This is very different from the banner in the newspaper. The so-called banner in the newspaper refers to the typesetting method with the same width as the whole page, but less than half a page. For example, we often see city newspapers and evening papers. The total width of a full page is 28 cm (except "thin newspaper") and the width of text is 28 cm, so a 4 cm banner refers to the newspaper area with a width of 28 cm and a height of 4 cm.
Extended data
The so-called banner refers to the print advertisement with the same width as the full page, but less than half a page. For example, the newspaper Reference News, which we often read, has a full-page width of about 28 cm, and there is an 8-column advertisement on it, which means a print advertisement with a width of 28 cm and a height of 8 cm.
Banners have no specific size. With the increasingly fierce media competition, some newspapers appear in the form of "thin newspaper" and some in the form of "short newspaper". The width and height of the version are different, and the specific size is subject to the actual size of each newspaper.
Network: Banner advertising is a unique way of multimedia promotion. The banner advertisement display area is located at the top of the search result list. Enterprises can buy banner advertisements as needed. When buyers search, the advertisements of enterprises that have purchased banner advertisements will be displayed in the exhibition area.