In order to ensure the smooth development of activities, it is usually necessary to prepare an activity plan in advance, which is a written plan for the purpose, requirements, methods, methods and progress of activities. How to write an activity plan to play a better role? The following is the marketing plan of 520 Bank I compiled (5 selected articles). Welcome to read the collection.

Marketing Plan of Bank 520 1 In order to thank the new and old customers for their support and love, Changsha Branch of our bank jointly organized the second quarter May Day activity of "More Wonderful Shopping in Bohai Sea" with BBK Jinxing Store, Changsha Feiyue Rainbow Department Store and Zhuzhou Wangfujing Shopping Mall. The specific scheme is as follows:

I. Activity time

20xx May 1-20xx May 7

Second, the venue of the event

Bubugao Jinxing Store passed Rainbow Department Store and Wangfujing Shopping Mall.

III. Contents of activities

(1) Shopping in Bohai Sea is more exciting-swipe your card politely.

1. On the day of the event, the cumulative consumption of a single card exceeds 138 yuan gives a bottle of laundry detergent (daily limit 100); Bubugao Jinxing Store, Changsha Feiyue Rainbow Department Store, Zhuzhou Wangfujing Shopping Mall-Double points.

2. On the day of the event, a brand blanket will be given when the cumulative consumption of a single card is over 638 yuan (50 pieces per day);

3. During the activity, a set of brand tools (20 copies) will be given if the daily consumption of a single card is over 3,000 yuan.

(2) One-stop account opening courtesy

(3) Politely move the household registration

1. Make three transactions through the mobile banking of Bohai Bank, and draw 1000 people every month, and get a 100 yuan Dangdang card;

2. Pay 3 transactions online with Bohai Bank Card. For each transaction above 99 yuan, 100 people will be selected every month to get gifts from 250 yuan;

3. Before the month 100, you can get a gift worth 500 yuan for 999 yuan each;

4. Purchase wealth management products through personal online banking of Bohai Bank in the current month, and draw 10 customers every month to get gifts worth 1 0,000 yuan.

(D) Shopping mall promotion activities

Combined with other promotional activities during the shopping mall activities.

Four. Other activities:

1. The online banking department is responsible for the organization of the whole event and the production of promotional materials, and Hexi Sub-branch, Furong Road Sub-branch and Zhuzhou Sub-branch are responsible for contacting the shopping mall to determine the location and specific cooperation content;

2. The activity is limited to customers who use Bohai Bank credit card, and the cardholder himself holds the credit card of the day.

3. The on-site event gifts shall be subject to the on-site physical gifts until delivery;

4. Choose a suitable location in the cooperative shopping mall to promote the activity day. The specific arrangements are as follows: Zhuzhou Sub-branch contacts Wangfujing, Furong Road Sub-branch, Youyi Road Community Sub-branch and Xin Ying Road Community Sub-branch to take over Rainbow Commercial Building, Hexi Sub-branch and Tongzipo Road Community Sub-branch are responsible for BBK Jinxing Store, and the personal finance department, online banking department and wealth management department of the branch send personnel to inspect it.

Bank 520 Activity 2 Marketing Plan 1. Brief introduction of cooperative units

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Second, the purpose of the activity

For the purpose of attracting customers, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of our community bank, attract the attention of customer groups, and expand the influence and popularity of community banks.

Three. Main points of activities

1. Activity content

1) somatosensory games attract attention.

In order to attract new and old customers to understand our community bank and enter our community bank, this competition was specially held and achieved remarkable results. Arrange a fixed period of time every week to have an interactive project of somatosensory games in front of our community bank (or within our ability). The content of this game is novel and exquisite, and it also has the effect of national fitness, which will definitely attract customers passing by, and these customers who stop must have the customer groups that our bank is looking for. In addition, customers who participate in somatosensory interactive games need to sign their names in the activity participation details register and leave their phone numbers as the source of customer information of our bank.

2) When customers attract people to a certain scale, you can continue to answer questions with prizes.

Visiting customers can not only experience the fun of somatosensory games, but also participate in the award-winning feedback of answering questions, and the publicity will certainly achieve the expected results.

Exchange topic suggestions

Suggestions for answering questions are as follows:

1. When was the bank established?

2. What is the bank's business philosophy?

3. What are the product specifications of the bank's wealth management products? Questions can be selected according to customer needs.

4. Publicity methods

(1) put newspaper box campaign advertisements in communities around community banks;

(2) Posting advertisements for marketing activities on elevators and bulletin boards in communities around community banks;

(3) Promote activity information through WeChat;

5. Activity feedback and tracking sales actions

On-site personnel will analyze the situation of customers' answers according to the development of activities and provide targeted services to customers. For customers who participate in the game interaction, after the game is over, they will conduct targeted in-depth excavation.

Fourth, the target customer organization.

1. Target customers

Target customers include: visiting customers in the communities around the community bank who came here through publicity, and new customers brought in that day;

2. Customer organization

The new and old customers who came to visit our bank that day were guided by the receptionist after a brief understanding, and the consulting customers were taken to the consulting area, and the customers who participated in the game were taken to the game area for registration. After the game starts, the fixed staff will inform the game mode and precautions, and then start interactive games and quick answer games. Customers who correctly answer our questions will be given exclusive souvenirs from Bohai Bank.

Verb (abbreviation for verb) arrangement of time and place

1. Time:

You can use the holidays or statutory rest days after the opening of community banks.

2. Location:

In front of our community bank (or within our ability)

Bank 520 Activity Marketing Plan 3 I. Activity Objectives

In order to thank customers for their long-term concern and support and further enhance our market influence, we held the following marketing activities with gratitude, striving to repay customers' trust, enhance customers' value, seek common development with customers and share the achievements created.

