The first part is the general situation of electric bicycle industry in China 12.
Chapter 1 Overview of the Development of Electric Bicycle Industry 12
Section 1 Introduction of Electric Bicycle Industry in China 12
I definition and classification of electric bicycle industry 12
Second, the characteristics of electric bicycle industry 14
Three. Industrial chain analysis of electric bicycle industry 14
1, upstream industry 14
2. Downstream industries 14
3. Related industries 14
The second quarter 2007 ~ 20 10 electric bicycle industry related policy outlook 15
I. Development Trend of National Industrial Policy during the Eleventh Five-Year Plan 15
II. Policy Development Trends of Other Related Industries 15
Chapter II Comparison of the Development of Electric Bicycle Industry between China and Foreign Countries 17
Section 1 Development of Electric Bicycle Industry in China 17
I. Development of Electric Bicycle Industry in China 17
Second, the problems faced by the development of electric bicycle industry in China 19
Three, China electric bicycle industry technology development status of 20 pages
Summary of the development track of international electric bicycle industry in the second quarter 22
I. Development course of international electric bicycle industry 22
Second, the problems faced by the development of international electric bicycle industry 26
Three. International electric bicycle industry technology development on page 26
Section III Reference for the Development of Electric Bicycle Industry in Major Countries on Page 27
The third chapter 2007 ~ 2065,438+00 China electric bicycle industry external environment outlook 28
The first quarter China macroeconomic history 28
I. Historical changes of gross domestic product 28
Second, the historical track of investment in fixed assets 28
Three. Historical changes of import and export trade
The second quarter 2007 ~ 20 10 China macroeconomic development environment outlook 33
A summary of the views of major foreign authorities on the prediction of future economic development 33
Two. Summary of opinions of major domestic authorities on future economic development forecast 36
Three. Summary of 40-year GDP forecast scheme from 2007 to 2010
IV. Summary of Fixed Assets Investment Forecast Scheme from 2007 to 2010 42
Verb (abbreviation of verb) 2007-2065 438+00 44 Summary of forecast scheme of total international trade.
The third quarter in 2007, the main factors affecting China's industrial economic development 46
The fourth quarter 2007 ~ 20 10 electric bicycle industry related economic indicators forecast 49
I. Forecast of relevant indicators of industrial economy from 2007 to 20 10 49
1, historical changes of relevant indicators of industrial economy 49
2, 2007 ~ 20 10 industrial economy related indicators forecast 52
Second, 2007 ~ 20 10 machinery industry related indicators forecast 53
1, historical changes of relevant indicators of machinery industry 53
2, 2007 ~ 2065,438+00 machinery industry related indicators forecast 54
The fifth section 2007 ~ 2065,438+00 electric bicycle industry related policy outlook 55
I. Prospect of the impact of macro-control policies on the electric bicycle industry in 2007 20 10 55
Second, 2007 ~ 20 10 electric bicycle industry related industrial policies.
The second part 2007 ~ 20 10 electric bicycle industry supply and demand situation prospect 57
The fourth chapter 2007 ~ 2065,438+00 electric bicycle industry overall supply and demand situation prospect 57
Section 1 Overview of Historical Supply Situation of Electric Bicycle Industry 57
I. Overview of the historical supply of electric bicycles 57
II. Overview of Historical Demand for Electric Bicycles 58
Third, the gap between supply and demand of electric bicycles 58
In the second quarter, the main factors affecting the supply capacity of the electric bicycle industry 59
I. Market demand 59
Second, the enterprise market expectations 59
Three. Import status of products 59
Four. Technical level 59
The establishment of research ideas and methods in the third section 60 pages.
I. Forecast ideas 60
Second, the prediction method 60
The fourth quarter 2007 ~ 2065,438+00 electric bicycle supply forecast 63
I. Changes in the supply of electric bicycles in China from 200/KLOC-0 to 2005 63
Second, 2007 ~ 20 10 electric bicycle supply forecast scheme 63
Three, 2007 ~ 20 10 electric bicycle supply forecast results 65
Four. Comprehensive description 65
The fifth quarter 2007 ~ 2065,438+00 electric bicycle demand forecast 66
I. Changes of demand for electric bicycles in China from 200/KLOC-0 to 2005 66
Second, 2007 ~ 20 10 electric bicycle demand forecast scheme 66
Three. Forecast results of total demand of electric bicycles from 2007 to 20 10 68.
