As an enterprise representative with typical genes of German industry, BMW Group has been one of the cases of global public opinion studying Germany from birth to growth. It is no exaggeration to say that behind every move of this enterprise, the German economy is thinking about the future.
By interviewing Mei Xinyu, a researcher at the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, Lian Yuru, former deputy director of the Department of International Politics of Peking University, Li Kebo, vice president of the Institute of Economic Thought and Practice of China, Tsinghua University, Shen Jinjun, president of china automobile dealers association, Yin, deputy director of the National Engineering Laboratory of Automotive Electronic Control Technology, and experts from the Expert Academic Committee of China International Engineering Consulting Co., Ltd. in Li Wanli, the car prophet tried to interpret the thought-provoking contents beyond the 20 19 financial report data of BMW Group. In their view, Germany, as a country that relies on the development of manufacturing industry, has formed a set of long-term policies that are conducive to the development of the industrial system, effectively ensuring that BMW and other enterprises are not affected by external unstable factors in their development. At the same time, the adjustment made by BMW Group around the rapid development of globalization shows the development wisdom of German industrial enterprises facing opportunities and challenges.
1
Mei Xinyu: The performance of BMW 20 19 reflects the resilience of German industry in its transformation and upgrading.
Researcher, Institute of International Trade and Economic Cooperation, Ministry of Commerce? Mei Xinyu
Despite the influence of technical transformation and external economic environment, BMW has strong anti-pressure ability and rapid recovery ability through its own system adjustment on the premise of ensuring system stability. The performance of BMW Group's 20 19 financial report shows the development resilience of German industrial system in the process of transformation and upgrading.
On the whole, Germany's ICT industry is not developed, but the traditional industrial manufacturing industry is very strong. As the core of German industry, automobiles have a high proportion of foreign trade exports, and are more vulnerable to external market fluctuations. Therefore, the German automobile industry transferred a certain link to foreign countries, and they took a fancy to China's sales market, cost-effectiveness ratio and supporting industrial chain. In this process, BMW adjusts the production end according to the market demand, and introduces more products with high unit price, thus ensuring higher income in the fluctuating economic environment.
2
Lian Yuru: Germany's perfect talent, management and financial policy system has laid a good foundation for enterprise transformation.
Lian Yuru, former deputy director of the Department of International Politics in Peking University.
In the process of German economic development, enterprises have a high degree of freedom, and the federal government provides a development framework through legislation. In the enterprise management, employers, employees and German trade unions solve problems through consultation. Take BMW as an example, trade unions will participate in corporate decision-making. They are responsible for both the enterprise and the workers. Top-down enterprise spirit has been formed inside BMW, and enterprises will actively safeguard their brand reputation, which is also an important reason why BMW Group can adjust in time in the face of changing external environment on 20 19.
From a historical point of view, as the foundation of German industry, automobiles pay more attention to long-term development. Dual-track education provides diversified talent support for enterprise technology and management. At the same time, the German government will correct and make up for the development defects of enterprises when necessary. Although Germany does not allow the government to implement administrative intervention in enterprises, "central bank independence" enables Germany to maintain monetary stability to a great extent when the German economy is adversely affected by Britain's withdrawal from the EU and the trade war. It can be said that Germany is full of "marks (.
three
Rick Ober: Does BMW's transformation model reflect Germany's pragmatic industrial development wisdom?
Li Kebo, Vice President of Tsinghua University China Institute of Economic Thought and Practice.
The performance of BMW Group 20 19 reflects Germany's pragmatic industrial development wisdom. Although exchange rate fluctuations, trade wars and emission regulations have affected the benefits of German industrial enterprises, Germany's monetary economy system and pragmatic and resilient enterprise management system have enabled many manufacturing enterprises, including BMW Group, to achieve a steady transformation plan, effectively balancing short-term capital investment and long-term R&D investment development, which is worth learning from other enterprises around the world.
What needs to be seen is that BMW launched electric cars very early, and 20 1 1 released electric brands. Products have been advancing at a steady speed, and the technical strength of electrification has been accumulating in this process. Moreover, since German Industry 4.0 was put forward in 20 16, the industrial transformation of Germany, including BMW Group, has gone through a long process. It can be said that stabilizing technology investment and realizing short-term benefits is a core standard for the development of German enterprises.
four
Shen Jinjun: The phased success of BMW in China can improve the efficiency of transformation.
China automobile dealers association President Shen Jinjun
On the whole, the craftsman spirit pursued by German enterprises, including BMW, ensures the quality of vehicles and wins the reputation of consumers, thus establishing higher enterprise value. German automakers have a sense of business earlier than American automakers. Although it entered the China market late, its development speed is higher than that of American car companies. After German car companies entered the China market, they began to do localization research on the market, adjust the original models, and even build new models to meet the needs of consumers.
We can see that the sales volume of BMW in China is increasing year by year, which shows that BMW has grasped the consumption demand of China market more accurately and studied, laid out and cultivated China as a key strategic market. From cars to SUVs, from fuel to electric vehicles, from marketing to after-sales, BMW has made corresponding adjustments in every link, carried out more in-depth localization adjustments, and incorporated new elements while retaining the tonality of corporate brands, thus gaining popularity in the local market. I believe that BMW's staged success in China can improve the transformation efficiency of this German car company.
five
Yin: Is BMW ready for the transformation of electrification and intelligent technology?
Yin, Deputy Director, National Engineering Laboratory of Automotive Electronic Control Technology
BMW Group has been studying autonomous driving for ten years, and BMW has also begun to study autonomous driving based on vehicle-road coordination. The German automobile industry, represented by BMW, is widely distributed in the field of autonomous driving. You can feel the determination of BMW's transformation in both the market and the technical route. The traditional automobile business needs to be changed, and the new business needs to match the development. Through R&D investment and technology accumulation, we can see that BMW has done a good job in rapid transformation, while other multinational car companies are still "living on their laurels". If car companies want to go further, they should not only be new, but also become the person in charge of leading technology.
six
Li Wanli: BMW is a typical example of "vertical deepening and horizontal cooperation" of German cars?
Li Wanli, an expert of the Expert Committee of China International Engineering Consulting Company and former Deputy Inspector of the Industrial Policy Department of the Ministry of Industry and Information Technology.
German automobile industry is the representative of "vertical deepening and horizontal coordination", and BMW is the biggest example. BMW has been at the forefront in the field of traditional automobiles, and its subsequent investment is centered on new technologies, with a lot of accumulated investment and in-depth research. But now the route of automobile power and electronic technology is being adjusted. For German car companies, this is a heavy capital investment, which is understandable in terms of performance.
For BMW, it can quickly recover the staged financial pressure, which shows that on the one hand, they have deep technical reserves and smooth the profit risk by launching new models; On the other hand, it comes from horizontal enterprise collaboration. In addition, German enterprises will fully demonstrate profit delivery during the transition period, which is also one of the characteristics of the steady development of German car companies.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.