The word "Li" first appeared in The Book of Songs and The Book of Rites. In modern society, the word "etiquette" has a broader meaning, which includes salute ceremony, etiquette and ceremony, rituals stipulated by customs, codes of conduct, communication procedures, etiquette order, moral norms and so on. Etiquette, as a culture, is an important part of the quality of individuals and even a nation, and it is a symbol used by people to express friendship and feelings for others when dealing with interpersonal relationships in social life. Etiquette can make a person moral, shape an ideal personal image, make a person successful in his career and make the society more stable, civilized and harmonious.

China is an ancient civilization with a long history. It has created splendid culture for thousands of years and is called "an ancient civilization and a country of etiquette" by the world. Up to now, it has high moral standards and complete etiquette norms.

Of course, in the field of our college students, etiquette is also very important. At the job fair, college students with elegant speech, decent clothes, dignified appearance, generous manners and proper manners are more favored by employers. Paying attention to etiquette and observing etiquette norms can effectively show a person's education, demeanor and charm, better reflect a person's cognitive level and respect for others and society, and make personal knowledge, cultivation and value recognized and respected by society. Appropriate etiquette can not only give the public the trust and desire of affability, respect and cooperation, but also make the process of cooperation with the public full of harmony and success.

Without etiquette, any social organization, from a small shop to a big country, can't make friends and collect information, enhance the understanding, trust, cooperation and support of the relevant public, shape its own good image and achieve its goals in an all-round way.

Etiquette can not only beautify life, but also cultivate people's sociality, which is also the need of social life and communication. Montesquieu once said, "We are polite because we have self-esteem." "Politeness pleases those who are polite, and also pleases those who are treated politely." There are many quarrels, frictions, contradictions and fights in life, all of which are caused by carelessness in details. Elegance and generosity can deepen friendship and increase goodwill. Paying attention to speech etiquette can have a harmonious and friendly interpersonal environment, and paying attention to behavior etiquette can have a quiet and tidy living environment, promote interpersonal harmony and beautify life and society, so the cultivation of etiquette habits is an important content of spiritual civilization construction.

If a student knows both books and manners, and his knowledge level and moral level are seriously out of harmony, it is impossible for him to become an excellent talent. Sima Guang, a statesman and writer in the Song Dynasty, made a wonderful exposition on the virtue and talent of talents in "A Mirror of Capitalism". He said: "Fu Cong observed that a strong will means talent, integrity means virtue, and talent means virtue; Germany is handsome. " "People's talents are different from morality. Everything can't be distinguished, so they are called sages, so they lose people." It means that Germany is the commander in chief, not the commander in chief. If the relationship between virtue and talent is incorrect and talent is regarded as virtue, then mistakes will occur in selecting and employing people. An excellent talent should not only have high-level professional knowledge, but also have good moral quality and etiquette.

Etiquette is the expression of good moral cultivation and one of the important ways to cultivate good moral quality, which needs to be reflected in a polite way. Etiquette research and education have developed in China, especially the combination of occupation and etiquette has become the general trend.

College students are a group with a higher level of knowledge, so they should put forward higher requirements in terms of moral standards and etiquette cultivation. The pursuit of individuality is the characteristic of contemporary young people. In the process of pursuing individuality, many uncivilized, impolite and even ugly, stale and vulgar things are regarded as "trendy" and "chic". Around us, we can often see disheveled people, misbehaving people, swearing people and spitting people. The existence of this bad behavior has seriously damaged the image of college students and become an obstacle to their healthy growth. Dumas, a French writer, said: "Some people have studied all their lives and learned everything except how to be polite." Therefore, carrying out etiquette education and teaching, carrying out standardized etiquette training, standardizing college students' manners and behaviors through etiquette, and correcting vulgar and ugly behaviors have become compulsory courses for cultivating college students' good image, elegant temperament and demeanor, which must arouse the general attention and concern of college educators and college students. That is to say, under the tide of market economy, college students' personal quality can reach higher standards and more specific requirements, and can develop in the context of increasingly fierce employment competition.

Popularizing college students' etiquette is helpful to improve their comprehensive quality. In the process of popularization of higher education in China, an extremely important task is to continuously improve the overall quality of college students. Popularizing college students' etiquette will directly contribute to improving their civilized quality. Specifically, strengthening etiquette training is helpful to improve the cultivation of college students. Popularizing college students' etiquette will prompt college students to start from small things and their own behaviors, and gradually improve their self-cultivation; Help to maintain the image of colleges and universities. In society, the personal image of college students is often equal to the image of colleges and universities, so the maintenance of college students' personal image will directly contribute to the maintenance of the image of colleges and universities, and even contribute to the maintenance of the image of the whole higher education; Help to improve interpersonal communication. If college students want to make a difference in their future work, they must attach importance to interpersonal communication.

While popularizing college students' etiquette, standardizing college students' etiquette is an urgent task for the construction of college students' spiritual outlook.

First of all, college students' etiquette itself needs to be standardized. The so-called "no rules, no Fiona Fang". One of the characteristics of etiquette itself is standardization. If we don't pay attention to the norms of college students' etiquette, but let them go their own way when using etiquette, then college students will not be like college students, but confuse them with ordinary young people in society.

Secondly, the spiritual construction of college students needs the standardization of college students' etiquette. The Outline for the Implementation of Citizen's Moral Construction points out: "It plays an important role in regulating people's words and deeds to carry out necessary etiquette, courtesy and civilized activities." Undoubtedly, the standardization of college students' etiquette will directly contribute to the construction of college students' spiritual outlook in China.

Standardizing college students' etiquette should not only meet the actual needs of college students, but also adhere to a scientific attitude. It should be clear-cut, step by step, practical and vigorously promoted.