Four. Comprehensive description 68
The fifth chapter 2007 ~ 2065,438+00 electric bicycle industry regional supply and demand outlook 69
The first section electric bicycle industry historical regional demand situation 69
In the second quarter, the main factors affecting the regional demand change of electric bicycle industry 70
I. Consumers' Income 70
Second, consumer preferences 70
Third, the price of the product 70
Four. Consumer's expectation of price 7 1
Section III Selection of Research Methods and Establishment of Models 72
I. Forecast ideas 72
Second, the forecast method 72
The fourth quarter 2007 ~ 2065,438+00 electric bicycle regional market demand forecast 75
A, 2007-20 10 northeast electric bicycle demand forecast 75
Second, 2007 ~ 2065,438+00 Electric Bicycle Demand Forecast in North China 76
Three. 2007-2065 438+00 77 Total demand forecast of electric bicycles in East China
IV. Demand Forecast of Electric Bicycles in Central China from 2007 to 2065,438+00 79
Verb (abbreviation of verb) 2007-2065 438+00 80 Forecast of total demand for electric bicycles in Southwest China
Intransitive verb 2007-20 10 8 1 total demand forecast of electric bicycles in South China
Chapter VI 2007 ~ 2065,438+00 Prospect of Import and Export Trend of Electric Bicycle Industry 84
Historical changes in the total import and export volume of electric bicycle industry in the first quarter 84
Historical changes of import and export structure of electric bicycle industry in the second quarter 85
I. Analysis of the Import Sources of Electric Bicycle Industry
Two, the electric bicycle industry export destination analysis 85 pages
The main factors affecting the import and export of electric bicycles in the third quarter 86
I. Market demand at home and abroad 86
Second, the comparative advantages of domestic and foreign products 86
Three. The influence of market trading environment
The fourth quarter 2007 ~ 20 10 electric bicycle industry import and export trend outlook 88
The third part of 2007 ~ 20 10 electric bicycle upstream and downstream related industry impact outlook 90
Chapter VII Prospect of the influence of battery industry on electric bicycles in 2007 ~ 20 10 90
Section 1 Overview of battery industry development situation 90
I. Overall development of battery industry 90
Second, the battery industry historical supply situation 90
Main factors affecting the development of battery industry in the second quarter 9 1
The third quarter 2007 ~ 20 10 battery industry development trend outlook 92
1. Prediction of the overall development trend of the battery industry in 2007-2065 438+00 92
Second, 2007 ~ 20 10 battery product trend forecast 93
Three. Forecast of battery price trend in 2007-2065 438+00 94
The fourth quarter 2007 ~ 20 10 battery industry's impact on the electric bicycle industry.
Chapter 8: the influence of motor industry on electric bicycles from 2007 to 2010.
Section 1 Overview of the Development Situation of the Automobile Industry 98
I. Overall development of automobile industry 98
Second, the historical supply of motor industry 100
Three. Historical demand of automobile industry 10 1
The main factors affecting the development of the motor industry in the second quarter 102
I. Production cost 102
Second, the production technology and management level 102
III. The price of related motor products is 102.
Four. Producers' Expectations for the Future 102
Verb (abbreviation of verb) government economic policy 103
In the third quarter, 2007 ~ 20 10 Development Prospect of Motor Industry 104
1.2007 ~ 20 104 Forecast of the overall development trend of the automobile industry
2. Forecast of Total Automobile Supply from 2007 to 20 10/05
III. Automobile Demand Forecast from 2007 to 2010/06
The fourth quarter 2007 ~ 20 10 Prospect of the influence of motor industry on electric bicycle industry 107
Chapter 9 Prospect of the influence of bicycle industry on electric bicycles in 2007 ~ 20 108.
Section 1 Overview of Bicycle Industry Development: Situation 108
Main factors affecting the development of bicycle industry in the second quarter 1 1 1
The third quarter 2007 ~ 20 10 bicycle industry development prospects 1 13
The fourth quarter 2007 ~ 20 10 Prospect of the influence of bicycle industry on electric bicycle industry 1 14
Chapter 10 Prospect of motorcycle industry's influence on electric bicycles in 2007 ~ 20 10 15
Section 1 Development of Motorcycle Industry 1 15
I. Overall development of motorcycle industry 1 15
Ii. Historical supply of motorcycle industry 1 16
Main factors affecting the development of motorcycle industry in the second quarter 1 17
The third quarter 2007 ~ 20 10 Development Prospect of Motorcycle Industry 122
The fourth quarter 2007 ~ 20 10 Prospect of the influence of motorcycle industry on electric bicycle industry 124
Chapter III XI Prospect of the Impact of Residents' Income Changes in 2007 ~ 20 1025
Section 1 Historical Changes of China Residents' Income 125
I. Historical Changes of Urban Residents' Income 125
Two. Historical changes of rural residents' income 126
Section 2 Main factors affecting residents' income changes 127
The third quarter 2007 ~ 20 10 Prospect of Residents' Income Trend 1365438+
1.2010/31
Two. Prospect of rural residents' income change trend in 2007 20 10 13 1
The fourth quarter 2007 ~ 20 10 the impact of changes in residents' income prospects 133.
