"The media economy is a reputation economy and an influence economy. The economic benefits of news media are increasing with its credibility. Only when the news media has credibility can it be authoritative and have greater influence on the public, then its advertising added value will be higher. Therefore, to be bigger and stronger, the city evening news must effectively improve its credibility. With credibility, it will have influence. " Xu Xiangming said.

In improving the credibility, Yangzhou Evening News not only pays attention to eliminating false reports and strengthening the professional ethics construction of editors, but also attaches great importance to event marketing, that is, spreading the brand by holding various public welfare activities and social activities. Over the years, Xu Xiangming personally grasped the event planning. From aerial photography, the annual daming temple bell-ringing blind date, to the weekly community and evening newspaper baby selection, the activities of Yangzhou Evening News have never stopped.

For example, on New Year's Day every year, Yangzhou Evening News will cooperate with performance companies to launch a New Year concert, and the hosting of the Evening News will gradually turn to the hosting of the municipal party committee and the Yangzhou Evening News. In addition, they also cooperate with the relevant departments of the city to hold various development forums, economic forums and cultural forums from time to time. Using the influence of the Evening News, they invite famous economists and cultural scholars from all over the country to Yangzhou to analyze its economic potential, tap its profound cultural connotation and make suggestions for the development of the city. ...

This series of sustained and massive activities has made important contributions to the establishment of the new mainstream media image of Yangzhou Evening News, and has also made Yangzhou Evening News more deeply rooted in the hearts of the people.