With the deepening of economic globalization and information revolution, the Internet penetration rate in China is increasing, the network market is emerging, and the network economy is also heating up. Network marketing has unlimited business opportunities, and a new marketing form-network marketing has also appeared in the public's sight. As a new marketing method, network marketing has become an important tool for the survival and development of small and medium-sized enterprises facing the network market in China. With the relevant practice and in-depth research of network marketing, the pre-theory of network marketing has also emerged.

By summarizing the rise, definition and advantages of network marketing, and on the basis of introducing several main modes of network marketing in detail, this paper expounds the channels and customer management of network marketing. The establishment, control and management of channels are also analyzed. Finally, according to the development characteristics of the Internet and the marketing environment, the future development trend of online marketing is predicted.