First, the reason:

1, you'd better not make up your own data. The software for investigation and analysis (if you study marketing or management) can use SPSS. The results of data analysis compiled by ordinary people can be seen.

2. Under normal circumstances, the teacher will not let you demonstrate the process of data analysis during the defense, but will generally ask you the theoretical basis of the paper, how the data was collected (that is, through what channels), your questionnaire design, data analysis results and conclusions.

Second, the related introduction of the paper structure:

1, the paper generally consists of name, author, abstract, keywords, text, references and appendices, some of which (such as appendices) are dispensable.

2. The title of the paper should be accurate, concise, eye-catching and novel.

3. The table of contents is a brief table of the main paragraphs in the paper.

4. The executive summary is an excerpt from the main content of the article, which should be short, accurate and complete.

5. Definition of keywords: keywords are selected from the title, abstract and text of the paper, which are words with substantive significance to express the central content of the paper. Keywords are words used by computer systems to index the content characteristics of papers, which are convenient for information systems to collect and provide readers with retrieval. Generally, 3-8 words are selected as keywords for each paper, and a new line is set at the bottom left of the "abstract".

6. Subject words are standard words. When determining the subject words, it is necessary to analyze the theme of the paper and convert it into standard words in the thesaurus according to the rules of indexing and collocation.

7. Text of the document:

(1) Introduction: Introduction, also known as preface, preface and introduction, is used at the beginning of the paper. The introduction should generally write the author's intention, explain the purpose and significance of the topic, and point out the scope of the paper writing. The introduction should be short and concise, and stick to the theme.

(2) Text of the paper: The text is the main body of the paper and should include arguments, arguments, argumentation process and conclusions.

(3) The main part includes the following contents: raising questions-arguments; Analyze problems-arguments and arguments; Solve problems-demonstrate methods and steps; Conclusion.

8. References: The references of the paper are the main documents that can be referenced or quoted in research and writing, and are listed at the end of the paper.

9. Paper binding: All relevant parts of the paper have been copied. After inspection, there is no problem. Put it in the book and add a cover. The cover of the paper should be concise and generous, and the title, school, department, instructor's name, author's name and completion date should be written. The author's name of the thesis topic must be written on the skin of Tai Maoying, not on the supplementary page inside.