Just as I spent a lot of time studying naoto fukasawa's unconscious design, I also spent a lot of time reading papers and design cases about OPPO's obsession with curve design. There are two background information to understand, one is the perfect innovation that OPPO once proposed; One is that OPPO loves the design of curve queen Zaha office in a large number of design firms. Although OPPO has released a Sharp Reno series this year, it is only for short-term commercial interests. Fundamentally speaking, OPPO hopes to embrace organic philosophy and use curves to build an emotional interaction environment between people and an object, which can be the new headquarters building of OPPO or flagship machine such as FindX5.
FindX5, the new headquarters of OPPO, and the upcoming EncoX2 all run through the design style of organic modernism, behind which is organic philosophy. We should understand the basic meaning of organic philosophy, so as to understand why other designs of this school are mainly curves and new colors. In a paper entitled "Value Crisis and Value Reevaluation of Contemporary Organic Philosophy", it is mentioned that the contemporary ecological environment problems are rooted in the subjective epistemological fallacy of anthropocentrism, which mistakenly believes that human beings are the main body of nature and can dominate nature, ignoring human dependence on the natural environment. Organic philosophy emphasizes the organic relationship between human beings and the natural environment, and emphasizes obedience and awe of nature, which dispels human subjectivity to a certain extent and is a good solution to contemporary environmental problems.
In this context, the combination of organic philosophy and the design practice in many subdivision fields has produced some new design schools, such as organic architecture design. Compared with modern architecture dominated by industrial lines, organic architecture design is an architectural philosophy that promotes the harmony between human habitation and the natural world. Architecture, furniture and environment become unified and interrelated components. There are many examples of organic architecture's design around us. For example, two of my favorite works, Daxing International Airport in Beijing and Meixihu Grand Theatre in Changsha, Hunan, are from Zaha's office.
When frank wright, who put forward the concept of organic architecture, commented on the role of organic philosophy in architectural design 200 years ago, he said: "We want to see the whole life and now serve the whole life. We don't need any great traditions, and we don't cherish any preconceived forms in the past, present or future, but advocate common sense or simple rules beyond meaning. We prefer to determine the design form through the nature of materials." Daxing International Airport, operated by Zaha Office, is a work that combines the traditional concept of "Phoenix makes the world peaceful" in China with architectural design to the extreme. Not to mention how much black technology, new materials and operation technology we have used. Let's talk about the visual design, rich curves and warm colors of Daxing International Airport, so that passengers can instantly calm down and feel the warmth and scenes from the heart in this environment. In fact, in the past few years, we have reviewed the scheme of Daxing Airport. Perhaps many symmetrical, sharp and modern design schemes are very eye-catching, but they lack enough temperature and intimacy. Only Zaha's plan can stand the test of time and be loved by travelers.
Another work of Zaha Office that I particularly like is Meixi Lake Theatre, with the same curve madness and the same immersive experience. Changsha is not without sharp design works, such as Delta Changsha Museum, but this work of Meixi Lake makes people feel closer.
No one can refuse to present a work like Meixihu Grand Theatre in front of him, and no one can refuse the visual impact and the impulse to embrace this work from the floor-to-ceiling windows of luxury selection hotels. This is the intimate relationship between organic design and organic philosophy and people.
The intimacy of curve design is a trait that Tsim Sao bitch does not have. OPPO chose to embrace organic modernism and curvaceous beauty in an all-round way. Whether it's their new building or the industrial design in flagship machine.
Back to the design story of FindX5 series, we should not be satisfied with the simple view that "this is done to enhance recognition". Now the high-end Android market is getting harder and harder to do. It is a basic truth that children know to enhance the recognition of mobile phones and even form coherence. Personally, I think the design of FindX3 is mixed. In last year's announcement, the lens layout similar to iPhone and relatively less atmospheric surface design made OPPO not express organic philosophy at all. The design of Find X5 Pro is much more complete. Let's reveal here that in fact, the FindX3 series should have adopted the design of FindX5, but the yield did not meet the requirements at that time, so we had to make it like that. Of course, under the technical conditions at that time, it was very good for OPPO to integrate glass into that shape. Most of the spit in the market actually comes from the collision with the iPhone, and the subsequent FindN also followed this set of organic design language, which received rave reviews.
In the concept of organic modern design, the design scheme is closely related to the selection and treatment of materials. This is especially true for the appearance design of mobile phones, or CMF is one of the core competitiveness of consumer electronic products. On this curve, FindX5 Pro chose ceramics as the main material, and other versions were supplemented by plain leather and glass. And I personally recommend the ceramic version. Only the smoothness, plasticity and warmth of ceramics deserve this year's magic curve, even if it is heavier.
The more you look, the better you look. This is my evaluation of FindX5 Pro. There is another sentence, OPPO dare not say, I say for them, this is the best-looking mobile phone TOP3 made by OPPO in the past ten years, and even the best-looking appearance, no one.
To understand the design of a product, we really need to start from its original ideas and philosophical origins, otherwise it is difficult to understand why it is like this. Whether it's Daxing International Airport, Meixihu Grand Theatre, Nanjing Youth Cultural Center, the new headquarters of OPPO, and the FindX5 series, these works have their own definitions and interactive values. To my surprise, OPPO is willing to fully embrace a certain design concept and put it into action. Of course, it is a commercial company that mainly makes money, but while making money, it is respectable to be willing to label the most precious and symbolic product line in your heart with your own building.
Finally, I would like to ask, why do many people have a dream, that is, to go to Scandinavia to see the aurora? Why don't they go to Texas to watch lightning?