Due to the lack of professionalism of business administration graduates, in the talent market, inexperienced or inexperienced graduates applying for general traditional management positions will be strongly impacted by graduates with technical background and certain management experience from other majors. The following is my business administration graduation thesis recommended for your reference.

1. Research direction of business administration discipline

First, the research direction of business administration.

The author has made a careful study of the Catalogue of Disciplines and Specialties for Awarding Doctoral and Master's Degrees and Training Postgraduates published by the Ministry of Education, the Catalogue of Undergraduate Majors in Ordinary Colleges and Universities and the Catalogue of Degree Awarding and Postgraduate Entrance Examination published by the fourth edition, and has also made a study of business administration disciplines in well-known universities in China. The conclusions are as follows:

1. Comparison specification. On the whole, the discipline of business administration in colleges and universities in China has formed a relatively systematic scale and school-running level. Although some colleges and universities have merged different types of management disciplines such as business administration, management science and engineering, and enterprise management into management schools, in terms of business administration, all scholars can start from the actual work, pay attention to enterprise management, corporate governance, industrial organization, corporate social responsibility and many other aspects, keep up with the trend of international globalization and integration, and have an international perspective. In view of the problems existing in China's industrial and commercial enterprises, some positive countermeasures are put forward.

2. The characteristics are obvious. Due to the role of universities in serving the local economy and the "DNA" characteristics of universities and research institutions, the research directions of business schools in different regions have their own characteristics. Taking China Renmin University as an example, the research direction of business administration closely revolves around various functions of enterprise management, such as Professor Lu Jingsheng's Corporate Governance; Professor Hua Song's logistics and supply chain management; Quality management of associate professor xu. The research direction of NTU's business administration focuses on enterprise strategy, such as strategic management in Cheng Zhiming; Liu Haijian's strategic management and organization theory; Liu Chunlin's strategic management and innovative management. Although colleges and universities have their own strengths in the study of business administration, they complement each other and improve each other, showing the academic wind of the jungle of business administration.

3. Form a "cluster effect". The cluster mentioned here goes beyond the general industrial category, and refers to the * * * same body in which business management research is integrated and interrelated. For example, the business administration discipline of Shandong University is clustered. School of Management of Shandong University is divided into three departments: business administration, management science and engineering, and information management. Business administration is represented by the strategic management and corporate governance of Xu Xiangyi and Yang Huixin. Management science and engineering are represented by Ding's Project Management and Liu Gang's Production and Operation Management. Information management is represented by Qi Guijie's Information System and Zhao Bingxin's Information Management. Although we learn management from different disciplines, we can learn from each other, support each other, promote each other and improve each other. Business administration can provide an overall framework, while management science and engineering are unique in system and scientific method, while information management plays an unexpected role in the integration of enterprise resource elements from the perspective of informationization.

Second, suggestions on the research direction of business administration

Business administration is a subject with a wide range of basic theories and methods. Individuals can choose their own professional research direction according to their hobbies, and gradually expand from point to surface. This paper holds that it can be carried out from four aspects: the major of business administration itself, the allocation elements of business administration resources, the functions of business administration and the frontier of business administration theory research.

1. From the perspective of business administration, we should pay more attention to these two disciplines. His main research interests are business administration, marketing, accounting, financial management, auditing, asset evaluation, property management and cultural industry management. Among them, business management includes business management, business plan management, franchise management, commodity science, chain management and so on. When studying the direction of business administration, we should not only clarify the relationship between different disciplines and professional levels of business administration, but also grasp the classification and composition of business administration disciplines as a whole, so as to be targeted in the specific research process.

2. According to the resource elements of enterprise management. Throughout the study of management by scholars at home and abroad, it is inseparable from the elaboration of the functions, objectives and elements of management. Henri fayol, the father of management process, believes that management activities refer to organization, command, coordination and control. Zhou sanduo, a famous scholar in China, believes that management is a process of effectively planning, organizing, leading and controlling the resources owned by an organization in a specific environment to achieve the established organizational goals. Business administration belongs to management science and can be studied from the aspects of the allocation and use of organizational resources. This paper holds that it should include human resource management, financial management, technical resource management, market and customer management, policy and * * * resource management, information resource management and so on.

