On the relationship between public relations and enterprise development With the progress and development of society and the increasingly forming of global competition pattern, the development trend of economic globalization has gradually transformed local public relations into public relations among the world economies. The value and significance of public-private relations are gradually recognized and valued by enterprises. As the main body of society, it is very important for enterprises to correctly handle the relationship between the public and enterprises in the increasingly fierce competition. Public relations is the public relations management function of social organizations. Enterprises mainly establish a good image among the public through their own image design, two-way information dissemination and extensive social communication, so as to achieve a harmonious communication state, thus creating the best social environment for their own career development and realizing the established goals of enterprises. Therefore, the growth of enterprises must be based on good public relations. The quality of corporate public relations affects the public opinion of the organization, shapes the good image of the organization and optimizes the action environment of the organization. Public * * * relationship refers to the social science and management art that social organizations establish good public * * * relationship by means of information dissemination, so that social organizations have a good social relationship environment and establish a good social image. Therefore, it plays an important role in shaping the image of social organizations. As a part of social organizations, enterprises are also very concerned about their public image. Public relations plays an indispensable role in shaping corporate image. It is hard to imagine what the social imagination of a company without public relations will look like, especially those internationally renowned companies, whose public relations should be quite powerful. In the tide of modern socialist market economy, the relationship between public and private represents the market image of enterprises, and the market pressure and challenges between enterprises are increasing. What role can the relationship between public and private play in the development and growth of enterprises? Public relations is a new industry, especially after China's entry into WTO, the competition among enterprises is becoming more and more fierce, and all enterprises are facing great opportunities and challenges, including the competition between enterprises and brands. However, as a successful enterprise, it must have a unique strategy, and an enterprise that can grasp this point can always be in an invincible position. Among them, the relationship between the public and the public is playing an increasingly important and prominent role, and the relationship between the public and the public is directly related to the success or failure of enterprise operation. However, in modern society, some enterprises cannot realize the importance of public relations. Foreign enterprises have entered the China market one after another, and the internationalization of competition is intensifying, and consumers' behavior is becoming more and more scientific and rational. Therefore, enterprises have changed from making money as long as they did it more than a decade ago to doing it now. In many industries in China, supply exceeds demand. Coupled with the influx of foreign products, the competition is increasingly fierce, and there are more and more products of the same quality. Therefore, the popularity and reputation of enterprises can not only rely on quality and service, but also rely on public relations. So my thesis will talk about the relationship between public relations and enterprise development. First of all, let me talk about my views on the relationship between the public and enterprises. The relationship between the public and the public plays an increasingly important role in the development of modern enterprises. The development of an enterprise is based on high-quality products and services, and at the same time, it is necessary to create a good social relationship and public opinion environment. If the relationship between enterprises and the public is well established and their popularity is improved, the development of enterprises will be guaranteed. If any enterprise does not have a good image, no matter how good the facilities and products are, its development will be limited and affected. In China, with the establishment of socialist market economy and the further deepening of reform and opening up, the relationship between the public and the public has been widely recognized in all walks of life, and the role of the relationship between the public and the public has been paid more and more attention. As a branch of social science, public-private relationship has universal significance, and the corporate public-private relationship derived from it has its particularity. It refers to a management function that enterprises use information dissemination means to establish mutual understanding and trust with the public, establish a good corporate image and reputation, and promote the realization of corporate market goals. Thus, on the one hand, the relationship between enterprises and the public is mutual, on the other hand, it is emphasized that the relationship between enterprises and the public has management function, which can deepen the understanding of the nature of the relationship between enterprises and the public. The relationship between the public and the public is that social organizations influence the public's science and art through communication in order to create a good image. Since the introduction of public relations into China in the early 1980s, it has played a significant positive role in various fields, and entered a deeper level in the 1990s. At present, many enterprises in China are implementing famous brand strategy. As a management function, what role public relations can play in it is a problem that we should study deeply. Discussion on this issue will help to promote the development of public-to-public relations, and also help to deeply understand the irreplaceable role of public-to-public relations in corporate brand strategy. At present, there is a serious brain drain in many state-owned enterprises in China. There are some objective reasons for this phenomenon, but the lack of public relations operation is an important reason. Brain drain is an unfavorable factor for enterprises to strive for famous brands, so it is necessary to analyze it in depth and find out the countermeasures. Generally speaking, there are three factors for employees to work for an enterprise, one is salary and welfare, the other is the leading position of the enterprise, and the third is whether self-worth can be realized. Among these three factors, salary and welfare is an important factor, which can meet people's basic survival needs, especially in the case that wages are generally not too high at present in China. High salary and welfare is indeed an attractive condition, but it is not the key factor to decide whether to stay or not. The key factors are the latter two. First of all, the situation of enterprise leadership has a great influence on employees. An enterprising, far-sighted and United leadership is a "magnetic source" to attract talents. A leader who respects and cares about employees and effectively solves their difficulties is the "adhesive" for stabilizing talents; A