(1) main commodities
JD.COM Mall sells goods online, including household appliances and auto supplies; Mobile phone digital; Computer, software, office; Home, kitchen utensils, home improvement; Clothing, shoes and hats; Personal care makeup; Watch jewelry, gift bags; Sports health; Mother and baby, toys, musical instruments; There are more than 654.38+ten thousand kinds of foods, drinks and health products in ten categories. Among them, there are more than 36 thousand kinds of goods in four categories: household appliances, mobile phone digital, computer goods and daily necessities.
(2) Main services
JD.COM Mall provides flexible and diverse commodity display space, and consumers' inquiries and shopping will not be limited by time and region. Relying on the huge logistics system built for many years, consumers fully enjoy the convenience of "staying at home and enjoying success". At present, the four major logistics centers in North China, East China, South China and Southwest China cover major cities in China. In March 2009, JD.COM Mall set up its own courier company, which improved the speed of logistics distribution and service quality. While providing consumers with authentic licensed products, machine-printed invoices and after-sales services, JD.COM Mall has also introduced measures such as "price protection" and "extended warranty service" to solve the worries of consumers to the greatest extent and protect their interests. JD.COM Mall has set an example for e-commerce enterprises in China with its own integrity concept.
2. Profit model
(2) Virtual store rental fee, store rent, product landing fee and transaction fee.
(3) The income from fund precipitation shall be reinvested by using the fund precipitation generated by the time difference between receiving the payment from the customer and paying the supplier to obtain profits. The third-party payment platforms of JD.COM Mall include Tenpay, Kuaiqian and Alipay.
(4) Advertising fees At present, online advertising is gradually accepted by people. For some large media websites, online advertising has become one of the important sources of business income.
3. Target customers
(1) From the demand analysis, JD.COM. The main customers of COM are the mainstream consumers of computer, communication and consumer electronic products.
(2) From the age analysis, JD.COM's main customers are people aged 20-35.
(3) professionally, JD. The main customers of COM are white-collar workers, civil servants, college students and other Internet enthusiasts. Among them, the 6 million college students who leave school every year is an important market in JD.COM. Although consumers over 35 have stronger purchasing power, high-quality college students are the "potential stocks". JD.COM Online Mall has been in operation for 6 years and currently has more than 8 million registered users. College graduates have 6 million potential customers every year. JD。 The goal of COM is not to compete with Gome and Suning for customers, but to cultivate college graduates into users in JD.COM.
4. Core competence
(1) The product price is lower. The price of products in JD.COM is lower, usually cheaper than others 10%, and the price of some products will be as low as 30%. Color TV sets are usually cheaper than Suning and Gome 10%-20%, and some high-end foreign brands will be as cheap as 10000 yuan. "
(2) Faster logistics service. JD.COM has established four logistics centers in North China, East China, South China and Southwest China, covering all major cities in China. In March 2009, JD.COM Mall set up its own courier company, which improved the speed of logistics distribution and service quality. Since 2009, JD.COM Mall has set up urban distribution stations in more than 40 key cities such as Tianjin, Jiangsu, Hangzhou, Nanjing, Shenzhen, Ningbo, Wuxi, Wuhan and Xiamen, providing users with services such as logistics distribution, cash on delivery, mobile POS card swiping and door-to-door exchange. In addition, the logistics centers in Beijing, Shanghai, Guangzhou and Chengdu have also expanded by more than 6,543,800 square meters. 20 10 At the beginning of April, JD.COM Mall took the lead in launching "2 1 1" delivery service in Beijing and other cities, realizing the service promise of "after-sales 100 minutes" nationwide.
(3) More comprehensive online services. While providing consumers with authentic licensed products, machine invoicing and after-sales service, JD.COM Mall has also introduced measures such as "price protection" and "extended warranty service" to solve the worries of consumers to the greatest extent and protect their interests. JD.COM Mall has set an example for e-commerce enterprises in China with its own integrity concept.
(4) More comprehensive after-sales service In addition to the traditional after-sales service, JD.COM also has its own special services: commodity auction, home appliance trade-in, JD.COM gift card, point redemption, on-site service, extended warranty service, DIY installation, etc. To meet the different needs of customers.
5. Strategic objectives
(1)20 1 1 is listed in the United States.
(2) Based on the mission of "making shopping simple and happy" and the values of "honesty, customer first, passion, learning, team spirit and pursuing Excellence", JD.COM Mall is determined to become the largest e-commerce company in China and the top five in the world.
(3)JD.COM Mall will strive to develop into a large-scale professional 3C online shopping platform with a scale of 10 billion in the near future.
(4) The sales in 2-3 years exceeded 654.38+0 billion, and the net profit was 200 million yuan.
The Business Model of JD.COM Shopping Center
1. payment method: company transfer, cash on delivery, post office payment, online payment and installment payment.
2. Logistics distribution methods include door-to-door pickup, express delivery and e-mail.
Management Mode of JD.COM Shopping Center
1. Organizational structure management
The management mode of e-commerce is the structural system of laws, standards, rules, systems, institutions, personnel and information systems provided by organizations to ensure the normal operation of the system and protect the system under unexpected circumstances. It can track, monitor, feedback control, predict and make decisions on the operation of the system. From the organizational form, there is no physical store to rely on for the pure e-commerce enterprise that JD.COM Mall wants. JD.COM CEO Liu stressed, "JD.COM. COM will never open a physical store. "
2. Supply chain management In JD.COM, manufacturers do not need to pay entrance fees, decoration fees, promotion fees and festival fees. After various fees are exempted, the profit rate of sales in JD.COM is much higher than that of sales through traditional channels. In addition, Gome's refund period for manufacturers is 3 months, while JD.COM only needs 20 days. Inventory management: Wal-Mart, the global chain overlord, has its own satellite system all over the world, and keeps the inventory turnover rate at about 30 days. Gome and Suning need 47 days to 60 days, and Amazon needs 7 days to 10 days. JD。 The inventory turnover rate of COM is 12 days, and it is settled with suppliers in cash.
3. Distribution Management JD.COM has established four logistics centers in North China, East China, South China and Southwest China, covering all major cities in China. Urban distribution stations have been established in more than 40 key cities such as Tianjin, Suzhou, Hangzhou, Nanjing, Shenzhen, Ningbo, Wuxi, Jinan, Wuhan and Xiamen. Service commitment of "2 1 1": submit the spot order before 0: 00 a.m. on the same day165438 (the order enters the warehouse and will be delivered on the same day; Spot orders submitted before 1 1: 00 in the evening (calculated from the opening point of the order warehousing time) will be delivered the next morning (before 14: 00). At present, it is opened in Beijing, Shanghai, Guangzhou, Chengdu, Suzhou, Kunshan, Wuxi, Jiaxing, Shaoxing, Hangzhou, Tianjin, Shenzhen (orders are placed before 10: 00 in the morning) and Foshan, and it is self-operated by JD.COM.
4. Customer relationship management
(1)JD.COM promises that the transportation "insurance premium" will always be free, and the insurance premium will be borne in the distribution link. All risks during transportation will be borne by JD.COM. If the customer receives damaged or lost goods, as long as he declares on the spot, JD.COM will immediately send brand-new goods to replace them first. JD。 COM's "people-oriented" service concept makes customers feel more at ease when buying goods.
(2) "211"service enables customers to receive the goods in a short time.
(3) "After-sale 100 points" hormone service. "After receiving the maintenance products from JD.COM after-sales service department and confirming that they are quality failures, we will start counting and deal with all your after-sales problems within 100 minutes!" Relieved the worries of customers.