Banks should be all-round marketing, whether it is intermediate business or main business (deposits, payments and loans) should be cross-marketing ideas. The key of bank marketing is to know customers, pay attention to financial literacy education and publicize humanized content. The product is characterized by surpassing human knowledge and paying attention to the communication and marketing of target groups. Subdivide specific groups for marketing, respect consumers, including respecting consumers' personal choices and full right to know business, so that customers can get the maximum capital gains in banks. Under the new situation of market competition, only by actively striving for the largest possible market share and adopting some effective marketing strategies can Postal Savings Bank be in an invincible position in the fierce market competition. This paper introduces the marketing strategy and existing problems of Shihezi Branch of Postal Savings Bank, and puts forward solutions.

Keywords: market segmentation, targeted marketing services