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Che Yuhuan's paper
Although the product update of SAIC Roewe 20 19 is lagging behind, it does not affect the acceleration of the whole brand under the background of market downturn. Following the announcement of Roewe RX5 MAX and the brand-new Roewe RX5, on May 10, the auto industry branch of China Council for the Promotion of International Trade jointly exhibited new products in the form of webcast. Compared with the single products of other car companies, this time SAIC Roewe pushed four new cars in one breath, which is simply a big deal!

Roewe MARVEL-R is defined as an electric vehicle series, which should be regarded as the first model of "R" new energy brand according to the time node. The most recognizable one is the horizontal fluorescent lamp, which is officially called the light of the world. The real headlight group is hidden under the spacious air suite, and the straight waterfall air intake grille is set at the bottom, which not only has a certain diversion effect, but also has a corresponding heat dissipation effect.

Although the size of the whole vehicle is not disclosed, it is more similar to Roewe RX5 in overall form. The application of popular hidden door handles and penetrating taillights is very suitable for young people's aesthetics in visual effect.

Roewe i6 MAX must be well known. As a mid-term redesigned new car, it adopts a brand-new family language. The hollowed-out air intake grille makes people look very artistic, and the matrix headlight group cooperates with the spacious air kit to create a full and intense atmosphere in the most intuitive visual effect.

As you can imagine, the ER6 is actually a mid-term modified model of Ei6, and its overall shape is generally similar to that of the modified i6 MAX, except that the middle mesh grille is replaced with a closed design, and the air kits on both sides are equipped with chrome trim strips, which makes people look more exquisite.

According to official information, the vehicle size is 4724/ 1835/ 1493mm, and the wheelbase is 27 15mm, which is enhanced in space compared with the old models. It is equipped with a drive motor with model TZ204XS 1 152, with the maximum power output of 184 horsepower, matching with ternary lithium-ion batteries, and its comprehensive battery life can reach 605km.

Of course, the most worth looking forward to is the iM8 concept car which is close to mass production. It uses the same hollow grille and integrates the matrix headlight group, if it is more eye-catching in the full bright scene.

Judging from the perceived visual effect, the new car should be positioned in the medium and large MPV, and its most direct competitive goal is Chuanqi GM8. Personally, it is unique in the application of many popular elements, such as two-color body, wide body enclosure and chrome-plated decorative strips that are always downward. Although it is based on the attributes of commercial vehicles, it presents a fashionable and high-end atmosphere, which makes people feel more attractive.

In addition to the display of new products, another major theme of the event is the innovation of Logo. Different logos are used to distinguish the fuel version from the electric version, so that their products have their own characteristics after differentiation. From the brand strategy, SAIC Roewe will implement a two-step product front of "fuel+new energy".

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.