it a knowledgeable and interesting bestseller.

If you need to read a durable, interesting and thoughtful behavioral economics book, then this book is the ideal choice.

The author expounds behavioral economics from the perspectives of business, life, handling affairs and investment. What is even more rare is that the author's language is lively, good at metaphors and questions, and he can analyze profound theories incisively and vividly.

Behavioral economics can be called a real "study of the world", which is closely related to our real life. It is used for investment, financial management, shopping, decision-making, and even life planning and policy making. Mastering the key principles of behavioral economics is very beneficial to our life, even our life.