(1) In the process of building a well-off society in an all-round way and building a harmonious socialist society, the development of China's tourism industry has put forward new and higher requirements for the construction of tour guides.
At present, China has entered a critical stage of socialist modernization. From the overall situation and strategic height of China's economic and social development, the CPC Central Committee has put forward the grand goal of building a well-off society in an all-round way, put forward the comprehensive implementation of Scientific Outlook on Development's strategic thinking, and put forward the strategic task of building a socialist harmonious society. Tourism is a new industry with strong comprehensiveness, high correlation and vigorous development. In the process of China's reform, opening up and modernization, it plays a positive role in promoting economic growth, social progress and cultural prosperity, and its influence and promotion on related industries are increasingly apparent, becoming a new growth point of China's economic and social development.
The 11th Five-Year Plan period is the strategic promotion period of China's tourism development. With the sustained economic growth and the continuous improvement of people's living standards, and with the implementation of the long-term strategic policy of relying more on expanding consumption to promote the sustained economic growth of China, the tourism demand will continue to grow, and China's tourism industry will usher in new development opportunities. The 11th Five-Year Plan of China Tourism clearly puts forward three major tasks: speeding up the improvement of the industrial system, comprehensively improving the industrial quality and giving full play to the industrial functions. Tour guide is the direct organizer and provider of tourism services, the exhibitor and disseminator of tourism image, and an important force to promote the development of tourism. In the historical process of building a well-off society in an all-round way and building a harmonious socialist society, China's tourism industry is constantly developing and expanding, and it is urgent to build a high-quality tour guide team.
1. According to the requirements of building a well-off society in an all-round way, it is necessary to build a high-quality tour guide team in order to cultivate tourism into an important industry of the national economy.
The central government proposes to build a well-off society at a higher level that will benefit more than one billion people in the first two decades of this century. It is required to further adjust the industrial structure, realize the fundamental transformation of economic growth mode, implement the strategic policy of expanding domestic demand and promoting consumption, vigorously develop the tertiary industry and promote regional coordinated development. Tourism is an important industry in the tertiary industry. Vigorously developing tourism plays a positive role in expanding domestic demand, promoting consumption, promoting industrial restructuring and regional coordinated development. To cultivate tourism into an important industry of the national economy, we must maintain the sustained growth of the three major tourism markets and meet the growing needs of domestic and foreign tourists. According to the 11th Five-Year Plan of China's tourism development, by 20 10, the number of inbound overnight tourists in China will reach 68.8 million, and the number of domestic tourists will reach178 billion, which is 1.5 times that at the end of the 10th Five-Year Plan. The total tourism revenue will reach 654.38+0.23 trillion yuan, which is 654.38+0.6 times that at the end of the Tenth Five-Year Plan. The further rapid growth of tourism needs the support of tourism professionals and a large number of tour guides who love, serve and contribute to tourism to shoulder the historical responsibility together.
2. In order to fully implement the requirements of Scientific Outlook on Development, we must constantly improve the overall quality of our tour guides.
Scientific Outlook on Development, which firmly establishes and fully implements people-oriented and promotes comprehensive, coordinated and sustainable economic and social development, further puts forward requirements for the service purpose, development goal and development mode of tourism. On the one hand, in order to promote people's all-round development and better meet the growing needs of domestic and foreign tourists, the tourism industry must emphasize "tourists-oriented", constantly improve the tourism service system and quality assurance system, and provide higher quality and higher level tourism services. On the other hand, on the basis of promoting comprehensive, coordinated and sustainable development, tourism should change its growth mode, innovate its development mode and improve its development quality in accordance with the requirements of building a resource-saving and environment-friendly society. As a direct provider of tourism services, tour guides bring knowledge, health and pleasure to tourists and serve people's development in the process of serving tourists. At the same time, the tour guide is the messenger of civilization, and advocating and spreading civilization is the "bounden duty" of the tour guide. Through tour guides, tourists can be better guided and promoted to familiarize themselves with and exchange cultures, cherish resources and protect the environment, and guide resource-saving and environment-friendly tourism consumption patterns. Therefore, in order to fully implement Scientific Outlook on Development, tour guides need to constantly improve their own quality and civilization, better serve tourists, promote the development of tourism, and promote the harmonious coexistence between man and nature.
3. According to the requirements of building a harmonious socialist society, we must constantly innovate and improve the system and mechanism of tour guide management service in China.
Tourism is a positive force to promote social harmony. Developing tourism can improve people's quality of life, develop harmonious labor relations, promote regional coordinated development and promote the harmony between man and nature. As a promoter of tourism development, a disseminator of advanced culture and a friendly messenger of communication between China and foreign countries, tour guides can promote the integrity and friendship between people in building a harmonious socialist society and help promote social stability and order. Stimulating the vitality of tour guides and mobilizing their enthusiasm and creativity is the premise to ensure that tour guides can better serve the construction of a harmonious society. Therefore, we must vigorously reform the system, accelerate the innovation mechanism, establish and improve the tour guide management service system, maximize the harmonious factors of tour guides, minimize the disharmonious factors, develop harmonious labor relations, and strive to promote the construction of a harmonious development environment.
4. According to the requirements of building a world tourism power, we should comprehensively improve the service level of tour guides.
Tourism is at the forefront of reform and opening up. With the continuous expansion of opening to the outside world and the development of economic globalization and regional economic integration, China's tourism industry will accelerate its integration into the global tourism market and participate in international tourism market competition. According to the prediction of the World Tourism Organization, by 2020, China will become the world's largest tourist receiving country and the fourth largest tourist source exporting country. The National Tourism Administration has put forward the goal of building a world tourism power. This requires us to speed up the construction of the tourism industry system, enhance the soft power of tourism and improve the competitiveness of tourism. Human resources are the first resource, and the root of market competition lies in the competition of talents. Therefore, in the process of promoting the construction of a world tourism power, we must strengthen the construction of tourism professionals and improve the quality and level of employees. Among them, it is very important to strengthen the construction of tour guides and improve the service level of tour guides in an all-round way, because tour guides are an important force in the development of tourism, and the service level of tour guides is one of the key factors in the competitiveness of the tourism market.
In short, in order to meet the requirements of China's economic and social development and the sustained, healthy and rapid growth of tourism in the new period and new stage, it has become a very urgent task to build a dynamic tour guide team with expanding scale, improving quality, improving system and mechanism.