In 2003, our country and nation experienced many tests and crises, such as SARS and floods. As a social economy, enterprises are no exception. From the beginning of the year to the end of the year, the public relations crisis continued. In the face of public relations crisis, some enterprises actively respond, reflecting everyone's demeanor, while others are shattered glass. In fact, the crisis contains both "danger" and "opportunity". Augustine, an expert in enterprise crisis management and public relations, even pointed out: "Every crisis itself contains both the root of failure and the seeds of success. Finding and cultivating this potential success opportunity is the essence of crisis public relations. "

In February 2003, individual consumers in Nanjing found that the greeting "Hello Chow" appeared on the screen of the CECT928 mobile phone they bought, which translated to mean "Hello, China Breed Dog", and consumers immediately reported it to the news media. After the incident was exposed by the media, it immediately caused an uproar. Many people think that this is an injury to national dignity and an insult to China people. Many users of this mobile phone want to talk to the manufacturer. On the day of the incident, the marketing director of CLP flew to Nanjing to get in touch with the users who first found the problem. CLP Communication Company immediately issued a public statement: 1. As one of the important mobile phone suppliers in China, CLP Communication has always taken the development of national enterprises as its own responsibility, based on the principle of "customer first", and has never harmed the national dignity of domestic users. 2.CECT 928 went on the market in August, 2002, and won the favor of consumers with its excellent performance and reasonable price. "Hello Chow" is a mobile phone greeting, which means "Hello, lovely pet dog", and it is the humanized startup interface of mobile phone. 3. Based on the principle of being responsible for domestic buyers, CECT can provide free software upgrades and announce the address and telephone number of the after-sales service center if the buyers don't like this interface.