Eloquence skills of selling goods on the spot

What are the conditions for being an e-commerce anchor?

Today, we will answer your questions.

Bian Xiao of this station replied:

To do e-commerce live broadcast, you need to prepare live broadcast equipment and have fixed time, activities and interactions. First, the live broadcast equipment has the saying that "sharpening the knife does not mistake the woodcutter". Now that you want to broadcast the industry live, you need to prepare the live broadcast equipment in advance. For example, the equipment needed for mobile phone platform is mobile phone, mobile phone sound card and microphone; If it is a computer platform, the required equipment: computer, camera, computer sound card, microphone.

Second, fixed time If you can only be online for one or two hours a day, or just come here occasionally, it is not surprising that no one places an order, because no one knows you, no matter how good you are, it is still equal to zero.

Keep the live broadcast time online, show your best side and show your confidence. I believe that before long, there will always be users placing orders to buy goods, and some of them will guard the ranking for you.

Third, be active and interactive. Don't be an anchor who only plays music mechanically and introduces products. Don't just chat with users. If the user places an order like this, it is called "fudge". On the contrary, it is called "conquest" to sing and do programs with advantages and let users appreciate you from the heart.

Expand the development prospect of data e-commerce live broadcast: Compared with traditional e-commerce, e-commerce live broadcast can better meet the needs of current users. Users can directly transmit and promote basic information through live broadcast, and can also interact in time, with various forms and strong social behavior. At present, many mall live broadcasts will directly recommend stores and sell promotional software they want to combine through the traffic portals of major e-commerce platforms, and display coupons and shopping coins. Through the cooperation mode of sharing sales with anchors, the purpose of maximizing the economic transformation of fans is achieved. The upgrade of the live broadcast mall system tool not only brings more convenience to users, but also provides a sales platform for anchors, which increases the demand, so that users can fully understand the characteristics of products and better realize the single volume growth. Compared with the single product promotion form in the traditional mode, the live e-commerce system allows the interactive parties to ask and answer questions in real time according to the on-site situation, and can transmit information to each other through rich expressions such as text and video, making the social interaction more stereoscopic and more promising.

1. has obvious personal style. The threshold for being an e-commerce anchor is not high, and you don't even need the talent and high value of an entertainment anchor. Therefore, if you want to stand out among many anchors, you must have attractive personal characteristics or accurate personal positioning in order to make people remember you and accumulate fans.

2. Affinity can make fans feel trust in you. The ultimate goal of e-commerce anchor is to sell goods. The more fans trust you, the better your products will be transformed, so affinity is also essential. 3. Have professional knowledge. At least know the function, characteristics and cost performance of the products you bring, which is responsible for the fans and the credibility of the anchor itself. It doesn't matter if you don't understand at first, these professional knowledge can be accumulated, so learn slowly. The more professional you are, the higher the trust of fans will be. 4. Good eloquence and certain sales skills. The anchor with goods can look ordinary and have no talent, but his eloquence must be good and he must have certain sales skills. For example, finding the right product can poke the highlights of fans, and stimulate the audience's desire to buy by strengthening the sense of income and urgency. 5. enthusiasm. The anchor had better be energetic and always enthusiastic in the camera. This was difficult to do at first, because there were no fans and traffic in the live broadcast room of the new anchor, so I could only talk to myself in front of the camera. Many newcomers will be disheartened at this stage, chatting for a while or even bowing their heads to play with their mobile phones, which is very bad for the audience who will enter the live broadcast room at any time. 6. Good adaptability and high emotional intelligence. There may be any unexpected situation in the live broadcast room, which requires the anchor to improvise and give timely feedback to the questions raised by the audience, so as to give the audience a good live broadcast atmosphere and experience. 7. Persistence, perseverance and strong psychological endurance. It is the most difficult stage to accumulate fans at first. Many new anchors didn't survive this stage because they couldn't talk to themselves all the time or adjust their emotions in the face of some bad comments. You know, Li Jiaqi and Viya also started the live broadcast from 0 powder, so you need to stick to everything. These are just some of the most basic abilities of the anchor with goods, and others include the ability to select products, the ability to analyze data, the ability to appreciate beauty and so on. With the development of the live broadcast industry becoming more and more standardized, there will be more and more demand for live anchors. I hope this article can bring some thoughts to friends who want to be or are doing anchor with goods.

Introduction: In fact, for many people, becoming a cargo anchor is also their career ideal. After all, the income of the cargo anchor is still relatively high. Although it's hard work, it can also make you have a corresponding return. How to make yourself a real anchor with goods from scratch? What preparations do you need to make during this period?

The preparatory work that needs to be done

In fact, the most important thing for the anchor with goods is his own industry experience. If he has been practicing at home and never goes to the corresponding company for training, he has no real workplace experience and cannot convince other companies. Many unit anchors began to practice in the company and constantly exercised their eloquence and oral broadcasting methods. Then I started to jump ship in other companies and gradually became a very good anchor with goods. Therefore, Bian Xiao suggested to find a nearby live broadcast agency first, and then began to train his eloquence and gradually began to bring goods. When you have some experience and ability, if you feel that your current salary does not meet your ability, then you can choose another one. In this case, by gradually accumulating industry experience, you can become a real anchor with goods, so you should mainly participate in practice.

We should actively undertake social responsibilities.

Of course, it is obvious to all that it is later for anchors to make money. Many anchors with goods have made a lot of money through their own efforts, but they have to bear social responsibilities after making money. The money you should pay must be paid so as not to be spurned. In addition, the anchor with goods is a career that can be developed for individuals, but it is also a very hard career. Very few people can really succeed. You should go back to school more often if you can.

abstract

Every profession deserves respect, but every profession plays a different role in society. After all, the anchor with goods is still a booster for consumption. For many people, it is better to really develop new technologies and contribute to social development, so I hope more people will invest in scientific research.