An exhibition survey company based on the participation of American companies in the United States

Statistics show that participation is an effective marketing method, because participation

J is afraid of "low-cost contact with cooperative customers". According to the survey of this exhibition,

According to our research, exhibitors come into contact with every visitor at the exhibition.

The average cost of contacting a customer by telephone is 177 USD.

The average cost is $295. The exhibition is "less workload and high quality".

According to the survey of the exhibition research company, a qualified person was exposed at the exhibition.

After the customer, he only needs to call the other party 0.8 times on average.

J

Deal. In contrast, a typical commercial sales method usually requires

It takes 3.7 phone calls to complete. In particular, the survey shows that the exhibition

The convenience of "teaching customers to try products by hand" is more in line with the goods.

Special needs of marketing.

Many commodities need to be provided to users and distributors on site.

Business shows the performance and technology of new products, and exhibitions are exhibitions.

It is a good place for manufacturers to test products for potential customers, and it is also a reference for manufacturing industry.

The proportion of exhibitions and the number of exhibitors are often higher than other industries.

What's the reason? Exhibition has become a new enterprise and brand to explore the market.

Effective means. For example, China International Sewing Equipment Exhibition has been held for several years.

The number of merchants and exhibition area have surged, and a considerable proportion of them are new.

Exhibitors account for about% of the total number of exhibitors! 7.39%。 Through the exhibition.

Years of hard work have made many sewing equipment enterprises disappear from their former names.

Sichuan gradually developed into a well-known brand enterprise in the industry.

Exhibition gathers buyers and sellers, and exhibition marketing is the expansion and sales of enterprises.

Sales channels and important methods to promote sales. Just like American companies.

The business contact representative said, "Our purchase in China is very large.

Eager to find more suppliers, but many domestic manufacturers don't.

Know through what channels to contact us, the Canton Fair provides us with.

Excellent platform. "This is the direct cause of the vigorous development of the exhibition.

In modern marketing, the unique corporate image is the whole exhibition hall.

Publicity, new product marketing, professional information collection and other important functions have been more.

Over the years, it has been recognized by enterprise management and operators. Therefore, the exhibition camp

Sales is one of the important means of promotion. Compared with advertisements, it is superior to newspapers.

Magazines, radio and television can display products in all directions. In the exhibition,

You can use sound, color, three-dimensional display and other methods, you can also use.

Model performance, product use demonstration, reporter factory interview, participation

Show live activities such as mass dialogue, as well as gifts and samples.

Order discount method to achieve the purpose of promoting sales.

Exhibition is an extremely complex system engineering, which is restricted by many factors.

A lot. From planning, market research, booth selection, exhibits collection and reporting.

Customs transportation, customer invitation, exhibition layout, advertising, transaction organization,

Until the exhibits were shipped back, they formed mutual influence and restriction.

Machine as a whole, any link error, will directly affect the exhibition.

The effect of exercise.

From the time sequence analysis, the exhibition marketing of enterprises should be clear at first.

Confirm the purpose of the exhibition. Enterprises participate in the exhibition due to their own circumstances.

The purpose is also different. Before deciding to participate in the exhibition, the enterprise must set up an exhibition.

Exhibition objectives. The purpose of enterprises participating in the exhibition is generally to show their strength and establish products.

Brand image, promoting products, concluding transactions, looking for agents or wholesalers.

Or joint venture partners, study the local market, develop new products, etc. then

Choose an exhibition. Many exhibitions, enterprises have to participate selectively.

When adding an exhibition, the following factors should be considered when choosing an exhibition: meeting

The target market of the exhibition, the scale of the exhibition, the ability of the exhibition organizers, and the conference.

The history and influence of the exhibition, the cost of the exhibition, the city where the exhibition was held and the exhibition.

Pavilion. The third is to arrange the specific activities of the exhibition. Pre-conference activities include public services.

End the activity, identify potential customers in advance and send them a special

You can use the exhibition journal, pre-exhibition newsletter and pre-exhibition media for the invitation letter.

Publicity and other means to expand the influence of enterprises and attract more targets.

Clients. The activities in the meeting mainly include the selection and arrangement of booths.

Selection and method of exhibits, staffing of booths and negotiation environment.

And related activities during the exhibition. Exhibitors can also participate in the exhibition.

During the new product launch conference, distributor annual meeting, product display, etc.

Set of activities, that is, to develop new customers on the basis of stabilizing old customers.

Effective means. In addition, creating a relaxed and pleasant negotiation environment is very important for improvement.

Business success rate is also very helpful. Enterprises should also pay attention to the effect evaluation of post-meeting activities and marketing strategies. According to these statistics, enterprises can

Evaluate the effect of participating in the exhibition according to your actual situation and make the following decision.

Make a preliminary decision on whether to participate in the exhibition. In addition, it is necessary to mention

The purpose is to attach importance to the role and development prospect of online exhibitions. Online exhibition

Exhibition has become a new landscape of the exhibition industry, which is called never ending.

Exhibition. At present, online exhibitions are only the supplement and distribution of physical exhibitions.

Angle, but with the further development of information technology and e-commerce, online

Exhibition is expected to come from behind and become the main body of modern exhibition industry. surname

Compared with physical exhibitions, online exhibitions have the following advantages: First, the cost.

Lower, faster and easier to succeed; Second, equal opportunities, no

On the strength of an enterprise, as long as the product is suitable, it is possible to find the right one to buy.

Home; Third, it can reduce the exploitation of middlemen and more and more buyers.

Try to buy products directly from the manufacturer.