Nike in new york? Nike Experience Center? It is a successful example of implementing terminal experience marketing. Perhaps this is the reason why Nike brand is superior to Adidas, Reebok and other brands. Once in new york? Nike city? You not only like shopping places, but also sports museums and information centers.
? Confidence? This theme has played a great role in forming this overall customer impression. Here, sports shoes are displayed on the shelves around the big room according to the size, and the inventory is located in the wall below the monitor. You can choose your favorite sports shoes, and then look for the size that suits you below. You can also get the latest sports results immediately, or ask sports figures like Carl? Video and audio information of Lewis and Jordan, etc. The pavilion with the rotating identification sign is enhanced. Confidence? This theme.
Enter? Nike city? You will experience the aesthetic concept of sports and sports strength. When you enter from the revolving door, it's like entering a sports ground. There are seven video recorders in front of you, some of which are broadcasting sports events live. This gymnasium-related style reinforces the theme of the gymnasium. The open main hall gives people the feeling of a gymnasium. The ground is covered with a blanket like a basketball court, tiles on the exterior wall, wooden seats, clocks and watches, and protective nets. All these designs are aimed at creating the overall impression that high technology matches extraordinary sports performance.
? Nike city? It provides consumers with a more personalized and interactive experience. Its mode of operation goes beyond selling products in the general sense, and it is more like a place for fitness, motivation and promotion of people's success. Being in such an environment can bring countless surprises to your eyes, ears and fingertips. It gives people knowledge of health and sports history, and inspires people with inspiring words and stories about human achievements. These exchanges of senses, rationality and emotion overlap and closely combine with each other, resulting in a very touching effect. No wonder people are right? Nike city? I have a soft spot for it, and I am attached to it, because Nike has turned its store into an entrance for people to experience and a tourist attraction.
Experience marketing success story 5: 85? experiential marketing
With wealth? Cultural coffee? Compared with Starbucks' overall dark green European style design, it has entered 85? C, the aroma of cake and coffee, the tone of the whole environment is simple and neat. The photo and resume of the chef are hung on the wall, and the light music of young singers in Taiwan Province Province is around my ears. The floor-to-ceiling glass facing the street adds a bit of bright brightness to the whole shop. Let customers enjoy food in the bright open space. This is a shop that satisfies your vision, hearing, smell and taste in all directions. Perhaps it is these atmospheres that make people feel close, peaceful and casual. Compared with Starbucks' occasional petty bourgeoisie enjoyment, it is more like a life attitude: ordinary, simple and energetic.
85? C business hours are all night, which provides convenience for consumers who get off work late at night, KTV, PUB and emergencies. Even in the middle of the night, many young people will drink coffee with paper cups, so that customers can still feel the warmth of the night. 85? C's bread will be destroyed at 4 am to ensure the quality. Even if you have to go out at 5 o'clock in the morning, you can still eat hot, fresh and delicious bread. Really close to the people, facilitate the people and benefit the people.
Experience Marketing Success Case 6: Xilaijian Experience Marketing
Xilaijian introduced this model as early as 200 1 when it came to China for development. Xilaijian experienced the products such as warm physiotherapy instrument provided by Xilaijian by letting customers observe, try and try it out. Xilaijian allows customers to actually perceive the health care quality and performance of Xilaijian products many times, thus prompting customers to recognize, like and buy.
What is the embodiment of Xilaijian experiential marketing? People-oriented? Our sales concept, Xilaijian takes consumers' free choice as the premise. As a wholly foreign-owned enterprise invested and established by Korean Xilaijian Medical Equipment Co., Ltd. in China, Xilaijian began to set up a company and factory in China in 200 1 year. At the same time, Xilaijian has adopted a brand-new business model of free experience and developed rapidly in China. Now Xilaijian has become a flag enterprise in the field of household medical devices in China.