Analysis of Promotion in Home Furnishing Industry
easyhome
In terms of promotion, various businesses have prepared various categories, and the customer attendance rate is extremely high. Some businesses have also prepared a wealth of cultural performances to cooperate with the May Day activities. Chivas regal launched a sofa to buy a sofa, with cultural performances such as changing faces; Luf mattress launched a large-scale promotion activity of "dancing dreams, sleeping and enjoying life", accompanied by bed models and yoga performances; Champion Tile Home Store was grandly opened on May 1 day; About the sofa launched the president's signing activities.
Adopt all-round propaganda means, and use newspapers, television, radio, outdoor, internet and information channels.
Celebration ceremony, great gratitude, five surprises, reward activities:
Activity 1: Buy materials and furniture for more than 2,000 yuan, and send them to 650 yuan on 100;
Activity 2, microwave oven, washing machine and TV set are delivered in full within a limited time;
Activity 3, shopping round your dream, over 2000 yuan lucky draw, the highest prize is a beautiful home worth 4999 yuan.
There are dozens of sets;
Activity 4, 10,000 people are special, and the reserve price makes you unimaginable;
Activity 5: 500 yuan in the kitchen area of the supermarket goes straight to 200 yuan, and 300 yuan in the spot area returns 100 yuan.
Promote "Golden Autumn Decoration and Culture Festival, Happy House";
During the promotion period, the building materials museum on the first floor to the fifth floor can get 500 furniture coupons when purchasing building materials over 2000;
You can use the special voucher for furniture in 500 yuan when you buy furniture for over 4,000 yuan, 1000 yuan when you buy furniture for over 8,000 yuan, and so on;
15% discount for hardware coatings supermarket, and vouchers for kitchen and bathroom appliances full 1000 150 supermarket;
At that time, every brand of tiles, bathrooms, cabinets and furniture in the shopping mall will select two or three shocking products (the price of the same brand and style is lower than that of other markets in Chongqing) as reward products.
During the activity, the audience can spend more than 2000 yuan a day and participate in the lucky draw by virtue of the sales contract of Real Home. The daily prizes are as follows:
First prize 1, a LCD TV with a bonus of 4,000 yuan (cost 4,000 yuan).
Two second prizes, bonus1a washing machine in 500 yuan (cost 3000 yuan).
Five third prizes, one microwave oven in 400 yuan (cost 2000 yuan).
50 fourth prize winners, one piece of household goods in 50 yuan (cost 2500 yuan).
"Presidential Signing Ceremony"
In order to facilitate people to go out for an outing and go shopping, Easyhome set the promotion time as 9 days, and extended the business hours to 8 pm on the weekends of May 8 and 9.
Easyhome attracts new customers through substantial profit-making activities of "giving profits to consumers" again and again. At the same time, its rich and varied building materials and household products, comfortable shopping environment, perfect pre-sale and after-sales system guarantee and meticulous service details have also cultivated more rational consumers.
Direct cash direct investment, member discount, free coupons, cash withdrawal, reimbursement of transportation expenses.
The "sale of thousands of famous products" launched by Easyhome adopts an appointment lottery system. Customers only need to register their ID card information to get a card (each person is limited to one). After carefully filling in the form, they will put the second-class ticket into a special lottery box, and the shopping mall will draw the right to buy it at 2 1 15: 00- 16: 00, and the winner has the right to buy it.
Hongxing meiguang shopping mall
Red Star Macalline held the "China 20 10 Shanghai World Expo" at the same time, introducing that all consumers who shop at Red Star Macalline can participate in the lucky draw of "Expo charter tour" and have the opportunity to get a "two-day tour of Shanghai World Expo" and enjoy the Expo at zero distance.
Green and Low-carbon World Expo Store-in-Store Show Quality Life
As a leading brand in the household circulation industry, Red Star Macalline also advocates the use of natural and low-carbon concepts in its design, such as the use of recyclable and environmentally-friendly building materials and LED lights to reduce power consumption. In the eighth generation shopping mall, Red Star Macalline tried to introduce plants into the shopping mall to create a natural and harmonious environment. In the VIP room of the World Expo, Red Star Macalline not only boldly uses planting walls to advocate returning to nature, but also uses environmentally-friendly building materials-woven carpets to raise the topic of energy saving and carbon reduction.
Heaven, Earth and People Lead China Home Furnishing Art
Put forward the concept of "harmony between man and nature" and call for the perfect combination of ecology, art and China culture.
Strong attack on May Day, with many bright spots.
It is reported that Red Star Macalline offers unprecedented benefits:
Buy furniture for more than 2000 yuan1200;
Buy building materials over 2000, and get a maximum of 600+ 100 "Expo Star" mattress voucher;
You don't have to shop, but you can also win tickets for the World Expo. ...
Famous brand new Xi Yushu
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Quality assurance and assured consumption
In addition to preparing rich and innovative promotional activities for the public, Red Star Macalline also insists on
"Take full responsibility for the products sold"
"30 days no reason to return"
"Committed to advocating green environmental protection"