In this internship, we visited Jilin Tianchenglong Advertising Co., Ltd. and the Advertising Department of Jilin University, and completed the market survey of jiaozi Zongzi audience and merchants in the primary market in Jilin Province.
Jilin Tianchenglong Advertising Co., Ltd. is a comprehensive advertising company and a national first-class advertising company. The meticulous and comprehensive visit and study of their company, as well as the on-site answering guidance of Mr. Wang, the company's operation director, made me feel a strong corporate culture atmosphere, standardized operating procedures, advanced technical means in the field of communication, and the company's comprehensive humanistic care.
Our face-to-face question and answer with Mr. Wang made me feel my lack of knowledge and narrow knowledge. Q&A also made me feel the personality charm of Teacher Wang as a senior advertiser. I don't think advertising is an easy industry. In fact, advertisers are lonely and forgotten. In the experimental video for Harvard college students, we can find that 75% of our advertisements are actually ignored, so how to use skills to attract people's attention to advertisements is something that advertisers must pay attention to. Advertising has the basic elements of 1. Composed of fine arts, with a certain level. 2. The copy is catchy, concise and useful, and to the point. 3. Must be able to express, and at the right time. Advertising should be the best marketer. Advertising is definitely not an art, it is a business, just presented in a more artistic way. And this also includes: have a strategy; Have architecture: have style. And this is also the most exciting place for advertisers. A style like Nike is quite strong and attractive; At present, the style of mobile advertising can only be described as simple sales information. So when advertising, we are not explaining the characteristics of its products, but making a strategy to give it a systematic style, that is, the feeling of the brand in life. 1. The most important thing is to get attention. Otherwise, 75% of the advertisements will be ignored. Moreover, this is the original meaning of advertising. 2. Invite the audience to enter the advertising world. Nowadays, with the development of multimedia and network, more methods are needed. 3. There must be structural content, otherwise it cannot be established.
Advertising, it brings more than you think. Advertising is not independent of the edge of creativity, it is an important marketing partner of customers. Advertising is purposeful, the information should be attractive and the content should be credible. 1. Consumer: Solve the consumer problem 2. Product itself: what consumers remember is the consumption experience, the advantages and disadvantages of using it, and whether it has changed a certain part of life. 3. Competitor: Similar competition in the market. It is necessary to communicate with consumers and investigate more to understand the market situation. Advertising is a problem industry, which should be solved by establishing popularity, personality, price and access. People are the most important factor in advertising. Analyze the problems and reasons, respond to the questions and make an advertisement. Who do you want to convince in the advertisement (target consumers), what benefits the product will bring to you, and give it style. The most difficult thing in advertising is to give it style.
How to present goods with emotion is very important, and emotion comes from how to find places related to consumers. In the advertisement of KGI Bank, we saw a different performance. Advertising in Thailand is professional and creative. Asian advertising has the greatest potential in Singapore and Thailand. It is childish, humorous and has no taboos. In contrast, Chinese mainland's advertisements are subject to many restrictions, and there are too many concerns and scruples. We should not use the present concept to limit the future development of advertising. Advertising is a reflection of life, and many impossible phenomena are ingenious and creative in retrospect. A good idea can stimulate people's enthusiasm and humor for the environment, and the advertisement brought by a product is absolutely beyond your imagination. It is very important to emphasize the effect of public service advertising abroad, and it is important to let more people spend money to support this public welfare undertaking. So some people say that he doesn't want to do public service advertisements in the mainland because there are too many moral constraints. If he shows creativity, or can't achieve real substantial advertising benefits, it is a waste of taxpayers' money for public service advertising. The most basic thing in advertising is to know what its purpose is, not to make your company famous. This is the last step. More importantly, sell the goods. To be a professional advertiser, you should look for this thing.
As a young discipline, advertising major was established late. Jilin University is one of the schools that established advertising major earlier, which can represent the advanced level of advertising teaching in China. Their advertising department is relatively complete. We have always had the same training goal.
They attach importance to the cultivation of literary literacy in the curriculum. I think this is very important. This is the basis for planning copywriting in the future, and we are very short of it.
They have a relatively complete teaching and research room with complete equipment, and their classmates have won many awards in domestic and international competitions, which is also an affirmation of their teaching level. This visit and study let me see the gap and the direction of my efforts. At the same time, through the explanation of the director of the advertising department of Jida University, I learned the latest situation and prospect of advertising specialty.
I have long known that market research is a very hard and difficult job. At the same time, I always think that doing market research is the biggest exercise for a person and the job that can improve one's ability. I am very excited. We learned about part of the internship during the market research. We are in groups of three, and each group is responsible for a shopping mall. The investigation of the shopping mall was more difficult than expected at first. But overall, it is not as difficult as imagined. During the investigation, I also met several uncooperative customers, and I replied to them with a smile and goodbye. This market survey has taught me a lot, how to treat people and how to grasp the psychology of the audience. At the same time, I also realized that it is not easy to do every job well. No industry can do it without hard work.
Knowing that the internship has been completed, my feeling is that the internship is necessary and meaningful, and there are too few internships. I summed up the experience of this internship and sorted out this internship report.