With the proportion of Internet users using mobile phones far exceeding the traditional Internet, the mobile Internet is becoming the most important emerging market. Clement. Si Tong believes that the future marketing does not need too many channels, as long as your products can enter the seller's mobile phone, it is the best marketing! With the continuous improvement of laws and policies supporting the innovation and development of e-commerce and the establishment of a sound national standard system for e-commerce, agricultural machinery e-commerce will usher in new development opportunities.
In recent years, China's agricultural machinery circulation and sales output value maintained a growth of about 20%, showing a steady development trend, which provided a strong support for the healthy development of agricultural machinery market. Compared with the traditional agricultural machinery circulation mode, e-commerce faces many rare development opportunities and is expected to become the future development direction of agricultural machinery circulation enterprises.
E-commerce has increased trading opportunities, reduced trading costs, improved trading efficiency, changed the traditional business model, and started to attract the attention of circulation enterprises.
As a new trading mode, e-commerce has brought production enterprises, circulation enterprises, consumers and the government into a new world of network economy and digital existence, and will also bring new opportunities to the agricultural machinery industry.
It is understood that with the continuous improvement of agricultural machinery circulation network and infrastructure, the coverage rate of agricultural machinery sales and after-sales service outlets in rural towns and villages will increase to over 90%. At the same time, with the country accelerating the improvement of laws and policies supporting the innovation and development of e-commerce and establishing and improving the national standard system of e-commerce, agricultural machinery e-commerce will usher in new development opportunities.
Compared with the traditional agricultural machinery circulation mode, agricultural machinery e-commerce faces many rare development opportunities and is expected to become the future development direction of agricultural machinery circulation enterprises. Promoting the smooth development of e-commerce requires the joint efforts of policy support, resource optimization and service follow-up.
First, the main line of market and policy support.
With the increase of knowledge-based and operational users of agricultural machinery, there is a strong demand for agricultural machinery e-commerce. Judging from the current development of e-commerce in circulation enterprises, the central and local governments need to give certain policy and investment support, and give priority to the development of leading and backbone enterprises in agricultural machinery circulation industry and brand agricultural machinery circulation enterprises with strength and service in place. Develop e-commerce, reduce circulation costs, and improve the convenience of users to purchase machines. Guided by the industrial development trend and market demand, we will guide the investment of social capital, technology and talents.
At the same time, special policies should be formulated to reduce the filing procedures of agricultural machinery circulation e-commerce, distinguish the differences between physical dealers and e-commerce in business qualifications, scope, scale, business and storage space, define the threshold of e-commerce and give corresponding preferential treatment.
Second, optimize resources and enhance capabilities.
Formulate a scientific overall long-term development plan and short-term implementation objectives, continuously optimize e-commerce resources, enhance operational capabilities and enhance business competitiveness. Through merger and reorganization, we will continuously enhance the strength and scale of enterprises, implement information and network management of agricultural machinery circulation, and promote the innovative development of agricultural machinery circulation with information.
To carry out e-commerce, circulation enterprises should increase investment in basic operation and infrastructure, build an electronic information management platform, explore the development mode of combining agricultural machinery supermarkets and cross-regional operation with e-commerce, establish and improve the operation functions of whole machine sales, spare parts supply, after-sales service, information feedback, technical training and customer management, and build an operation system with standardized transactions, perfect functions and advanced facilities. According to the market demand, we will constantly innovate modern circulation modes such as chain, agency and distribution. Clarify the relationship between offline and online, implement differentiated development strategies and achieve different development goals.
Third, strengthen service and promote sales.
Strengthen the construction of marketing service network, build a brand of agricultural machinery circulation e-commerce service, build an agile and efficient agricultural machinery service system, and form a service network with reasonable layout and full service. Establish and improve the comprehensive service network information support system before, during and after sale.
Integrate and optimize social service resources, realize seamless connection between product sales and service areas, and implement agile dynamic management. Efforts should be made to improve its own service management and rapid response mechanism, constantly upgrade service methods, enhance service capabilities, strengthen the construction of service parts, improve the timeliness and accuracy of agricultural machinery sales and parts supply, and meet the service needs of users.
Fourth, strengthen the construction of talent team.
Learn from the advanced experience of e-commerce innovation and development at home and abroad, accelerate the construction of an employment environment that supports, encourages and protects innovation, and actively create a strong atmosphere of respect for labor, knowledge, talents and creativity.
Adopt the training methods of combining professional training with exchange training, theoretical discussion with practical operation, and strengthen the all-round training of personnel; Actively introduce overseas leading talents, top-notch talents and talents in short supply, create a highland for innovative and entrepreneurial talents, and especially strengthen the training and introduction of senior talents engaged in e-commerce. Cultivate a large number of compound talents who not only have information technology knowledge and rich marketing practice experience, but also have pioneering and innovative spirit and can grasp the development trend, so as to promote the efficient development of e-commerce.