At present, the writing of the original text and advertising copy is only a relatively rigid writing content such as writing methods, skills and principles, and there is little research combined with new media. In foreign countries, the history of new media and advertising is longer than that of China, but in terms of advertising copy, no matter the type of language or cultural differences, it has caused us to learn from foreign countries. Moreover, few people abroad have studied the relationship between advertising copy and new media.
At present, the writing of advertising copy is only a kind of hard text content, such as writing methods, skills and principles, which is rarely combined with new media.
[Original]
At present, the widely discussed advertising copy writing is only the way and method of writing, while the relatively rigid writing principles rarely combine a kind of content with the research of new media. [modified]
In foreign countries, the history of new media and advertising is longer than that of China, but in terms of advertising copy, no matter the type of language or cultural differences, it has caused us to learn from foreign countries. Moreover, few people abroad have studied the relationship between advertising copy and new media.
[Original]
In other countries, although the development of new media and advertising has a longer history than that of China, as far as advertising copy is concerned, it is the language type or cultural differences that cause us to have greater resistance to foreign research. What is the relationship between advertising copy and new media? [modified]
Automatic detection of Chinese-English translation According to "Ctrl+Enter", fast translation of sea words and retranslation of advertising copy writing, what we are discussing extensively at present is only the writing methods, methods and relatively rigid writing principles, and there is little research on combining one kind of content with new media. In other countries, although the development of new media and advertising has a longer history than that of China, in terms of advertising copywriting, both language types and cultural differences have caused us to study foreign countries, and few people abroad have studied the relationship between advertising copywriting and new media.
This is also the embodiment of the innovation and frontier of this paper. To this end, this paper is committed to guiding a research direction and laying the foundation for future generations to do further research. The new media era represented by the Internet has arrived, which is another impact on the advertising industry. As we all know, the audience in traditional media always watch advertisements passively, while the new media is completely different. The audience is the main body, and they can choose to watch or not. There is no doubt that advertising copy has become an important role.
This is also the embodiment of the innovation and frontier of this paper.
[Original]
This is the innovation and frontier of this embodiment. [modified]
To this end, this paper is committed to guiding a research direction and laying the foundation for future generations to do further research.
[Original]
It is also for this reason that a research paper guides future generations and lays the foundation for further research. [modified]
The new media era represented by the Internet has arrived, which is another impact on the advertising industry.
[Original]
The new media era represented by the Internet has arrived, which is another impact of the advertising industry. [modified]
As we all know, the audience in traditional media always watch advertisements passively, while the new media is completely different. The audience is the main body, and they can choose to watch or not.
[Original]
As we all know, the traditional media let the audience watch advertisements all the time in a passive way, but the new media is different, the audience is the main body, and they can choose to watch or not. [modified]
There is no doubt that advertising copy has become an important role.
[Original]
Undoubtedly, the important role of advertising copy. [modified]
Automatic detection of Chinese-English translation Press "Ctrl+Enter" to quickly translate sea words and retranslate the translation, which is the embodiment of innovation and cutting edge. Because of this, the paper has made the research direction guidance for future generations and laid the foundation for further research. The new media era represented by the Internet has arrived, which is another impact of the advertising industry. As we all know, the traditional media let the audience watch advertisements all the time in a passive way, but the new media is different, the audience is the main body, and they can choose to watch or not. Undoubtedly, the important role of advertising copy. In this regard, this paper aims to put forward the problems of advertising copywriting in new media through the study of advertising copywriting and new media, and put forward various corresponding suggestions according to the feasibility. Finally, after a detailed study of advertising copy and new media, the best presentation mode of advertising copy in new media is summarized for this purpose.