The fourth part looks forward to the competition situation of electric bicycle industry from 2007 to 2010134.
Chapter 11 Prospect of competition pattern change of electric bicycle industry in 2007 ~ 20 1065438
Section 1 Development Cycle of Electric Bicycle Industry 134
I. Economic Cycle of Electric Bicycle Industry 134
II. Maturity of Electric Bicycle Industry 134
Section 2 Summary of Historical Competition Pattern of Electric Bicycle Industry 136
I. Analysis on the Concentration of Electric Bicycle Industry 136
Second, the degree of competition in the electric bicycle industry is 136.
Section 3 Competition Analysis among Enterprises in Electric Bicycle Industry 137
I. Market power of leading enterprises 137
Second, the competitiveness of other enterprises 137
Section 4 Influence of International Competitors in Electric Bicycle Industry 139
I. Structure of major international manufacturers of electric bicycle industry 139
Second, SWOT analysis of domestic and foreign electric bicycle enterprises 140
Section 5 Prospect of Price Competition Pattern of Electric Bicycles in 2007 20 10 1
I. Overview of the price change trend of electric bicycle products 14 1
Second, the main factor affecting the price change of electric bicycle products is 14 1.
Third, the price outlook of electric bicycle products from 2007 to 20 10/41
Section VI Prospect of Competition Pattern of Electric Bicycle Industry in 2007 20 1065438
I. Concentration Prospect of Electric Bicycle Industry 143
Second, the influence of competition pattern of electric bicycle industry on product price prospect 143
Iii. Changes in product competition pattern 143
Four. Fierce competition with international advanced technology 144
Chapter XII Development Prospects of Key Electric Bicycle Enterprises in 2007 20 10 145
Section 1 2007 ~ 2065,438+00 Shanghai Permanent Co., Ltd. Operating Performance Forecast Scheme 65,438+045
I. Track of Shanghai's Permanent Historical Development 145
Two. Shanghai permanent operating results 145
Three. Shanghai Permanent Investment 148
Four. Prospect of Shanghai's permanent development trend 148
The second quarter 2007 ~ 2065,438+00 Shanghai Phoenix Bicycle Co., Ltd. Operating Performance Forecast Scheme 65,438+050
I. Historical development track of Shanghai Phoenix 150
Two. Operating Performance of Shanghai Phoenix 150
Three. Shanghai Phoenix Investment 15 1
Four. Prospect of Shanghai Phoenix Development Trend 152
The third quarter 2007 ~ 20 10 Shenzhen Zhonghua Bicycle (Group) Co., Ltd. Operating Performance Forecast Scheme 154
I. Historical development track of bicycles in China 154
Two. Running Performance of China Bicycle 154
Three. Bicycle investment in China 155
Four. Prospect of bicycle development trend in China 155
The fifth part is the investment opportunity and risk forecast of electric bicycle industry in 2007-2010/57.
Chapter XIII Investment Opportunity Risk Analysis of Electric Bicycle Industry in 2007 ~ 20 1057
The first section 2007-20 10 157 Investment Opportunities in Electric Bicycle Industry
I 2007-20 10 157 Investment Opportunities in Major Cities of Electric Bicycle Industry
Two. 2007-20 10 158 Investment Opportunities for Main Products of Electric Bicycles
Third, diversified investment opportunities for electric bicycle enterprises in 2007 ~ 20 10 159
Four. 2007-20 10 160 Investment Opportunities in the Export Market of Electric Bicycle Enterprises
The second quarter 2007 ~ 20 10 electric bicycle industry investment risk outlook 16 1
I. Macro-control Risks 16 1
Second, the industry competition risk 16 1
III. Risks of Technological Innovation 162
Four. Product quality risk 162
Verb (abbreviation of verb) Manage risk 162
Other risks of intransitive verbs 164
The sixth part: suggestions on business strategy of electric bicycle enterprises from 2007 to 201065.
Chapter XIV Strategic Suggestions for Electric Bicycle Enterprises in 2007 ~ 20 1065
Section 1 Benchmarking Management of Electric Bicycle Enterprises in 2007 20 1065
First, learn from the experience of domestic electric bicycle enterprises 165
Second, learn from the experience of foreign electric bicycle companies 167
The second quarter 2007 electric bicycle enterprise capital operation mode 20 10 168