Second, the content of the activity

(a) to carry out the theme activities of "there is a big prize in deposit, good luck and happiness".

1. Activity target: all deposit customers of the branch.

2. Activity time: May 20XX1-May 7, 20xx.

3. Activity rules: During the activity, all customers who come to our bank to handle deposits of RMB or more will get lucky draw opportunities. After the event, 20 lucky customers will be selected to get XX goods worth XXXX yuan respectively.

(two) to carry out the theme of "if the loan wins the prize, good luck will come day by day".

1. Activity target: all loan customers of the branch.

2. Activity time: May 20XX1-May 7, 20xx.

3. Activity rules: During the activity, all customers who handle loan business in this branch are eligible for a lucky draw. After the event, 20 lucky customers will be selected to get XX goods worth XXXX yuan respectively.

(three) to carry out the theme of "using electronic banking to get surprises and gifts"

1. Activity target: all corporate online banking, personal online banking and mobile banking customers of this branch.

2. Activity time: May 20XX1-May 7, 20xx.

3. Activity rules: During the activity period, firstly, the corporate online banking customers of each branch use corporate online banking to complete more than 5 accounting transactions, and the accumulated amount reaches 6,543.8+0,000 yuan, so they can participate in the lucky draw. At the end of the activity, 654.38+00 lucky customers were selected and given XX goods worth XXXX yuan respectively. 2. Personal online banking customers and mobile banking customers of this branch have completed more than 5 transactions in personal online banking and mobile banking accounts respectively, and each transaction exceeds that of 200 yuan, so they can participate in the lucky draw, and each person can get the following prizes: 20 first prizes (personal online banking, mobile banking 10 users), XX pieces of goods worth RMB, and 500 second prizes (personal online banking and mobile banking, 250)

Three. Activity arrangement

After the event, a lucky draw will be held in mid-May. The lottery will be conducted under the notarization of the notary department, and the computer will randomly draw lots. The winning information will be announced in the business halls of branches, and prizes will be collected at designated places.

Four. Activity description

Within one month after the award list is announced, customers will be deemed to have given up automatically if they go to the designated place to receive the award in the future.

Verb (abbreviation of verb) activity promotion

(1) Posters of this marketing activity are posted in all business outlets of the branch, and the activity information is displayed in a scrolling way through the led screen.

(2) The branch publicizes this marketing activity through TV, newspapers and other media.

(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.

Marketing Planning of Bank 520 Activities 4 I. General Theme of Theme Activities

"BOC Card presents a gift, and' Jin' is happy to come to you!"

Second, the types of cards participating in the theme activities

Great Wall series credit cards and Bank of China series credit cards.

Third, the theme activity time

April 30th-May 3rd

Four. Content of theme activities

(1) A gift-"Shopping Lottery in Shopping Mall and Supermarket"

During the theme activities, you can participate in the lotto theme activities in designated shopping malls and supermarkets after spending a certain amount.

Wanya Mall Standard: You can participate in the theme activities of the mall lottery when you spend a single sum of money in 500 yuan on the same day. Five lucky customers will be selected for the theme activity, and each of them will receive a shopping voucher award from 500 yuan Shopping Mall.

Standard of Times Supermarket: You can participate in the lucky draw theme activities when you spend a single sum of money in 99 yuan. Each supermarket draws 50 lucky customers, and each supermarket rewards supermarket coupons with a value of 100 yuan.

(2) Double gifts-swipe the card to win the "gold" theme activity.

During the theme activity, you can participate in the lucky draw to win the "Gold" theme activity if you spend over 3,000 yuan (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this theme activity), and the lucky draw theme activity will be held according to the card issuing place. Wujiang Award is set as follows:

Grand prize: 1 winner: 10g gold bar.

Bank 520 activity marketing plan 5 I. Activity purpose

Create a good environment for using credit cards, improve cardholders' awareness of using cards, cultivate citizens' habits of using cards, and let more citizens enjoy the convenience brought by the new settlement tool of bank cards, which is convenient for people's lives.

Second, the activity time

20XX May 1-20xx May 30th

Third, the organization of activities.

The organizer of this activity provided technical support for Yizheng Bank Card Work Leading Group Office, Jiangsu Yizheng Rural Cooperative Bank, China Industrial and Commercial Bank Yizheng Sub-branch, China Agricultural Bank Yizheng Sub-branch, China Bank Yizheng Sub-branch, China Construction Bank Yizheng Sub-branch, Bank of Communications Yizheng Sub-branch, China CITIC Bank Yizheng Sub-branch, Jiangsu Bank Yizheng Sub-branch, Yizheng Postal Savings Bank, Yangzhou Yintong Company (co-organizer) and China UnionPay Jiangsu Branch.

Fourth, publicize the theme.

UnionPay card is a safe, healthy and fashionable choice.

Verb (abbreviation of verb) activity rules

From May 1 day of 20XX to May 30, 20xx, all cardholders whose UnionPay standard card number is "6" spend all the money in 68 yuan (single transaction) in the designated merchants in XX area will have the opportunity to win prizes. The awards are as follows:

Grand prize 1, South Korea tour (equivalent bonus of 6000 yuan)

30 first prizes, each with 400 yuan equivalent.

90 second prizes, each with an equivalent bonus of 200 yuan.

Third prize 1200, each prize 10 yuan.

Redemption method: the cardholder holds a label marked "X Award for XX Bank Card Activity" to Yizheng Bank Card Management Office (in China People's Bank, Jiefang West Road, XX City 106) to receive the online lottery prize, and consult the telephone number. The redemption date is from the day after winning the prize to May 20XX1-May 30, and the working days during the redemption period are 8: 30-60xx.