1 Background and significance of rural revitalization strategy

With the proposal of this strategy, government departments at all levels will have more policies to support the development of rural areas, agriculture and farmers, which will help promote the development of ecological agriculture and help build a modern agricultural system, thus bringing new opportunities for rural economic development and generating more entrepreneurial opportunities.

2 opportunities for college students to return to their hometowns to start businesses under the background of rural revitalization strategy

Under the background of rural revitalization strategy, there are many opportunities for college students to return home to start businesses. College students can make full use of knowledge, skills, contacts and funds to start businesses in rural areas and vigorously develop creative agriculture, ecological science and technology agriculture, ecological real estate, tourism industry, financial trade industry and flower and tree industry.

2. 1 Developing creative agriculture

Creative agriculture refers to effectively integrating scientific and technological factors and humanistic factors into agricultural production, continuously expanding agricultural functions and integrating resources, and developing traditional agriculture into modern agriculture integrating production, life and ecology. Introduce creative ideas, make full use of cultural knowledge, introduce high technology, constantly cultivate the value-added culture of agricultural products, strengthen the development planning of agricultural industries, pay attention to the brand planning of agricultural products, strengthen the embedding of cultural elements in agricultural development and innovation, and develop creative agriculture.

2.2 Development of ecological science and technology industry

Through large-scale land transfer in rural areas, we will concentrate more land resources, build an eco-tech industrial park with eco-agricultural demonstration, eco-agricultural production and eco-leisure, set up eco-industrial companies to operate, and build agricultural science and technology ecological planting and breeding demonstration functional zones, agricultural experience participation functional zones, agricultural leisure and holiday functional zones, and agricultural science and technology knowledge popularization and education functional zones, accelerate the improvement of agricultural science and technology level, and pay attention to the dissemination of agricultural science and technology knowledge.

2.3 the development of tourism

In recent years, China's rural tourism has achieved certain development, but rural tourism is mainly a spontaneous growth model. College students can go deep into the countryside, develop tourism industry, highlight characteristics, enrich content, standardize management, guide rural tourism to a higher level and grade, provide more comfortable, warm and clean leisure places for urban and rural residents, develop more rural culture and design more agricultural landscapes, thus improving the attraction of rural tourism and promoting the optimal development of rural tourism industry.

2.4 the development of flowers and trees industry

Establishing a diversified investment mechanism, vigorously developing the flower and seedling industry when college students go to the countryside, establishing a large number of flower and seedling bases and flower and seedling industrial belts, and vigorously promoting the construction of flower and seedling gathering areas can not only beautify the rural environment and contribute to the construction of beautiful countryside, but also promote rural development, promote the adjustment of agricultural structure, and drive local farmers to obtain employment and increase their income, thus contributing to the in-depth solution of the "three rural issues".

2.5 Development of gold trading industry

College students can bring modern service industry into rural development and build a brand-new financial and trade industry integration system. Develop rural small financial companies, build a number of commercial complexes, accelerate the development of rural commercial industries, introduce a large number of brands into rural areas, promote more consumers to gather, solve farmers' consumption needs, realize the continuous improvement of farmers' living functions, and promote the harmonious development of rural areas.

3. 1 Enhance rural entrepreneurial will

There are many opportunities for rural entrepreneurship, but the infrastructure of rural entrepreneurship is not perfect and the conditions are relatively difficult. Many college students are reluctant to start businesses in rural areas. Under the background of rural revitalization strategy, rural entrepreneurship will get more entrepreneurial resources and policy support, and college students can enhance their willingness to start businesses in rural areas, return to their hometowns, realize the integrated development of rural industries, promote rural economic development, and help solve the "three rural issues".

3.2 the formation of professional entrepreneurial organizations

To start a business in rural areas, college students need to establish professional entrepreneurial organizations, attach importance to the construction of entrepreneurial teams, enhance the complementarity of knowledge and ability among team members, improve the management level of agricultural entrepreneurship through professional entrepreneurial organizations, formulate professional business plans and decisions for agricultural entrepreneurship, run a better business model, implement agricultural marketing service strategies, introduce agricultural entrepreneurship development funds through multiple channels, and promote the modernization level of agricultural entrepreneurship [8].

4 conclusion

The problems of countryside, agriculture and farmers are not only problems that need to be solved at the national strategic level, but also problems related to people's livelihood. Under the background of rural revitalization strategy, college students return to their hometowns to start businesses, which ushered in many opportunities. College students can seize this opportunity, make full use of their knowledge, contacts, funds and social capital to start businesses in rural areas, help rural areas, agriculture and farmers develop and fulfill more social responsibilities and responsibilities while realizing their own values.