I. Suggestions on the Operation of Enterprises' Domestic Capital Market 168
1, motivation analysis of M&A electric bicycle enterprises 168
2. Suggestions on M&A of electric bicycle enterprises 17 1
3. Suggestions on financing mode selection of electric bicycle enterprises 17 1
4. Problems needing attention in the merger of electric bicycle enterprises 174
5. Capital operation mode of small electric bicycle enterprises 176
6. Impact of M&A's introduction of foreign capital on China's electric bicycle industry 178.
Two. Suggestions on the operation of enterprises' overseas capital markets 183
In the third quarter, 2007 ~ 20 10 suggestions on the marketing model of electric bicycle enterprises 184
I. Suggestions on Domestic Marketing Mode of Electric Bicycle Enterprises 184
1, channel construction of electric bicycle enterprises 184
2. Brand building of electric bicycle enterprises 186
II. Suggestions on overseas marketing mode of enterprises 187
1, overseas market choice of electric bicycle enterprises 187
2. Overseas marketing strategy of electric bicycle enterprises 188
Third, the international marketing mix strategy of electric bicycle enterprises 188
1, international product strategy 188
2. International channel strategy 190
3. International Pricing Strategy 193
4. International promotion strategy 195
The fourth quarter 2007 ~ 20 10 Suggestions on the development of small and medium-sized electric bicycle clusters 199
First, the macro background faced by the development of small and medium-sized enterprises 199
Second, the path choice of the development of small and medium-sized enterprises in the world 200
Three. Analysis on the Necessity of Developing SME Clusters 20 1
Four, the development of small and medium-sized enterprise clusters should pay attention to the problem 205
Chapter 15 Some Thoughts on Brand Marketing Strategy of Electric Vehicles 209
The first section electric bicycle brand strategic focus 2 10
In the second quarter, the brand core value of electric bicycles is 2 1 1.
Section 3 Brand Logo of Electric Bicycle 2 12
I. Brand product identification 2 12
Second, the brand enterprise logo 2 12
Third, the brand's temperament identification 2 12
Four. Brand Status Logo 2 12
Verb (abbreviation of verb) brand innovation ability appraisal 2 13
Identification of the relationship between intransitive verbs and consumers 2 13
Seven. Brand symbol recognition 2 13
The fourth quarter electric bicycle brand strategy main work 2 14
Section 5 Mistakes in Brand Strategy of Electric Bicycles 2 16
Chapter 16 Study on Sales Management of Electric Bicycle Storefront 2 18
Section 1 Shop Promotion Management 2 18
The second quarter storefront basic marketing skills 220
I. Selling 3S content 220
Second, the basic skills of marketing 220
Three, the seven stages of customer purchasing psychology 224
Four. Consumer's purchase motivation 224
Verb (abbreviation of verb) Method of dealing with various types of customers 225
Chapter 17 Competitive Intelligence and Enterprise Strategy of Electric Bicycle Enterprises 227
Section 1 Scope of Competitive Intelligence 228
I. Competitive information about products 228
Two. Competitive information of service industry 229
Three. Investment competition information 230
In the second quarter to obtain competitive intelligence 232
I. Competitive Information from the Internet 232
Two. Competitive information in technical exchange 233
Three. Competitive information at the exhibition 234
Four. Competitive intelligence in market research 235
Verb (abbreviation of verb) competitive intelligence and strategic alliance 235
Section 3 Protection of Enterprise Secrets
I. The Value of Protecting Enterprise Secrets 237
Second, cooperation with employees 238
Three. Cooperation with partners 238
Chapter 18 How to build corporate culture for electric bicycle enterprises, 240 pages
Section 1 Design Article 24 1
Section II Operation 248
Chapter 19 2007-2065 438+00 250 Competitive Strategy Selection of Electric Bicycle Manufacturers
Section 1 Analysis of Primary and Secondary Influencing Factors of Competitive Strategy Formulation of Electric Bicycle Manufacturers 250
I. Alternative enterprise competitive strategies 250
Second, the key factors that determine the choice of enterprise competitive strategy 254
In the second quarter, the risk analysis of competitive strategy choice of electric bicycle manufacturers 256
First, the strategic risk of cost leadership 256
Second, the difference leading strategic risk 257
Three. Pay attention to strategic risk 259
Four, low cost and high difference of integration strategy risk 260
In the third quarter, 26 1 was chosen as the competitive strategy for electric bicycle manufacturers from 2007 to 201.
First, the competitive strategy closely following the industrial policy 26 1
Second, the "gap management" strategy of avoiding the real and making the virtual 26 1
Third, the survival management strategy of complementary cooperation 262
Four, the specialized competition strategy under the principle of market segmentation 263
Verb (abbreviation of verb) know-how strategy gives full play to advantages 264
The competitive strategy of developing potential market with intransitive verbs 264
Chapter 20 Feasibility Analysis of Diversification Strategy of Electric Bicycle Manufacturers on Page 266
The first section: Subjective conditions for diversification of electric bicycle manufacturers, page 266
In the second quarter, the objective conditions for diversification of electric bicycle production enterprises 268
In the third quarter, the risk study of diversification of electric bicycle manufacturing enterprises 269