Nowadays, many people like to open restaurants, catering industry and restaurants. Some people pursue big and complete, while others like small and beautiful. Anyway, the important thing is to make money. Let's take a look at the marketing methods of restaurants.

Restaurant Marketing Methods 1 I. Preface

China's industrious people have gradually formed four major cuisines, namely Cantonese cuisine, Shandong cuisine, Hunan cuisine and Sichuan cuisine, as well as delicious food with local characteristics during the exploration and development of food culture for thousands of years. Beijing roast duck is a famous food in Beijing, and its color is red.

The meat is tender, the taste is mellow, fat but not greasy. Known as "delicious food in the world", it is famous at home and abroad. Duck king Roast Duck is a new type of roast duck developed by modern roast duck masters adhering to the traditional roast duck technology. The roast duck is golden and shiny on the surface, crisp outside and fragrant inside, and tender inside. It tastes particularly delicious and is the best in roast duck.

Nowadays, the development trend of Xuanhua catering industry can be summarized as: rapid development, expanding scale and booming market. However, prosperity also means fierce competition. There are always restaurants that fall down and new ones stand up again, but there are always a few who stand firm in the big waves and continue to grow and develop. As the representative of Beijing New Roast Duck in Xuanhua catering industry, "duck king Roast Duck" should become a famous signboard.

Second, the market/enterprise analysis

The competition in Xuanhua catering market is also fierce. Various hotels and restaurants compete for limited catering resources in Xuanhua, impacting diners' tastes and horizons.

To be successful, the hotel must meet the following conditions:

(1), has its own characteristics.

(2) Total (quality) management.

(3) Sufficient funds for market operation.

(4) Innovation and innovation.

These conditions are indispensable, otherwise it will be a flash in the pan. This is also the reason why many hotels and restaurants opened their doors and soon disappeared.

Oriental duck king Restaurant is a newly-built restaurant based on the original Oriental Food Plaza. After years of publicity and management, Oriental Bath and Oriental Food Garden have gained a certain popularity in Zhangxuan area, especially Xuanhua area. If we can make use of the popularity of "Oriental" in Xuanhua, promote Oriental duck king restaurants, improve the quality of dishes (the expert comments are slightly poor), and strengthen the training and management of personnel, we will certainly become a rising star in Xuanhua's catering industry.

Third, marketing planning.

The purpose of catering service is to satisfy customers. Only when customers are satisfied can the hotel make a profit. Doing a good job of quality service is inseparable from the efforts of employees within the enterprise. The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.

Duck king Restaurant has been in business for two months, and now it is holding a preferential activity of "giving back to consumers' care". Take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity.

1. The purpose of this activity is to enhance the brand influence of "Oriental duck king Restaurant" and enhance its popularity and reputation. Enhance the "Oriental" image and enhance competitiveness. Enhance employees' corporate loyalty and centripetal force. Improve employees' service awareness and work enthusiasm. Further enhance the "Oriental" corporate culture. Increase sales and profits. Lay a good foundation for the next better development.

2. Activity time: July1-June 15, * * * 15 days.

3. Number of participants: all employees and customers in the east have meals.

4. Customer satisfaction, employee satisfaction, management improvement and cultural innovation.

Fourth, the specific scheme planning.

(1) SP scheme

1, "Smile Service"

During the activity, all employees will serve with a smile, be meticulous and patient, let customers come on impulse and return with satisfaction, and enhance the perceived consumption value. The concrete implementation is as follows:

A mobilization meeting will be held before 5 July, and a "service contest" will be held among waiters on 6- 15. A special page will be set up in the lobby to issue "Star of Service of the Day" and give material rewards every day.

2. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give away some dishes with the customer's order, such as two side dishes, at a cost of 100 yuan. Above 200 yuan, add 2 cold dishes. Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

(2) Internal marketing plan

Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness, then to market internal employees, and then to push products and services to the external market. This requires two-way communication between employees and between employees and enterprises, * * * enjoying information and using effective incentives.

1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, internal staff marketing will be fixed.

2. essay contest

Internal staff essay: "My choice-the East" (written by all staff, one for bathing and one for catering. The purpose is to cultivate employees' love for "Oriental" and let everyone work together to create "New Oriental"! )

Requirements:

(1) The theme revolves around what happened in Oriental duck king Restaurant and Oriental Bath, which can be work experience, feelings, messages, etc.

(2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

(3) The deadline is July 13.

Encourage all employees to contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan. 2 second prizes, bonus 100 yuan. Five third prizes, 50 yuan. Focus on the exhibition.

3. Cost-saving competition

Through a series of activities, re-educate internal employees and provide their enthusiasm.

(3) product marketing plan

1, while promoting special catering, promote couples' packages, business packages, family packages, filial piety packages, etc. For example, couples' packages can be launched in 38 yuan, 48 yuan and 58 yuan.

2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food. Cooking methods combined with modern consumption fashion make dishes flavor and nutrition. In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended to launch the kitchen!

