Revenue management originated from the competitive business environment of American airlines after deregulation in the late 1970' s, and its core is also called price, which is price discrimination based on customer demand and price elasticity to standard price. With the implementation of a series of economic stimulus policies adopted by other countries and international organizations, international trade began to recover in the second half of 2009. As a direct reflection of international trade, airlines have also bottomed out in freight rates. For China's air freight industry, which is less affected by the global economic crisis, many established former airlines, such as Europe, America, Japan and South Korea, have drastically cut their freight rates during the financial crisis, which is to catch up with Europe, America, Japan and South Korea. Airlines are the best. Li Jiaxiang's office of the Civil Aviation Administration of China called it the slogan "They have formed a country that competes with international air freight, and their comprehensive strength is among the top five in the world". But at the same time, with the rapid development of the world air cargo industry and the gradual opening up of the country, China's domestic airlines are still facing enormous challenges. Challenges from large foreign airlines such as ups and fedex. As a means to gain competitive advantage, foreign airlines have gradually implemented revenue generation for freight industry. At the beginning, some airlines took freight revenue management as a long-term development strategy. Enterprise. A global airline business, such as Royal Dutch Airlines, Louisa, has implemented a phased and freight revenue management method and 2%, 72.73 -5 shipping revenue. However, our airline's research in this field is still in its infancy. Airlines from abroad have to face the competition from shipping, as well as the challenges from railways and highways, so as to improve the income of domestic air freight companies and improve their income management level. The object of this study is a large state-owned air freight company-Air Freight Co., Ltd. China Our company was established in 1998, and it is the earliest company in China that specializes in air freight business. At present, there are 2 vending machines, 3 md 1 1 vending machines, 7 b747-400 vending machines and 3 a300 -600 vending machines in air navigation. The company not only has freight cabins in the eastern United States, Europe, Japan, South Korea and Southeast Asia, but also has our own freight routes.
However, like other air freight companies, due to the late implementation of management, many revenue management methods are not suitable for daily operations during the voyage, such as the lack of necessary means to maximize revenue in the allocation and distribution of cargo spaces. On the other hand, in the process of freight revenue management, many problems have also been encountered, such as the fact that customers only booked a cabin, which caused the aircraft cabin to be unusually tall, which restricted the development of the voyage.
Therefore, first of all, it is necessary to make a theoretical analysis of revenue control and find a method suitable for air freight revenue management. Revenue management originated from air passenger transport, and is widely used in air passenger transport and hotel industry at present. However, air freight is rarely used and lacks report forms. Therefore, this paper compares air passenger transport and freight transport business by air, and finds out the similarities and differences between passenger transport and freight transport, which are the most suitable and effective management. Air freight receipt. Then, "cash on delivery" is the key factor of enterprise's profit and management defects. Finally, according to the actual situation, the benefits of air cargo management are designed, including the optimization of air cargo space allocation, cabin grade system and incentive measures, and are explained by data estimation.