In our daily life, more and more people will use the report, and the technical terms involved in the report should be explained clearly. You get dizzy when you hear writing a report? The following is the opening report of the business model innovation research paper I compiled for you. Welcome everyone to refer to it, I hope it will help you.

First, the purpose and significance of the topic

1. Objective: This paper will analyze the definition, characteristics, types, importance and changing track of business model through the research on business model innovation, and discuss how China enterprises should innovate business model to meet the needs of current market development and realize the sustainable development of enterprises in combination with the current economic environment of financial crisis.

2. Importance:

2. 1 practical significance:

Business model has become a term among entrepreneurs, venture capitalists, entrepreneurs and scholars. Almost everyone is convinced that with a good business model, success is half guaranteed. The process of finding a business model is an innovative process. How to reduce the uncertain factors of innovation and take the right road of business model innovation will be the realistic problem to be answered in this paper, and it is also the significance of this paper. Especially in the current economic situation, the research on business model innovation will have greater practical value.

2.2 Necessity:

A good business model is the foundation of an enterprise's survival, but it cannot guarantee that the enterprise will always be profitable. With the development of the times and the change of the market, the innovation of business model is the inevitable choice for the development of enterprises. Nowadays, the financial tsunami has swept the world, and many well-known large international enterprises have closed down or are on the verge of bankruptcy. As a part of the global market, China has also been greatly affected by the financial crisis. A large number of enterprises began to lay off employees and merge, and many small and medium-sized enterprises closed down. Faced with the crisis, mature large enterprises began to reform and innovate the original business model to adapt to the current situation and stabilize their existing market share and position. Small and medium-sized enterprises or start-ups are also eager to find a new business model to survive, hoping to occupy market share and achieve leap-forward development through the baptism and test of this market. Therefore, the research results of business model innovation will become the necessary theoretical basis for enterprise reform.

2.3 Theoretical significance:

Business model is a relatively new term. Although it first appeared in 1950s, it was not widely used and spread until 1990s. Its theoretical analysis framework has not yet been established, and the research on business model is still in the initial stage of exploration. At the same time, scholars at home and abroad have not yet reached a unified conclusion and a relatively mature theoretical research system on how to innovate business models. On the basis of previous studies, this paper will make a detailed theoretical study on the definition of business model and the innovation path of business model, and find some basic theoretical basis for the innovation of business model of enterprises for scholars to study and textual research.

Second, the analysis of research status at home and abroad

The term "business model" became widely known in the 1990s. In the existing literature, many scholars have also studied the meaning, structural system, theoretical explanation and innovation mechanism of business model. However, due to the different perspectives of researchers, there is a lack of unified understanding of the basic concepts, structural systems and theoretical categories of business models, and its theoretical analysis framework has not yet been established. On the whole, the study of business model is still in the initial stage of exploration.

Many scholars and articles focus on: What is the business model? How do enterprises choose the business model that suits them? How to innovate business models, how to reform their own business models with the development of the times, and how to create new models for new enterprises to avoid fierce competition, there is still no set of theoretical system and few research results.

Many scholars have discussed the business models of specific fields, industries and typical enterprises, and achieved many theoretical results, which provided a basis and reference for the construction and innovation of business models of enterprises. However, there is still a lack of systematic research and generalization on the essence of business model and the theoretical basis of business model innovation, which inevitably makes the current research limited to the local and superficial.

Third, the main content of the study

1. The meaning and characteristics of a business model are to explain what is a business model or what is a business model. It reveals the core meaning of business model. When business owners understand this, they will know whether their current business model is good or bad, backward or advanced, and whether they need innovation.

2. By comparing the typical business models of different times and the business models of different enterprises in the same time and their respective effects, the development track, diversity and unrepeatability of business models are analyzed. There is no right or wrong business model. We need to fully consider the external environment and internal resources of enterprises, use innovative thinking, and timely build a business model for enterprise development, instead of copying the business models of other enterprises.

3. The research on the path of business model innovation will further explain the methods and paths of business model innovation and the basic theoretical basis that should be followed. Through the analysis of several business model paths, it provides theoretical basis and practical reference for enterprise business model innovation.

4. Innovation is risky, especially the innovation of business model, which has great uncertainty and has a vital relationship with the development of enterprises. I will analyze the uncertain factors that may be encountered in the process of business model innovation, and how to avoid these risks and minimize the failure rate of business model innovation.

Four, the main references:

[1] Chen Sumei's research on business model innovation, Cooperative Economy and Technology, July 2008, pp. 6-7.

[2] Wei Wei, what is the business model, Chuangfu Zhi 73-83 pages.

[3] Liu Yanqiao, business model innovation path analysis enterprise vitality 2008+00.

[4] Zhang Hong Telecom Business Model Innovation Research Business Times (formerly known as "Business Economic Research") 24, 2008, 99- 100.

[5] Han Qingxiang Marketing Winning Business Model Sales and Marketing/Marketing Edition 2008 No.65438 +00/ No.20-24 Page.

[6] Wang Guangli's thoughts on the business model of Shandong textile economy, No.5, 2008, 60-6 1.

[7] Lu Peikang's model innovation is the basis of marketing strategy. Sales and Marketing/Marketing Edition 6 pages

[8] Wang Ran and China will lead the global business model Economic Management Abstracts, No.65438, 2008 +08, 40 pages.

[9] Yang Jiayun. Strategic innovation of small enterprises based on business model. Dynamic business strategy. No.9, 2008/06-07.

[10] Kunyang video business needs innovative business model. See 20088/ China Telecom 1 1 page.

[1 1] Fu Xinghua's new media industry presents three business models. China New Communication 52-53

[12] Comparative analysis of China market business models of large domestic and foreign retail enterprises in Wang Xuhui on pages 25-30.

[13] Qian Zhixin Business Model Innovation Core Strategic Management Forum-Jiangsu Science and Technology Information 30-33 pages

[14] Yang analyzes the basic business marketing model of mobile advertising, Contemporary Economy, No.6, 2008, pp.64-65.

[15] Wang Lian, business model is the primary productive force, Jinan University Press, 2005.

[16] Wang, Li Ganwen, Research on Business Model from the Perspective of Entrepreneurship, Foreign Economy and Management,No. 1 1, 2005.

[17] Weng Junyi. Business model innovation [M]. Beijing: Economic Management Press. 2004.

[18] Research on Business Model Innovation of Yang Xun Telecom Operators: An Analytical Framework Journal of Xi University of Posts and Telecommunications, March 2008, Vol. 13, No.2, pp. 2-4.

[19] Chen Jian walks out of the road of independent innovation with innovative business model-Netac's patent operation model Shenzhen Stock Exchange August 26-30, 2008

[20] Wu Jun, Chen Jing telecom value-added business model innovation research "productivity research" n0.20.2005438+004- 106.

[2 1] Tian Suning is committed to the innovation of China's technology and business model. Interpretation in the First 30 Years and Prediction in the Last 30 Years, page 63.