There is a saying that good preparation is a necessary prerequisite for success. So is telemarketing. If you want to succeed, you must have the elements of success. What are the success factors of telemarketers? Mainly speaking, there are the following aspects:

How to do insurance telephone sales well?

To sell anything, you must know your products like the back of your hand, because only in this way can you be convincing, you can correctly explain the content of the products, clearly answer the questions of prospective customers and properly handle the problems; Only in this way can you have confidence, so as to better understand the product, love the product, express it accurately, and finally clinch a deal.

For example, if you are engaged in insurance telephone sales, you should be as proficient in insurance products, commodity terms, underwriting, claims settlement and other professional knowledge as a salesman in this field.

However, some people say that if a telemarketer fails to know the professional knowledge and only knows a single product, he can still make good achievements as long as he has good sales skills and efforts (that is, enough activities). This accidental situation does exist, because almost all telemarketing is the marketing of a single product, so this phenomenon exists. But we must emphasize that according to the long-term observation of the market, under the same conditions, people with excellent professional knowledge are better; Or you can create achievements more easily than others. There is no doubt about it.

High activity.

What we mean by "hard work" is high activity, because high activity is the key to the success of telemarketing. An important feature of telemarketing is that it can reach a large number of potential customers quickly. Imagine, if you only have superb skills, but can't make a phone call, will you succeed? Therefore, if you want to be more successful than others, you must be positive enough and be more than others.

Correct attitude.

In fact, in any job, we must have a correct attitude, which includes the cognition and recognition of the nature of the job. Specifically, the basic mentality of telemarketers should be as follows:

1, we must recognize the characteristics of telemarketing.

For example, the first feature of telemarketing is "large quantity and fast speed", so you should take this feature of telemarketing to the extreme, instead of doing something that is only suitable for face-to-face marketing.

If telemarketing insurance should be an "easy-to-understand" product, don't spend too much time to help prospective customers analyze insurance policies or make so-called all-round planning. This is a different reality. Since you want to succeed on this road, you must abide by the laws on this road. This mentality of pursuing quantity and speed coincides with the emphasis on "high efficiency"

2. Treat rejection correctly, especially in telemarketing.

Telesalesmen make dozens and hundreds of calls every day. So the relative "rejection number" will be quite large. You must have the courage to bear a lot of rejections every day and regard "rejection" as the twin brother of "acceptance".

In other words, behind every brother named "Reject", there must be another brother named "Accept" waiting for you. So you should keep a correct attitude: when someone rejects you, you should still thank him, because he has narrowed the distance between you and your brother named "Accept".

You have to be sure that whatever you sell, no matter how bad, will be accepted and no matter how good, will be rejected. Your responsibility should be to find the group of customers who are willing to accept your goods before others according to certain principles.

We should realize that sales work is a very meaningful and sacred work. You must get into the habit that when you indulge in the glory of the first prize and count your commission, don't forget to count how many people you have helped and met. You're involved in multiple life plans? This will make you more sure of your work and even feel more proud!

Good habit.

One must have good habits to succeed. Some people say that once a person is used to success, it is difficult for you to tell him not to succeed again. On the contrary, if a person is used to failure, it will be difficult for him to succeed again. Therefore, getting used to success or failure is just like what caffeine means to people. It can cure diseases and save lives, and it can also harm people.

In telemarketing, you must form several habits. First of all, in the face of a lot of rejections every day, you still have to keep a normal heart. The second habit is to call repeatedly day after day, and you can still be satisfied. The third habit is that the number of calls or the number of hours of calls per day must meet the requirements of the company, that is, the basic amount of activities must be completed every day to be successful.

Good sales skills.

Generally speaking, the most important thing in marketing field is good sales skills, which is especially important in telemarketing, because when you can't grasp the time or solve problems face to face, you must rely on good sales skills to overcome difficulties. As we said before, "single product knowledge", plus "good sales skills" and "hard work" (high activity), can create great achievements in telephone sales, from which we can see the weight of "good sales skills" in the conditions of success.

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