1 reasons and countermeasures of academic fraud abstract: academic fraud has become a chronic disease in colleges and universities. In recent years, academic fraud cases have emerged in an endless stream, which not only has a bad influence on the academic development of colleges and universities, but also has caused serious harm to social atmosphere and national reputation. The reasons are social environment, personal quality, university management system and other reasons, especially the improper behavior of universities and related organizations in the interest chain of academic fraud has aggravated the situation of academic fraud. Only by fundamentally solving various reasons and establishing a reasonable, transparent and standardized management system, legal system and working system can we truly solve the phenomenon of academic fraud, promote the benign development of Chinese academic circles and enhance the international reputation of Chinese academic circles. Keywords: academic fraud; Management system; Academic reputation 1 Introduction In recent years, academic fraud has become a hot issue that society continues to pay attention to. Academic fraud refers to plagiarism, plagiarism, possession of other people's research results, or forgery or modification of research data. Academic fraud is first of all a violation of academic ethics and scientific spirit, and it is the product of impetuous and quick success in the academic field. From the Hanxin incident at the beginning of the century, to the Xiaobafang Haruko incident in neighboring Japan, and now to the Han Chunyu incident in Hebei University of Science and Technology, academic fraud has emerged in various forms. Academic fraud can not only enable counterfeiters to gain prominent social reputation and academic status, but also enable their universities to share practical benefits such as scientific research funds, forming an interest chain that covers up indulgence. As far as the academic fraud incidents in recent years are concerned, the counterfeiters have only been criticized by the academic circles and have not been punished by law. Academic fraud has become a low-risk, high-return and even unprofitable academic fast lane. In the long run, it will lead to bad money expelling good money, more and more counterfeiters, and it is difficult to reverse the academic atmosphere. China's social reputation in international academic circles has plummeted, not to mention academic progress. We expect these counterfeiters to make real achievements. The performance of academic fraud is only seen from the cases exposed by the media. Fraud takes various forms. In addition to the well-known phenomena of plagiarism, plagiarism of others' achievements, fabrication of falsified data, fabrication of various application items and achievement award materials, many new phenomena have emerged, such as the awarding of highly educated diplomas and academic titles to senior officials and businessmen in colleges and universities, the entry of academic journals into various journal indexes through various public relations activities, and the falsification of "impact factors". But overall, the current academic fraud is highlighted in the following three aspects. [1] 2. 1 academic plagiarism The first manifestation of academic fraud is plagiarism and plagiarism of other people's research results. From the history of academic fraud, academic plagiarism has always been a long-standing problem, but in recent years, the cases of academic plagiarism have obviously shown an upward trend, and in terms of its plot, nature and influence, it has also shown more and more serious signs. 2.2 Academic Bribery Academic bribery is a new phenomenon of academic fraud. Generally speaking, bribers are powerful, rich and powerful, while bribers generally control the academic resources of colleges and universities. Specifically, people with academic resources (including universities and university leaders who master academic resources) provide bribers with titles such as highly educated diplomas, professors, tutors for master students, and tutors for doctoral students. Of course, in return, they will also bring various direct or indirect benefits to colleges and universities. 2.3 Academic journals cheat university scholars and research