Cultural marketing plan

Promote the "Oriental" corporate culture to consumers and enhance the influence of Oriental enterprises in the target consumer groups.

The environmental picture of duck king restaurant, the production flow chart of roast duck, and the spiritual slogan of the hotel (Oriental duck king Restaurant reminds you to pay attention to eating health) are made on the car body, so that customers can treat "eating" as a kind of enjoyment and linger.

Verb (abbreviation of verb) advertising marketing plan

In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, we should make a reasonable market positioning and target customer orientation, and choose the media to place advertisements reasonably, so as not to unilaterally pursue coverage and waste advertisements.

The combination of hard advertising and soft advertising has achieved good results. Using media integration to realize small input and large output.

Sixth, the effect analysis

1, publicity, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve visibility and reputation.

2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.

3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees are greatly enhanced, and their work enthusiasm is improved.

4. Increase turnover through sales promotion.

"Star of Service of the Day" was awarded and given material rewards.

2. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give away some dishes with the customer's order, such as two side dishes, at a cost of 100 yuan. Above 200 yuan, add 2 cold dishes. Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

Marketing methods of restaurants II. activity theme

Mom, thank you!

Second, the activity time

Xx, xx -xx, xx.

Third, the main categories

Catering.

Four. Activity content

Activity 1: "Send xx family photo"-the happiness of the whole family is a gift for mom!

During this activity, customers who spend more than xx yuan can get a family photo card worth xx yuan for free with valid shopping vouchers on that day. Each person is limited to one.

Pick-up place: South Gate * * * Enjoy Space Special Gift Office.

Activity 2: "Thank you, Mom!" Qin Qing sales

Exhibitors: women's wear, household goods (gifts), knitted underwear.

Sales location: South Gate * * * Enjoy the space.

Special offer time: xx month, xx day -xx month, xx day.

Activity 3: "Mom Model Show"-the most beautiful thing in the world is always mom!

Venue: West Square.

Time: 3: 00-4: 30 pm every day in xx, xx and xx.

Note: There will be live interactive questions and answers during the catwalk, and there will be prizes for correct answers.

Activity 4: "Carnations for Mom"-Flowers are full of children's hearts.

Activity time: xx month, xx day.

Customers who shop on the same day can get a carnation with a receipt (over xx yuan). Each person is limited to one.

Pick-up place: South Gate * * * Enjoy Space Special Gift Office.

Activity 4: "Most like mother and daughter, mother and child" evaluation.

Registration time: xx month xx day xx day.

Registration place: Ximen General Service Desk.

Registration procedures: to register a mother or daughter, you need to hold a household registration book and a photo of your mother or daughter's life 1 piece (more than 5 inches).

Competition time: 3 pm on xx, xx, xx. Venue: West Square.

Competition form: announced on the spot.

Award setting:

The first prize is xx, with a bonus of xx yuan per person.

Second prize xx, each with a bonus of xx yuan.

Xx third prize, each with a bonus of xx yuan.

The verb (abbreviation of verb) solemnly declares.

During this activity, it is absolutely forbidden for shopping guides to raise prices privately or collect cashiers. Once a counter that violates this regulation is found, the mall will impose a fine of _ yuan on the merchant!

For the above two kinds of violations, the whistleblower will be rewarded with xx yuan, and the offender caught on the spot will be rewarded with xx yuan.

Explanation of intransitive verbs on settlement problems

The original settlement method remains unchanged, and the settlement process of "Carnation to Mother" activity on xx is as follows:

1. The customer receives the receipt of voucher mechanism on the same day (spending more than xx yuan) and goes to the gift department to collect carnations.

2. The staff verifies the legality of the receipt.

3. Registration by department (the top three departments of mechanism receipt) means that each department has a flower donation registration form, which registers the sales code and the number of the shopping guide.

4. Stamp the receipt of the mechanism with the seal (or words) of the gift received.

5. Give the customer a carnation.

6. As soon as the giver came to work on xx, he handed the registration form of flower donation on xx to the finance department.

7. The Finance Department inquires the suppliers according to the registered sales codes, and registers the supplier codes in the designated position of the flower donation registration form. On the same day 1 1: 00, it was forwarded to the heads of relevant departments.

8. The department head is responsible for checking the sales records with the shopping guide.

9. If you have any objection, please contact the staff of the Gift Office.

Check before 10 and 18: 30 on the same day, and the department manager will sign the flower donation registration form and return it to the financial floor accountant.

1 1. The floor accountant shall enter the supplier's fee according to the confirmed flower donation registration form, each of which is xx yuan.

12. The floor accountant will file the registration form for sending flowers.

Seven. Explanation of "return and exchange"

1. Goods purchased by customers in this activity and any previous activities are not allowed to be returned without original documents.