3. According to the business management function or business function. From the perspective of enterprise management function or business function, its research direction should focus on planning management, production management, procurement management, warehousing management, sales management, financial management, project management, human resource management, information management and so on. In addition, there are also overlapping and marginal fields among the research directions, such as competitive strategy, supply chain management, management decision-making model and its application. Should also belong to this category.

4. From the research frontier and future development direction of business administration theory. At present, more and more scholars and experts begin to study corporate culture and other "software" in depth. For example, Michael Porter's exposition of competitive strategy; Michael hammer and james Ciampi's research on the theory of enterprise reengineering: william ouchi's contribution to the theory of cultural management lies in that he first put forward "enterprise culture" and emphasized people-oriented; Peter Shengji put forward the "learning organization" in the Fifth Discipline, and constantly innovated. The research frontier of business administration theory keeps pace with the times. At present, its main research directions mainly focus on learning organization, enterprise culture, enterprise technological innovation and management, enterprise intellectual property management, value evaluation, enterprise process management, innovation and entrepreneurship management, enterprise leadership and so on. Even in the same research direction, such as enterprise leadership, the research content of enterprises in different periods, regions and stages of development will change greatly, and the emphasis will be different, but as long as it has a certain impact on the research or service objects, its research is worthy of recognition.

Second, the application of business administration in township management

First, the application of business administration in township management

The application scope of business administration is very wide, because business administration has many aspects of knowledge and professional management methods such as economy, management and law. It can be used in township administration to achieve management effect.

1, production management

The application of production management in township enterprises can refer to the establishment, management and control of the production system of subordinate enterprises and the management of daily work. It mainly includes production organization, production planning and production control. Production organization refers to the preparatory work before production input when township enterprises start to build factories, such as site selection, factory setting, process flow setting, etc. Production control refers to the control of production schedule, product sales and product inventory in the production process. Township * * * can use the method of production management to manage township enterprises, so that enterprises can be effectively and reasonably built, implemented and managed.

2. Financial management

The financial problem of villages and towns has always been the core problem, especially the financial shortage that has been appearing in recent years has been plaguing most villages and towns. Therefore, it is very necessary to introduce financial management into enterprise management for township administration. Financial management refers to the management of cash receipts and payments, asset allocation, investment, fund-raising and profit distribution under the premise of setting the overall goal. Through scientific and effective financial management, township finance can be uniformly managed and reasonably distributed, and the shortage of township finance can be solved as much as possible through effective management.

3. R&D management

Township enterprises can no longer rely solely on agriculture as the main economic source, but should follow the footsteps of the times and invest in innovation. Therefore, township enterprises should use enterprise management knowledge for R&D management. Providing a training platform for subordinate enterprises and farmers is to let them accept new knowledge. Encourage them to innovate, provide them with technical guidance, bonus encouragement, financial help and so on to encourage research and development. Township * * * needs to do a good job in performance management, cost management and knowledge management in the process of R&D management.

4, materials and facilities management

Material management refers to the management of materials that need to be purchased, materials that are being used and materials that are reserved in township administrative work. In the process of material management, we should do a good job in material budget, material procurement and material control. Facility management refers to the management of facilities established in township administration to meet people's living needs and improve people's quality of life. In facilities management, facilities planning and maintenance should be included. There are many management methods and contents in business administration, which will gradually penetrate into the management process of township enterprises. Township administrative work will also become more and more formal, management methods more and more appropriate and management efficiency higher and higher because of the introduction of business management methods and concepts. Therefore, it is very necessary to introduce the concept and method of business administration into township administration.

Two. Concluding remarks

The rapid development of rural economy inevitably needs corresponding management methods and modes, and township * * * is the unit that directly manages rural work, which puts great demands on the administrative work of township * * *. Using the ideas and methods of industrial and commercial management is the only way for township administrative work, starting with production management, financial management, research and development management and material facilities management, and gradually infiltrating. The application of industrial and commercial management in township administration will inevitably bring more successful management methods to townships and make rural economy develop faster.