7 days hotel chain is called 7 days.
The so-called seven days means seven days a week, with no rest days. It can also be extended to all-weather and all-round service for you, which is the service concept created by the founder.
Introduction of 7 Days Hotel Chain
7 Days Group Holdings Limited was established in 2005, and was listed on the New York Stock Exchange (stock code: SVN) on October 20th, 2009. As the first China Hotel Group to land in NYSE, 7 Days Hotel Chain adheres to the principle of being a customer? Do you sleep well every day? Our vision is to provide clean, environmentally friendly, comfortable and safe accommodation services for value-oriented business travelers and meet the core accommodation needs of customers.
7-day hotel chain now has more than 700 branches, covering 89 major cities in nearly 30 provinces and municipalities directly under the central government, and has built a national network system of 6-room locked economy hotels. Seven days hotel chain? Seven days? With more than160,000 members, it is the largest membership system in domestic budget hotels. As a leader in science and technology in the industry, 7 days is currently a minority? 7? 24 hours? At the same time, there are as many as five convenient booking methods for hotel chains, including online booking, telephone booking, WAP booking, SMS booking, and a 7-day hotel chain with a mobile phone client who knows the way of enterprise operation. Seven days? The huge membership system, through the continuous innovation of technology and service, combined with the dynamic 7-day corporate culture, has become the leading brand of China economy hotel industry.
Brief introduction of 7-day hotel chain enterprises
● The first China Hotel Group listed on NYSE.
● Owner of the largest membership system in China hotel industry.
● The leader of technology and innovation mode in China hotel industry.
● A benchmark enterprise for business travel and accommodation with more economy and higher quality.
7-day hotel chain now has 1500 branches, and 7-day hotel chain has outdoor coverage.
An economical hotel chain network system covering 200 major cities in nearly 30 provinces and municipalities has been established.
Seven days hotel chain? Seven days? With more than 50 million members, it is the largest membership system among budget hotels in China. As a leader in science and technology in the industry, 7 days is currently a minority? 7? 24 hours? At the same time, it provides up to five convenient booking methods for hotel chains, including online booking, telephone booking, WAP booking, SMS booking and mobile phone client.
With its huge membership system, innovative technology and services, and vibrant 7-day corporate culture, 7-day hotel chain has become the leading brand in the economy hotel industry in China.
Management secrets of 7-day hotel chain
The performance of domestic budget hotels has declined frequently, but the 7-day hotel chain with the same rank as Home Inn and Hanting has bucked the trend and achieved sustained profits for nine consecutive quarters.
The domestic budget hotels that have made great strides have begun to bear the burden of declining performance. Home Inn's net profit in fiscal year 20 1 1 decreased by 2.3% year-on-year, and the net loss attributable to shareholders in the first quarter of 20 12 reached1032,000 yuan. The net profit of Hanting Hotel Chain in fiscal year 20 1 1 fell by nearly 50%, and there was a book loss of 9.4 million yuan in the first quarter. However, the 7-day hotel chain at the same level as Home Inns and Hanting has gone against the trend and performed well. Its net revenue in the first quarter was RMB 545 million, up 29.6% year-on-year. This is the ninth consecutive quarterly profit of 7 Days Hotel since the first quarter of 20 10.
In the case that the overall market environment of domestic budget hotels is not optimistic, the 7-day hotel can maintain sustained profitability. What's its secret?
Integrating information technology into management
Zheng Nanyan, the founder of 7 Days, is a computer professional. He once founded a computer software company and worked for Ctrip. After that, he opened a 7-day hotel chain himself. Since its establishment, Zheng Nanyan and his team have established an IT electronic information technology platform, and constantly innovated it to make it the core competitiveness of the hotel. Unlike other hotel IT systems, which only stay in room reservation service, today's seven-day e-commerce system has covered all aspects of hotel management, such as central reservation system, material planning management system, store service system, central report system and so on. Therefore, it has advantages in cost control and system management and control. These seemingly simple truths are hard to copy. The 7-day Central Reservation System (CSR) is one of the few hotels in the industry that can accept five reservation modes: Internet, telephone, WAP, SMS and mobile phone client.
Membership-based direct selling model
The typical distribution mode is to link hotel listings to major online travel booking platforms, such as Ctrip and E Long. And direct selling is through official website marketing, and membership card is the core weapon of direct selling. At present, major star-rated hotels and budget hotels are trying to find a balance between distribution and direct sales. Among home-based tourists, the intermediary distribution reservation accounts for 8%, and among Hanting tourists, the intermediary accounts for 5%. In seven days, they boldly stripped off the distribution channels and implemented the 100% direct sales model, which saved the intermediary commission expenses in the distribution process.
The advantages and disadvantages of complete direct selling and partial distribution cannot be measured at present, but it is certain that with a huge membership base, enough passengers can be guaranteed in 7 days. This is also attributed to the strong IT technology advantage of 7 days, and the membership system was established as early as 7 days in 2005. At present, the number of 7-day hotel chain members has exceeded 38.6 million, the largest; Home Inn has 7.9 million active members, while Hanting has only 9 million members.
Sheep management
Different from the hierarchical management adopted by traditional hotels such as Home Inns, 7 days weakens the control of the headquarters on a single store and gives the manager full power. For 7 days, every store manager is an operator, not just an executor. Above the store manager, there are no more regional managers and directors. In 7 days, evaluation indicators were set up on items such as single-store occupancy rate and customer praise. Managers who meet the standards can get hundreds of thousands of bonuses. Rich reward mechanism and flat management make every 7-day store manager and shop assistant serve the guests as the owner, thus achieving the ultimate quality service.
cost control
People who have been to the hotel for 7 days will find that this hotel has no spacious lobby, only a front desk, no newspaper, no water dispenser and no waiting area. The reason is simple: 7 days emphasizes efficiency and requires each store to complete the check-in within 3 minutes, so there is no need to spend more money here.
The 7-day room is very compact, and the bed, TV and shower room are all designed and placed according to the principle of optimization to reduce space. A long table board without drawers spans the bedside and windowsill, giving consideration to the functions of TV cabinet and desk. The reason is simple: guests don't need to use drawers. In 7 days, instead of installing hair dryers in every room, hair dryers were installed in the corridors of every floor, which virtually reduced the cost. Seven days is to save costs in every detail, and the real service is used in the guest room. The pillow of the 7-day business big bed room has reached the standard of a five-star hotel.
The decline in profits of budget hotels is also related to the expansion in China. After Home Inn acquired Motel 168, it is still difficult to control multi-brand operation and talent management in a short time. Affected by the bleak performance of Motel 168, Home In2012 was still in a loss state in the first quarter. Comparatively speaking, after the 7-day hotel acquired Huatian Star, it adopted the 7-day brand in a unified way and managed according to the standards of 7-day hotel, so it was relatively easy to digest and integrate.