2. Return: When customers shop during the activity, the mall will refund the cash according to the actual payment amount on their shopping vouchers. If customers receive prizes or gifts in this activity, they must return them together with the prizes or gifts. If it cannot be returned after use, the customer must pay the corresponding cash and deduct it directly from the refund, and the insufficient part will be made up by the customer.

The third marketing method of food and beverage outlets is to effectively solve the difficult and hot issues of food and beverage safety that people care about, prevent food-borne diseases and food poisoning accidents in summer, and ensure the food safety of catering industry in our town. According to the Notice of Hengshui Municipal Government No.20xx43 on Joint Investigation of Rural Food Market,

20XX44 "Notice on Carrying out the Clean-up and Renovation of Rural Food Market" requires the County Food and Drug Administration to carry out a special rectification work plan for catering food safety, and the town party committee decided to carry out a two-month special rectification action for catering food safety in the whole town. The plan is as follows:

I. Work objectives

Focusing on the main line of catering food safety, we will further standardize the catering service business behavior, further purify the catering service consumption environment, further improve the self-discipline level of the catering service industry, and further strengthen the catering service food safety supervision. Through this special rectification action, we will strive to improve the overall level of catering food safety in our town, reduce the risk of catering food safety in summer, improve the catering service environment of the people, improve the quality of catering service, and prevent and contain food safety accidents.

Second, the rectification content

Focusing on the "two certificates" (catering service license and health certificate), management system, food raw materials, food additives, condiments, processing flow and environmental sanitation, the following rectification was carried out:

(1) Centralized cleaning of catering business entities.

Business conditions do not meet food safety standards and related requirements, or catering services are engaged in places other than the approved address, which shall be regulated, cleaned up and investigated according to law, and the unlicensed catering units shall be banned as the focus of inspection.

(two) focus on the implementation of food raw materials inspection and inspection records.

Catering units that refuse to implement the food incoming inspection and inspection record system, or purchase and sell food without legal sources and quality certificates, shall be ordered to suspend business for rectification and be severely punished according to law until the catering service license is revoked.

(three) coordination, crack down on illegal and criminal acts in the catering industry.

In the process of special rectification, it is necessary to intensify the investigation and punishment of food illegal cases found, never ignore any illegal clues, never let go of any unsafe food, and never condone any illegal acts. Those who refuse to cooperate with the work, interfere with administrative law enforcement or are suspected of food crimes shall be handed over to the public security organs in a timely manner according to law.

(4) Highlight key points and establish a long-term mechanism.

Focus on the key areas, places, units and problems of catering food problems, and establish key rectification accounts. Strictly investigate media reports and complaints from the masses, find out the purchase channels and production sources in time, severely punish them according to law, and never indulge them. For long-term and complicated problems, on the basis of summing up the experience and practice of rectification, we should explore the establishment of a targeted long-term rectification supervision mechanism, maintain a high-pressure situation, and lay a "protracted war" for the safety rectification of catering food.

Third, the timing.

(1) The mobilization and deployment stage (July 1- 10) closely focuses on the requirements of the Work Plan for Special Renovation of Catering Safety, defines the work objectives, tasks and time schedule, strengthens publicity and mobilization, and ensures the smooth implementation of rectification actions.

(2) In the centralized rectification stage (July11-August 2O), all law enforcement personnel are organized to carry out supervision and inspection, hidden dangers investigation and rectification activities, strengthen supervision and inspection, and severely crack down on illegal activities in accordance with the requirements of the rectification plan.

(III) Summarize the rectification actions in the promotion stage (August 21-August 3 1), further improve the construction of catering food safety system and mechanism, strengthen law enforcement supervision, explore the establishment of a long-term mechanism, and continuously improve the food safety management level of the catering industry.

Fourth, the job requirements

1, strengthen organizational leadership. In order to ensure the vigorous development of the rectification action, the "Leading Group for Food Safety Special Rectification Action in Catering Industry" was established, with the director as the leader and the director in charge as the deputy leader. We have carried out responsibilities at all levels, made clear the work objectives, and made the work deep, detailed and practical, and achieved results. Taking this special rectification as an opportunity, the supervision of the catering industry of our bureau is on the right track and the work is normalized.

2. Strengthen public opinion propaganda and raise the awareness of food safety in the whole society. Publicize food safety laws and regulations through various forms, popularize food knowledge, correctly guide consumption, and raise public awareness of food safety. Timely exposure of typical cases of food safety violations in catering services, and encourage the masses to participate in complaints and reports on illegal and criminal acts of producing, selling and operating fake and inferior and toxic and harmful foods. The tip-off number is 5893393.

3 strict work discipline, strengthen the implementation of regulatory responsibilities. All law enforcement personnel should adhere to the principle that law enforcement must be strict and violators must be prosecuted, and seriously investigate and deal with violations of laws and regulations in catering services. Due to irresponsible work, supervision and inspection is not in place, taking care of human feelings and face, resulting in major food safety accidents and serious consequences, it is necessary to seriously investigate the responsibility of relevant law enforcement personnel.