On the Skills of Business Negotiation Both sides of the negotiation should fully realize that negotiation should be mutually beneficial, and it is a process of seeking common interests based on the needs of both sides (or parties). In this process, each side is eager to meet its own direct and indirect needs, but at the same time, it must take into account the needs of the other side, because only in this way can the negotiations finally succeed. Mutual benefit in negotiation means that both sides should first make clear their own needs, then explore each other's needs, and then work with each other to find conditions and feasible methods to meet the needs of both sides; Satisfying one's own needs and predicting the other's needs should become the center of the whole negotiation, treating the other party as a problem solver, being gentle to the other party, sticking to principles, putting facts and reasoning, changing from a mutually antagonistic situation to a coordinated one, reaching an agreement and coordinating interpersonal relationships efficiently. First, do a good job in business negotiations. 1. Know yourself, don't fight unprepared. In the process of negotiation preparation, negotiators should fully understand the opponent's situation while making a comprehensive analysis of their own situation. Self-analysis is mainly through the feasibility study of the proposed negotiations. Understanding the opponent's situation mainly includes the opponent's strength, credit status, policies and regulations of the country (region) where the opponent is located, business customs, local conditions and customs, negotiators of the negotiating opponent, etc. 2. Choose high-quality negotiators. To some extent, business negotiation is a contest of negotiators' strength. The effectiveness of negotiation often depends on the knowledge, ability and psychological quality of negotiators. A qualified business negotiator should not only have rich knowledge and skilled skills, but also be confident, decisive and adventurous. Only in this way can he face setbacks and failures. However, business negotiation is often a confrontation between groups. Depending on the rich knowledge and skillful skills of the negotiators themselves, a happy ending may not be achieved. Appropriate people should be selected to form a negotiating team. Members' respective knowledge structures should be complementary, so as to skillfully solve various professional problems, help improve negotiation efficiency and reduce the pressure on the main negotiators to some extent. 3. Setting the price limit of concession is a common problem in business negotiations, and it is also the focus of interest conflict in negotiations. Before the negotiation, both sides should determine the bottom line of concession, beyond which the negotiation is impossible. The determination of concession boundary must be reasonable and scientific, based on investigation and actual situation. If the quota is set too high or too low, it will lead to conflicts in the negotiations and eventually lead to the failure of the negotiations. Second, the proper use of business negotiation strategy The direct purpose of negotiation is to reach an agreement that is satisfactory to all parties. In the negotiation, the two sides have both antagonistic relations and important cooperative relations to maximize their own interests. In the negotiation, we should properly use negotiation strategies to avoid conflicts of interest and bring the negotiation to a deadlock. 1, combining rigidity with softness In the negotiation, the attitude of the negotiators should be neither too strong nor too weak. The former is easy to stab each other and lead to the breakdown of the relationship between the two sides, while the latter is easy to be controlled by others. The strategy of combining rigidity with softness is more effective. In the negotiation, some people play the role of "red face" and take a tough stance, while others play the role of "white face" and take a moderate attitude. The "red face" can mercilessly stab the sensitive parts of the other party, and blushing will not yield. The "white face" has a kind attitude and gentle language, leaving room everywhere. Once a deadlock occurs, it is easy to recover from it. 2. Procrastination maneuver In business negotiations, you can adopt the strategy of delaying the engagement, pretending to be a snake, and turning around the opponent with a tough attitude. After many rounds of tug-of-war, the arrogant negotiators felt tired and bored, and gradually lost their motivation. When opponents are exhausted, they will turn from defense to attack, which will change their negotiating position from passive to active. 3, leave room in the negotiation, if you make a certain request to the direction, even if you can meet it all, you don't have to reply immediately, but agree to most of its requirements first, leaving room for bargaining. Step back, let the other side speak first and explain all the requirements. After listening patiently, we will seize its flaw and then launch an attack to force it to submit. Sometimes you can make concessions on local issues first in exchange for concessions on major issues. 5, interests and lure it