Among the four platforms, ebay has the longest contact time, so it is natural to start with ebay. Previous articles have said more than once that ebay is the originator of global e-commerce, and there are still a large number of hardcore sellers who have been active for more than ten years. Of course, the corresponding buyers can also be called hardcore, so if you draw eBay buyers, most of them should be middle-aged people after 70 and 80, with stable income and more rational consumption. The reaction to the purchase behavior is that price is not the only factor, and the products with high customer unit price also have great market space, but they are generally purchased on demand and will not be impulsive. The proportion of purchasing multiple products at a time is relatively low, but it will form user stickiness and often have repeat customers. This buyer feature is also obvious in my eBay store. No product is particularly outstanding. Even if a single link is hundreds of orders, they are all products that sell well, but the proportion of links that can issue orders is high. Therefore, no matter for the platform of eBay or myself, every buyer who has spent money is actually a valuable asset. Unfortunately, with the growing gap between ebay and Amazon, ebay has frequently made tricks to catch up, especially after Orange United monopolized logistics, the product price has no advantage. Rich buyers can't compete with Amazon, and buyers without money are constantly being taken away by AliExpress and wish. A thinner camel may gradually have only bones and no meat. . . .
Amazon has completely upstaged ebay now, and I have great expectations for Amazon myself. Amazon really started selling goods in April this year. Compared with more than 1000 SKUs in Yi Bei, Amazon only has more than 100 connections, and the traffic of FBM is poor, so there are not many orders. The main reason for my confidence is the high conversion rate. Although there are not many orders, the feeling that Amazon buyers give me is one word: good. . . . Being Amazon has a feeling of opening an unmanned supermarket. You just need to load the goods yourself, make clear the pictures and descriptions of the goods, and leave the rest alone. Buyers take a fancy to it, there is no price, there is basically no after-sales, and they often buy a lot. The more luxurious the buyer is, the more lofty it is, and it is really fragrant to get the praise from the buyer. Of course, if the product is not good, bad reviews are absolutely indispensable. The evaluation of Amazon's traffic distribution mechanism accounts for a huge proportion. It is not the price but the pit that determines the buyer's purchase behavior, so it is not difficult to understand why so many Amazon sellers like to brush their bills regardless of cost. Due to the local tyrant behavior of Amazon buyers, the price of Amazon stores with the same products is generally higher than that of other platforms, and because Amazon is not restricted, it can choose cheaper logistics, so Amazon's profit is much higher than other platforms. At present, it is still in the loading stage, and there is no special requirement for the order quantity. There is no idea of a price war for the time being. When all future products are available, I can really consider lowering the price appropriately to see if I can attract more local Amazon buyers.
Wish can be said to be a dark horse of cross-border e-commerce. Many articles on the Internet have analyzed that the above buyers are relatively poor and their spending power is relatively low. In fact, there is some truth in this statement, because at the beginning, a large number of sellers experienced the feeling of order explosion by relying on the mode of 1+ 1 (seller 1 USD, freight 1 USD). Maybe it has something to do with my own products. My feeling for the willing buyer is: young. . . . Young people have two characteristics. First, they really don't have much money, just on impulse. They dare to spend money, unlike eBay buyers, so the pattern of 1+ 1 broke out. However, my product captures the second characteristic of young people: they are really impulsive. The biggest feature of orders in wish store is that one person has the highest proportion of multiple orders. The biggest cost of cross-border e-commerce is freight. The profit of one person is different from that of another, so the profit rate of my wish shop is much higher than that of ebay. When it comes to the advantages of willing buyers, we have to say the disadvantages of willing buyers. There are too many buyers in Bai Piao. This is also the habit of wish platform. If the buyer has any problems, the platform will give you a refund unceremoniously, and the seller has no position in the eyes of the platform. According to my understanding of wish platform rules, if I am abroad, basically everything I can buy for daily use on wish can go to Bai Piao. At first, I often argued with the platform, but now I am too lazy to read the reasons for refund after being ignored by the platform many times. . . . It's time to retire. Anyway, as long as you make money as a whole, it is good to use those ghosts.
Finally, it is AliExpress. Although AliExpress has only been in contact for two months, as a cross-border platform with typical Ali genes, few orders can basically be understood by buyers. The rise of AliExpress follows Ali's consistent practice of attracting users at low prices, and AliExpress, as a product of the post-Ali era, relies on Ali, a big tree with deep pockets. The promotion method is simple and rude, that is, the platform sends coupons+allows sellers to discount through various activities, which is quite fast, but the purpose of most users is to be cheap. Therefore, compared with other platforms, the price of AliExpress products in the world is not the lowest, only lower. . . . Therefore, in addition to real buyers, there are often foreign sellers who do small wholesale on AliExpress, and a large number of foreign sellers who do direct shipping regard AliExpress as the first choice. That's why you often see that many products on AliExpress are so low that people collapse, but some people are still doing it. Their real purpose is to wholesale or buy multiple buyers at once. . . .
That's a bit much. Finally, let's summarize the characteristics of buyers of various platforms. Ebay-rich but rational, you can eat your old money after good service. Amazon-local tyrants, good products and good services will have good returns. Wish-poor burn, everyone just does business, makes a lot of money, and tries to avoid people who are not to be taunted. AliExpress-money-oriented businessmen earn hard money, but they are lucky enough to meet several big bosses, and they can still eat a few mouthfuls of meat. . . . .