65438+February 18 news, in August this year, Yili Group became the only official dairy partner of Beijing 2022 Winter Olympics and Paralympics.

Today, three days after the official release of the emblem of the Beijing 2022 Winter Olympics, Yili Group and the Winter Olympics Bid Committee jointly released the Yili-Winter Olympics combination logo, and announced the launch of the "Vibrant Winter Olympics College", which will land all over the country in the future and teach skating and skiing free of charge, so that more people can participate in and fall in love with ice and snow sports.

The Winter Olympics is the most influential winter sports event in the world. As early as the beginning of 20 14, during the Olympic bid, China proposed that the Winter Olympics would drive "300 million people on the ice" in China. The Development Plan of Ice and Snow Sports (20 16-2025) also proposes that by 2025, the number of people directly participating in ice and snow sports will exceed 50 million, "driving 300 million people to participate in ice and snow sports".