leadership that trusts employees, understands employees and appoints people on their merits is a "catalyst" to motivate talents. This kind of leadership undoubtedly has the infinite charm of attracting talents and talents, because working under this kind of leadership can make people see bright prospects and maintain integrity to the enterprise even if the immediate conditions are a little bitter, the welfare is a little poor and the salary is a little lower. On the contrary, how can people have confidence in the enterprise if the leaders are crony and eager for success? In this way, there will inevitably be a situation of "peacocks flying southeast". Secondly, it is about the realization of self-worth. After meeting certain survival needs, employees also hope to engage in developmental and challenging work in order to gain a sense of accomplishment and realize self-worth. If employees can't get a sense of accomplishment at work, they will feel lost, which will drive people to leave Germany and even find a new world to display their fists and feet. Through observation, people find that there are two important ways to realize people's self-worth: one is to find the meaning of life in ordinary work, the other is to realize the value of life through excellent work. Therefore, every employee has the desire to work hard to realize self-worth. The key is how to motivate and guide the leaders, in order to turn this desire of employees into the motivation to do their jobs at all times. After the birth of public relations, it has been widely used and popularized in the fields of enterprise management and logistics. Later, its influence spread to all walks of life, but in essence it was mainly used by enterprises. This is because the relationship between the public and the public is the product of the development of commodity economy, because under the condition of commodity economy, any enterprise is only a link in the socialized production line, which is closely related to each other, and no one can do without each other; In particular, the commodity economy is still an economy that follows the laws of competition. At the same time of fair competition, it is extremely important to strive for understanding and support, especially for the clients and consumers. This urges enterprises to use public relations to create a good image and improve their relations with the outside world. The basic conditions leading to citizen relations are also political and technical factors, that is, democratic politics replaces feudal autocracy, and the rapid development of modern transportation and communication is also inseparable from the development of commodity economy. Because of this, the relationship between the public and the modern society with highly developed commodity economy is always closely linked, which is more in line with the trend of economic globalization. Public relations pursue fair treatment, require equal treatment and strive for equal opportunities. The more developed the commodity economy, the more equal and sufficient the opportunities for enterprises to compete fairly, and the more likely the public relations will play its due role. Under the background of economic globalization, because the production factors of enterprises have been flowing around the world, enterprises have freed themselves from their original location advantages, rushed to produce global products with global advantages, and launched orderly competition with each other in accordance with relevant clear rules on a global scale. With the improvement of competition and transparency, the degree of fairness is greatly improved, the social and economic foundation on which public-private relations depend is more solid, and the stage for playing its role is bound to be broader. Secondly, the market competitiveness of enterprises depends largely on their image in the market, and the image of enterprises depends largely on the operation of their public relations. There is an ancient saying in China, know yourself and know yourself, and you will win every battle. Investigation is the magic weapon for the success of corporate public relations. In the public relations industry, it is often said that behind closed doors, everyone is locked in a room, there is no social survey, and you don't know what your customers think. It is unscientific to sit in the room and think about what my clients should do and what my clients should do. We hope that the public relations staff of all enterprises or public relations companies must take investigation and research as the premise of public relations plans. Through a series of investigation and study, the future development trend of society and industry and its consequences are analyzed. Through different investigation and research, multi-level investigation and research, we can understand social public opinion, public attitudes and expectations. If the relationship between China and the United States is not good, as a public relations officer of an enterprise, you should be very sensitive. If it is an enterprise, what problems need special attention? If there is a trade conflict between China and Europe, what should you pay attention to if you are a European company? Then pass your thoughts and opinions to the management in time for their reference when making decisions. Therefore, the public relations of enterprises must be based on market research. Under the general trend of economic globalization, the decision-makers of enterprises must coordinate their relations. In addition, enterprises should also pay attention to the strategic issues in public relations planning and implementation, which requires the decision-makers of enterprises to have keen insight and judgment on the market and be able to adjust public relations strategies and countermeasures according to market changes. The most important thing is to deal with the relationship with the media. Establish the "height", "depth" and "breadth" of the relationship between enterprises and media. "Height" means winning the support of high-level media. "Depth" refers to maintaining good and regular emotional contact with the editors and reporters who are responsible for the specific layout of the media. "breadth" refers to establishing extensive and uninterrupted contact with relevant mass and professional mainstream media. Members of the media department of an enterprise should have a clear division of labor. The manager is responsible for maintaining continuous contact with the top management of mainstream media related to the enterprise. Department members are mainly responsible for the communication with journalists and editors of media-related sections or columns, and the contact with the media is divided into specific individuals. Moreover, with the breadth of media relationship structure, the focus of an enterprise's media department should be on the mass media related to industry, specialty and mainstream. This structure pays equal attention to height, depth and breadth, and creates a solid media relationship network for enterprises. Only in this way can enterprises obtain a good development atmosphere. The above is my understanding of the relationship between public relations and enterprise development after studying the elective course of Public Relations. By consulting some materials, I have a deeper understanding of public relations. I think that enterprises must pay attention to the handling of public relations, so as to remain invincible in modern competition forever. Only in this way can enterprises walk in the forefront of fierce competition.