Introduction: This paper is an excellent model essay on the management and value of small and medium-sized team leaders in cooperative learning, which has certain reference and guidance for the author who is writing the team leader's thesis. Here, I would like to share with you an article on the reasons and strategies of supermarket management in colleges and universities, hoping to help you!

With the continuous development of China's economic and social environment, the development of higher education has gradually ushered in a new wave. At this time, it is particularly important to strengthen the logistics management of colleges and universities. As an important part of logistics management, supermarket management still has many reasons to be solved urgently in the actual operation process. This paper makes a comprehensive analysis of the causes of supermarket management in colleges and universities in China, and puts forward corresponding strategies and measures for each reason for readers' reference.

Keywords: institutions of higher learning; Supermarket management; Cause analysis; strategic research

First, the characteristics of supermarket management in colleges and universities in China

The obvious difference between university supermarkets and general supermarkets is that their location is generally in major universities, their main customers are students and teachers on campus, and their scale characteristics are generally small and convenient retail stores. Therefore, in the operation of university supermarkets, there are generally the following characteristics:

(a) the business content is single

Because the main customer group of university supermarkets is college students, and the main consumption needs of college students in their study and life are generally very concentrated and single, mainly daily necessities and leisure snacks needed in daily life and cultural and sports supplies needed in the learning process. Therefore, it is decided that the choice of commodity content in the process of supermarket management in colleges and universities mainly focuses on these kinds of commodities. Moreover, the consumption of these commodities in different time periods is also different. In daily life, food is the main consumption demand, daily necessities are the most important consumption demand in schools and holidays, and cultural goods are the most important consumption demand during relatively concentrated examinations.

(2) Centralized operation time

Because the university supermarket is located in the campus, the rest time of the university is usually lunch break, dinner break and evening class break, and the consumption demand of students in these periods is very large, which determines that the business peak of the university supermarket is generally concentrated in these periods. During the long holidays such as winter vacation and summer vacation, college supermarkets basically shortened their business hours, and some even closed down directly. Before and after the start of school after holidays, it is generally the peak period for consumers to buy, and the business hours of university supermarkets will be appropriately extended during this period.

(3) Various business types.

The diversity of business varieties is mainly determined by the diversity of students' consumption needs. First, due to the continuous improvement of China's material and cultural level in recent years, ordinary consumers tend to diversify their choices of goods. The second is the characteristics of students themselves in this period of university. Because different student groups have differences in personality, value pursuit and demand level, they also have different needs for different varieties and brands of the same category of goods, so university supermarkets also need to pursue diversification in product varieties.

Second, the main reasons for the current management of university supermarkets

(A) the quality of supermarket managers is insufficient

Because the university supermarket is a part of the logistics management in the school management system, many managers are school staff in the actual supermarket management. This kind of managers not only lack professional supermarket management ability, but also lack practical management experience. Secondly, there is a lack of ideological understanding of management talents in supermarket management. Because the competitiveness of university supermarkets in the market is not as good as other supermarket types, many managers have not included the cultivation of management talents and the improvement of talents' quality in the supermarket development strategy. Then there is the reason for hiring a supermarket manager. Many people who don't have professional quality and skills enter the supermarket management level through the back door, resulting in low overall management ability. There is also the lack of effective talent incentive mechanism, which makes it difficult to mobilize the enthusiasm of supermarket managers and employees to the greatest extent; Finally, the lack of effective talent management system leads to the loose management structure and brain drain of supermarkets in many colleges and universities.

(B) the supermarket business philosophy and service positioning is not correct.

The biggest difference between university supermarkets and other types of supermarkets is the difference in service orientation and business philosophy. The main purpose of other types of supermarkets is to pursue profits and maximize profits, while the most important value of university supermarkets is to serve the daily life and study of teachers and students. However, many managers have not deeply realized this point in the actual supermarket management, thus blindly pursuing economic benefits. Due to the high market access threshold of university campus, the campus retail market is not fully competitive, which provides a very relaxed environment for the operation of university supermarkets. At the same time, supermarkets in colleges and universities often have high commodity prices, poor quality and serious security risks.

(3) The standardization of supermarket operation is not high.

Nowadays, many university supermarkets are called supermarkets, but in fact, they can only be regarded as small retail stores in terms of scale and business model. Therefore, large supermarket chains lack standardized and information-based business models to survive in the course of operation. In the purchase, because there is no complete supply chain, the purchase cost and inventory cost are high, and there are often insufficient supplies and fakes. In the marketing process, poor management of advertising and public relations leads to the continuous loss of customer resources. In sales, there is no scientific commodity type layout and price management system, which leads to the confusion of various commodities and the inability to update the price tag in time, which hinders the customer's shopping process. In the process of commodity settlement, there is no modern commodity settlement and management system, and only cash is used for settlement, which wastes consumers' time. In after-sales management, the lack of shopping invoices and vouchers has adversely affected students' rights protection activities.

(D) the quality of supermarket safety management is insufficient

First of all, because of the large cash flow generated by the daily operation of supermarkets in colleges and universities, and the high commodity value of supermarkets, the campus population density is high and the population mobility is strong, it is easy to be stolen. Secondly, the commodities in campus supermarkets are mostly daily necessities and foods, which are concentrated and easy to rot and burn. Furthermore, because university supermarkets are set up on campus, they are basically not managed by industrial and commercial management departments, fire departments and public security organs, which leads to some supermarket managers' lax awareness of safety management. In practice, many campus supermarkets lack fire-fighting tools, often produce unqualified or expired food, and rely too much on campus security in public security. This situation is not only easy to cause losses to the property of the supermarket, but also causes fire and food safety. At the same time, it will greatly affect the safety of college students' lives and property, and once the reasons appear, it will also hinder students' daily consumption activities.

Insufficient school logistics support.

Lack of support from the school logistics management department is mainly manifested in the following four aspects. First, infrastructure construction is insufficient. Because many colleges and universities do not pay attention to the great role of campus supermarkets in the overall planning of campus planning, the construction scale of campus supermarkets is too small, so the improvement of commodity types and quantities is also restricted. Second, insufficient capital investment. Because the main job of the school logistics management department is to serve teachers' teaching and research work and students' study life, it is difficult for campus supermarkets to obtain effective financial support from the school in the course of operation, which leads to many campus supermarkets being adversely affected in purchasing supermarket infrastructure and expanding supply channels, and finally brings great inconvenience to college students' lives. Third, the market vitality is insufficient. Because many colleges and universities have a high desire to open supermarkets on campus, even some schools do not allow off-campus personnel to open supermarkets on campus. Although the absolute power of the school for supermarket management is guaranteed to a certain extent, it also leads some supermarket managers to make no progress in the operation process, and even use the monopoly power of the school to raise the price of goods, which puts pressure on students' study and life.

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