2 1 The first two decades of the 20th century are a critical period for the rapid development of electronic information engineering, and information technology has become the fastest-growing category in various scientific and technological fields. The development degree of electronic information engineering technology has become an important embodiment of a country's economic strength, and it is also the key to a country's comprehensive national strength. With the continuous improvement of people's quality of life, electronic information technology has been applied to all aspects of people's lives. However, there are many problems in the application of electronic information engineering at present. In order to speed up the development of electronic information engineering technology, we must put forward practical measures to solve these problems. This paper analyzes the application status of electronic information engineering, and puts forward the future development direction.

1 the concept and development of electronic information engineering

Electronic information engineering is a major integrating modern electronic technology, information technology and communication technology. The basic meaning of electronic information engineering is the discipline of controlling and processing electronic information by using advanced technologies such as computers. The information content of its research is mainly the design, development and integration of electronic equipment and information system. With the development of the times, the content of electronic information engineering is more extensive. Telephone signal processing, mobile phone sound, image transmission, network data transmission and information data transmission all need to be related to the modern technology of electronic information engineering. Modern electronic technology is an engineering form to realize effective information control and various related processing. The information of electronic information engineering control includes information technology applied to various devices. Modern electronic information engineering technology has realized efficient processing and effective control of all kinds of information, becoming more and more intelligent and miniaturized. At the same time, electronic information engineering technology includes information technology and information platform technology applied to various devices. Such as numerical control technology, e-commerce, e-government platform, etc. After the introduction of electronic information engineering technology into China, after 30 years of development and improvement, the technical coverage is more extensive, and in practical application, there has been a technical development trend of cross-integration with other advanced modern technologies such as electromechanical equipment, information platform and medical equipment. Electronic information engineering technology has broken and surpassed the industry boundaries and formed a new industrial chain and technical core, so we must better study the development trend of electronic information engineering technology and create a better environment and new industries suitable for the development of electronic information engineering technology.

2 problems in the development of electronic information engineering industry

2. 1 Lack of information talents In the process of market economy development, the competition among enterprises is mainly the competition of talents. As a labor-intensive industry, the electronic information engineering industry needs a large number of talents, but at present, many enterprises in the electronic information industry do not have enough talent resources. There are many reasons for this phenomenon, two of which are the most important. First, China's current electronic information enterprises are relatively small in scale, and it is difficult for talents to realize their own value, and talents flow to relatively large-scale state-owned enterprises or foreign-funded enterprises. Secondly, our country pays little attention to information talents, and the training of information talents started late, which makes it difficult for information talents to meet the rapid development of electronic information industry in a short time.

2.2 Bad industrial development environment According to the domestic survey on the development environment of electronic information industry, among 76 environmental factors, 40% are dissatisfied with enterprises, less than 10% are very satisfied with enterprises, and about 50% are generally evaluated by enterprises. These survey data show that the development environment of China's electronic information industry needs to be further improved. Providing a good development environment for enterprises is also an important work in the development of market economy. At present, the disadvantages of the development environment of China's electronic information industry include: the phenomenon of counterfeit and shoddy electronic information products is very serious, especially in software; In order to get more economic benefits, some enterprises compete viciously with their peers, which leads to a very chaotic market environment. All these will cause China's electronic information industry to lag behind foreign electronic information industry.

2.3 Poor independent innovation ability Innovation is an important aspect for an enterprise to gain competitiveness in the fierce market competition environment, and it is also the basic driving force for the enterprise to keep moving forward. The electronic information industry needs continuous innovation to realize its own development, but at present, electronic information enterprises lack the consciousness of independent innovation, and all kinds of components and key technologies needed by enterprises still rely on foreign countries. There are few enterprises with independent intellectual property rights, especially the lack of core technology property rights, and the ratio of scientific research theoretical achievements to actual production is low. Industry-University-Research integration technology has not really been established in most enterprises.

2.4 The information industry structure needs to be optimized. Although China's electronic information industry is developing rapidly at present, low-end consumer electronic products still occupy the main position in the export structure of electronic information products in China, while foreign enterprises have occupied a part of China's consumer market in terms of high technology. Although China's electronic information enterprises are in the forefront of the world in scale, it is difficult for any enterprise to compete with the world's top electronic information enterprises because of the lack of independent intellectual property rights and innovation ability. The main reason for this phenomenon is that the structure of China's electronic information industry needs to be further optimized, which is also the basic way for China's electronic information industry to gain world recognition.

3 electronic information engineering development approach

3. 1 Increase investment and promote information construction In order to promote the better and faster development of China's electronic information industry, all sectors of society must strengthen their support for electronic information engineering projects, continuously increase investment, broaden investment and financing channels, and establish an electronic information engineering development fund to escort the development of electronic information industry. As a government, we should actively guide the development of Internet, film promotion, software development and other industries, promote the development of innovative technologies with independent intellectual property rights, and do a good job in the transformation of scientific research theories and technologies.

3.2 The information industry attaches importance to the cultivation of talents, which is the main force of enterprise competition. Especially as an electronic information industry, talents are the basic force for its own development. Enterprises must attach importance to the cultivation and development of talents, and the government should invest more funds to cultivate high-quality talents to meet the current development needs of enterprises and further promote the sustainable development of China's electronic information industry. In addition to improving the professional ability of talents, enterprises should also be able to attract more talents and provide a good development environment and growth space for talents. With the support of talents, enterprises can keep pioneering and innovating, and talents can realize their own value in the development of enterprises. As an institution of higher learning, we should also pay attention to the cultivation of talents and provide high-skilled talents for enterprises.

3.3 Promote product and service innovation and cultivate the growth point of electronic information economy. As an electronic information enterprise, it should have the awareness of intellectual property protection, be able to innovate independently according to the changes of market demand, and cultivate new economic growth points of the electronic information industry. In order to promote the rapid development of modern technology in electronic information industry, it is necessary to promote the innovation of enterprise products and services, especially in the current situation of technological impact of foreign enterprises and increasingly fierce domestic competition, innovation is the way for enterprises to survive. In addition, electronic information enterprises should also strengthen cooperation between technology and equipment enterprises, establish a scientific and technological innovation system, enhance core technology development capabilities, realize technological innovation and product innovation, and enhance international competitiveness.

3.4 Actively promote the information network platform and cultivate the information industry market. Countries should vigorously promote the development of the Internet and mobile networks, and constantly cultivate the electronic information industry market. Only by promoting network communication and expansion can people's work, study and life become more and more convenient and the cost become lower and lower. Among them, e-commerce business opportunities and various applications are constantly emerging, such as QQ, Taobao and WeChat. At the same time, standardize the information network, crack down on cyber crimes and various illegal acts, establish a network credit system, promote the establishment of network moral literacy, and educate minors and students to improve their literacy. This will not only enable them to have a deeper understanding of the application network and enjoy scientific and technological achievements, but also actively cultivate innovative thinking and creativity with information and network as tools.

4 conclusion

This paper mainly analyzes the problems existing in the application of electronic information industry in China at present, and puts forward the corresponding development ways, hoping to help the electronic information industry seize the opportunity and realize rapid development in the current market environment. As an electronic information enterprise, we should adhere to the principle of Scientific Outlook on Development, constantly upgrade and optimize the products we produce, and make the enterprise develop steadily under the severe economic crisis. Electronic information products have penetrated into our lives and constantly changed our lives, providing us with an intelligent and wireless living environment. The development of electronic information engineering technology has also brought great opportunities to traditional production enterprises. With the gradual maturity of electronic information engineering technology, it will inevitably bring opportunities to China's electronic information industry.