What does public opinion analysis mean?
Let's first get to know the word public opinion analysis, which is explained in Baidu Encyclopedia. Public opinion analysis is a process of deep-seated thinking processing, analysis and research on public opinion according to the needs of a specific problem and drawing relevant conclusions. As long as the subject of public opinion research and the people or things to be described and analyzed are determined, public opinion analysts can conduct horizontal research on public opinion samples of these individuals, groups, organizations, communities, social products, social phenomena or social system objects, do exploratory, descriptive or explanatory analysis, and do applied research with policy suggestions as the targeted goal. Through some professional public opinion monitoring systems, massive online public opinion information is automatically collected, analyzed, summarized and monitored to identify key information. Then, relevant personnel can be notified in time to ensure that users can reply negative information at the first time.
Why do you want to do public opinion analysis?
When a public crisis breaks out, netizens will express their opinions on some platforms because they are eager to express their feelings and attitudes. Due to the rise of new media, whether it is official Weibo, official blog, news portal, Weibo WeChat, forum, short video platform and other social network media. Or self-media spokespersons, that is, headline number, Baijia number, Netease number and Sohu number, have become the carriers of public opinion and spread at a wide speed, which is both an advantage and a disadvantage. As long as there are bad rumors, relevant information will spread quickly in a short time, causing widespread concern among the masses. Some irrational comments, gossip or negative reports often arouse people's general sense of crisis to a certain extent and affect consumers' recognition of a certain corporate brand. If correct measures are not taken in time for analysis and response, incalculable consequences will be caused. Therefore, it is very important for relevant departments and enterprises to pay attention to sensitive public opinion in the industry.
What should public opinion analysis do?
First of all, we should be clear about the stage of the event or topic we want to analyze. Secondly, we should scientifically define a hot spot of public opinion and then analyze it. Then use a special analysis method to analyze. Generally, we use two analytical methods, namely, content analysis and empirical analysis. The purpose of content analysis is to find out or test the basic facts and trends in information. Prompt the hidden information content contained in the information, and make an intellectual prediction on the development of things. The empirical analysis method tries to draw some conclusions by analyzing a large number of cases and related data.
Then we began to monitor the development of online public opinion in real time. In particular, some negative news events are easier to ferment and spread, forming a negative public opinion environment. It is also an important step to analyze the development trend of online public opinion. In the developed network system, netizens are highly involved and interactive, which can ferment a lot for a certain public opinion event and cause different public opinions. Multi-angle comprehensive analysis is helpful for enterprises to fully understand public opinion and provide reference for assisting enterprises to make relevant decisions. TOOM public opinion monitoring can monitor the whole network, once public opinion is found. You can immediately report to the relevant personnel and solve it in time.
Do you have a more thorough understanding of public opinion analysis after reading it? If you want to know more about public opinion, come back tomorrow.