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The references of the paper refer to the main documents listed at the end of the paper that can be referenced or quoted in writing. References should be marked on a new page according to GB77 14-87 "Description Rules of References at the End of Documents". English: Title-Author-Publication Information (edition, publishing house, publication date): Author-Title-Requirements for references listed in publication information: (1) The listed references should be official publications for readers' textual research. (2) The listed references shall be marked with serial numbers, titles of works or articles, authors and publication information. How can I tell you? Now you need money for your paper, and no one will give it to you for nothing. My graduation thesis this year was written in the world. It's over. It's not bad. You can have a look. On the target mode of the adjustment of the management system of China's travel agencies Since 1978, China's tourism industry has developed rapidly. As an important part of tourism, travel agencies have also developed from an oligopoly industry in the early stage of development to a monopoly competition industry, and the scale of the industry has basically taken shape. However, as many scholars and insiders have noticed, with the changes in the market structure of travel agencies in China, the development of travel agencies in China is in trouble, and the current management system of travel agencies has exposed more and more problems. At the same time, the final conclusion of the General Agreement on Trade in Services (gats) and China's firm attitude towards joining the World Trade Organization, including GATS, determine that China's travel agency industry will eventually face the challenges brought by the entry of foreign travel agencies to the development of China's travel agencies. This paper attempts to systematically analyze the characteristics of China's travel agency industry and the current management system, and puts forward the target model of China's travel agency management system adjustment, so that China's travel agency industry can take precautions, meet challenges and participate in international competition more effectively. I. Analysis on the Management System of Travel Agency Industry in China After more than ten years of development, the travel agency industry in China has formed a certain scale and formed its own characteristics under the dual effects of industry regulations, industry system and market mechanism: from the perspective of the category structure of travel agency industry in China [1], three types of agencies are overwhelmingly dominant; Judging from the scale structure of China's travel agency industry, small-scale travel agencies account for an absolute majority; From the geographical distribution, the distribution of travel agencies in China is basically reasonable; The industry profits are declining year by year, and the travel agency industry in China has gradually become a low-profit industry. The current management system of China's travel agency industry is the result of the comprehensive effect of industry policies and regulations, traditional economic system and current market mechanism. Although this system is reasonable to a certain extent, in terms of the practice and trend of the development of China's travel agency industry, its biggest drawback is the existence and worsening of the following series of problems: (1) Large travel agencies have not achieved economies of scale and their scale advantages have not been brought into play. Large travel agencies have many advantages in tourism product development, tourism service procurement, tourism market expansion, tourism reception, capital, information, talents and risk resistance, and it is easy to achieve economies of scale. In China's travel agency industry, the economies of scale of large travel agencies are not obvious, and their advantages are far from being fully exerted, mainly in the following aspects: ① China's tourism industry has maintained a good development momentum in recent years, the market has been expanding, and tourism income, especially international tourism income. In this case, the business of some large travel agencies is developing slowly, facing many new business opportunities in the competition, but they are in a dilemma of protecting the market or having no choice but to decline their market share. ② The big travel agencies failed to play their due role in the tourism market, that is, failed to calm the excessive competition in the market, failed to guide and stabilize the market, which made the market disorder become a chronic disease that plagued the development of China's travel agency industry, resulting in a waste of travel agency resources, and the big travel agencies themselves failed to avoid the negative effects brought by this market disorder. (3) In the internal management of travel agencies, a prominent phenomenon is that some large travel agencies generally implement departmental contracting or disguised departmental contracting to strengthen departmental rights and interests, making some large travel agencies actually become a collection of relatively independent small travel agencies. Under this pattern, large travel agencies will certainly not be able to give full play to their due advantages and it is difficult to form economies of scale. (2) Small and medium-sized travel agencies lack clear market positioning, making it difficult to develop. As far as the overall situation of small and medium-sized travel agencies in China is concerned, its characteristics are limited reception and low profitability. Judging from the number of receptions, in recent years, many small travel agencies in China are in a hopeless and barely supported situation. Since1June 65438, 1995 to1October 65438, the National Tourism Administration has implemented the quality guarantee system for travel agencies in the travel agency industry, many small travel agencies have been overwhelmed and quit the industry one after another. On the one hand, this phenomenon reflects the economic strength and operating conditions of many small travel agencies, on the other hand, it also reflects the owners' rational expectations for the future development of the industry and themselves to a certain extent. From the perspective of profit rate, many small and medium-sized travel agencies in China, which mainly focus on domestic tourism business, are mostly secondary and tertiary agencies. According to the information provided by the National Tourism Administration, the average profit rate of these two types of travel agencies is less than 8% in 1994 and about 5.4% in 1995, while the average profit rate of many three types of travel agencies has dropped to 4.24%. These data only reflect the pre-tax profits. If the income tax is deducted, the remaining net profits of these travel agencies will be even smaller. The coexistence of limited reception and low profit rate fully illustrates the difficult situation of small and medium-sized travel agencies. Of course, there are many reasons for this result. From the perspective of travel agencies' own factors, most small and medium-sized travel agencies have limited personnel, financial resources and material resources, but their business activities involve all aspects from product design and development to tourism reception. This multi-link operation will inevitably lead to the lack of depth of each operation. The shallow product development directly affects its attraction to tourists; The lack of publicity makes many domestic tourists lack understanding of the services of travel agencies, and they are dubious about the affordable prices and other conveniences that can be obtained by using travel agencies, which ultimately leads to the low utilization rate of travel agencies and narrow market scope; Poor reception has caused or strengthened the public's bad impression on travel agencies and reduced repeat customers and other tourists. Travel agencies must struggle to survive in this vicious circle.