Some people have concluded that the success of Apple's "iPad" is attributed to the realization of the most complex functions with the simplest design. Apple has made the product easy to operate to the extreme. IPod flies with one button, and users can select and play music with one thumb. Built-in position sensing, the product itself is a rocker. In the latest iPad, such as ibooks, both bookcases and page-turning animations are like real books. Apple's style is just the opposite of Blackberry, imitating PC as much as possible and putting enough keyboards, while Apple's combination of one button and one touch screen can do almost anything.
Others believe that Apple's success is due to:
The goal of innovation is different. The innovation of Apple products is not to go further than competitors, but to make others unattainable. Every time Apple comes out with a new product, consumers never think of it, but once they see it, they will be pleasantly surprised to say: I want it. Jobs often quoted Henry Ford as saying, "If I ask customers what they want, they will tell me,' A faster horse'."
Of course, there are also reasons why businesses are good at operation. Apple's new business model integrates hardware, software and content: hardware is the platform and service is the focus. Others screw the hardware screws, and Apple screws the business model.
Others said: "The Apple brand is so powerful that many people have regarded it as a religion."
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