With the rapid development of information technology, the network has penetrated into all fields of society. As the main force of network activities, college students' network consciousness and behavior will have a great influence on the moral status of the whole network society. College students use the internet to get a lot of information and enjoy their body and mind, but at the same time they fall into various network traps, resulting in the phenomenon of network moral anomie. This paper aims to explain the phenomenon of college students' network anomie, analyze the reasons for this phenomenon, and then explore how to guide college students to establish a correct network morality.

Keywords: college students; Network moral anomie; Correct guidance

According to the research results of China Internet Network Information Center, college students account for nearly 40% of the total number of netizens in China, and they have become the main force of network activities. The network behavior and consciousness of college students will affect the development of the whole network. Therefore, how to guide college students to establish a correct concept of network morality and standardize their behavior of using the network has become the key to college students' network moral education.

In recent years, college students' online moral education in China has been attached importance by schools, families and society, and the research on online education has gradually developed towards specialization. However, the uncivilized behavior of network language, network cheating and theft, network slander, spreading computer viruses and hackers, network pornography and other prominent behaviors show that college students often make wrong judgments when using the network, which leads to various network moral anomie behaviors.

First, the phenomenon of college students' network moral anomie

The virtuality of the network makes college students lack network integrity. In network communication, college students can completely hide their true identity and engage in online activities with one or more virtual identities. Once you are dissatisfied, you can terminate your identity at any time without taking any responsibility. At the same time, the network also allows the expression of personal views, ignoring the moralization and legalization of speech. Virtual world has released the bondage of real society to people's identity and role, and netizens can enjoy their own "spiritual paradise" at will, and release their long-suppressed emotions in real life at one time, thus gaining inner catharsis and balance. Because of this, college students ignore the constraints of morality and honesty in online life, and have irresponsible slack thoughts in online communication. So far, many people have not regarded dishonest behavior on the internet as immoral behavior. The resulting network integrity crisis and energy consumption in network activities will inevitably lead to the weak and distant relationship between college students and their surrounding classmates.

At the same time, the bad incentives of the network make the network crime rate rise. While making positive contributions to college students' study and life, the network has also brought many social problems to college students. The rapid development of Internet gave birth to the term "cyber crime". For example, the content of online games mostly contains fighting, fighting, pornography and other plots, which makes some college students obsessed with online games suffer greatly and even follow suit. The temptation of bad information makes it difficult for college students to distinguish, which brings a series of college students' criminal incidents induced by bad network. At the same time, because college students have weak self-control ability and are too addicted to online games, and because they have no financial resources, they are unable to pay the game fees, but they can't resist the temptation of the game, which leads to the idea of committing crimes and taking risks in order to achieve their goals.

Second, the analysis of the causes of college students' network moral anomie

First of all, college students' own values are unstable, and their understanding of network morality is not high, which leads to unstable beliefs. College students have poor self-control and weak willpower. In the process of forming their outlook on life and values, if they encounter various interferences, they will change or even distort their correct values. In the network society, the moral defense line is easy to collapse, and their moral conscience is easy to disappear.

Secondly, under the condition of interest-driven and imperfect network laws and regulations, the network is full of negative thoughts and bad information of individualism pursuing self-interest and pleasure. With the increasing popularity of the Internet, a new living space-electronic space has emerged in human society. Due to the special discrete structure of the Internet, electronic space has no center, no national boundaries, no control by any organization, and no sound laws and regulations. In addition, driven by interests, electronic space is not restricted and bound by network laws and regulations, and various software developers have developed games and software that are harmful to college students' physical and mental development, including violent pornography, which corrodes their physical and mental health and causes a series of bad social problems.

Third, college students' network moral education lacks a targeted and active education guidance mechanism. The network life is rich and colorful, but the current network moral education has separated morality from the network world of life, turned it into a rigid dogma, made college students recite their memories, and turned network morality into an abstract thing without emotion and will, making it difficult for college students to find a point that conforms to their own development, and unable to internalize morality into their own thoughts and externalize it into their own behaviors, resulting in the vast majority of college students knowing about the convention on network civilization, but carrying out various immoral behaviors on the network to obtain self-satisfaction. In addition, the blunt education methods of "indoctrination education" and "whole-course teaching" can not meet the internal and self-needs of college students. Students have no chance to think critically about the moral education they receive, instead of comparing various viewpoints, they passively accept it. Ideological indoctrination has not really become a means of shaping college students' character, but has reduced the efficiency and achievements of school education guidance. At present, the school, the society and the country have not yet established an active and effective guiding mechanism for college students' network moral education. Therefore, it is urgent to establish a targeted and active educational guidance mechanism.