The development of modern logistics industry began in China, while in foreign countries, modern logistics is not only a mature theory, but also the beginning of the development of modern logistics in China. In foreign countries, modern logistics not only has a mature theory, but also has been widely developed in practice and has become an important pillar of a country's economic development. With the increase of retail enterprises in China year by year, the profit rate of retail industry is getting lower and lower. As a new economic growth point, many enterprises take the development and formulation of logistics development planning as their work focus. The third profit source of logistics industry has received unprecedented attention.

Importance of developing logistics management

After more than 30 years of reform and opening up and sustained and rapid economic development in China, people's living standards have been continuously improved, and consumers have become the most fashionable topic. At the same time, a large number of retailers have mushroomed to occupy a certain market share, which is due to the existence of a large number of competitors, pricing products for retail enterprises in order to better attract consumers to turn to a slightly passive retail business. At this time, in order to maintain the sustainable profitability of enterprises, it is necessary to find new growth points and increase profits. "The third source of profit-the improvement of logistics management and distribution technology.

Second, affect and restrict the development of logistics management in China's retail enterprises

(A) the concept of logistics management needs to be improved.

Due to the late start of modern commercial retail enterprises in China, the management concepts of many enterprises and retail enterprises are more advanced than in the past, but the logistics concepts still need to be improved. Although most retail enterprises in China have set up logistics management departments, they don't know enough about logistics management functions. The logistics management departments of most enterprises are responsible for product procurement, warehousing, transportation, information flow and capital flow, rather than unified process management functions. It is extremely rare for enterprises to consider problems from the perspective of supply chain management.

(B) the scale of logistics enterprises

The overall logistics planning is not ideal, and the logistics management is scattered. The fragmentation of small-scale logistics enterprises in China's logistics industry is quite serious, and all departments lack overall logistics planning. In addition, most logistics enterprises have few operation modes, the ineffective operation links of goods storage, goods transportation and goods distribution increase, the logistics speed decreases and the logistics cost increases, which leads to the increase of waste management cost and inefficiency in logistics. On the whole, China's logistics industry is not very strong.

(C) There is a serious shortage of logistics management talents in retail enterprises.

As a new management technology, logistics has a wide range of logistics management talents, which requires not only familiarity with the whole process and mastery of logistics management technology, but also a comprehensive understanding of enterprise logistics and the management of the entire supply chain extending outward. Older employees have the same occupation, but there are also many migrant workers who do a lot of warehousing business. There are huge staff in the warehouse, but due to the lack of logistics management and operation personnel. Under the long-awaited economic background, the company is now recruiting high-level talents who are proficient in computer, English, finance and logistics, and strengthening the construction of logistics team.

Compared with foreign countries, there is still a big gap in the application of information technology in China.

The informatization construction of retail enterprises is generally based on the computer networks of purchasing departments, stores and headquarters, forming a set of management processes and top-down models for the management of headquarters, logistics centers and warehousing networks. Enterprises realize the whole process of organic combination of information flow, logistics, business flow and capital flow from procurement to sales. In the process of application, due to decades of development, foreign enterprises upgrade and constantly improve their own information systems according to their own requirements, and gradually form their own information systems. In contrast, China still lags far behind.

Third, China's retail enterprises logistics management development countermeasures

(A) the logistics development of retail enterprises to upgrade to strategic areas, increase capital investment.

Retail enterprises strengthen the management of the logistics industry, invest the most advanced science and technology in the logistics management and distribution business, increase the introduction of high-tech talents, and provide regular teaching and training for existing logistics employees, and at the same time increase the introduction of advanced technology and equipment to provide protection for saving logistics management and distribution costs.

(2) Retail enterprises should establish a logistics information network platform covering as many countries as possible or the whole enterprise as soon as possible.

Information network technology is the lifeblood of enterprises. Modern logistics, in order to improve the modernization level of logistics management, must start with the construction of enterprise logistics information network platform. This requires retail enterprises to actively use electronic data exchange, e-commerce, Internet information network technology and the strong support of enterprise resource management system, and gradually establish a modern logistics information platform covering the whole city or enterprises.

(c) Establishing strategic partnerships with suppliers.

Paying attention to the logistics management of retail enterprises, realizing the seamless connection between them, striving to establish strategic partnership between suppliers and continuously encouraging cooperation will greatly improve the efficiency of logistics management of enterprises. The international cooperation between Wal-Mart and Procter & Gamble is regarded as a model in this respect. Both parties not only enjoy the inventory management information of Procter & Gamble and Wal-Mart. This retail enterprise, the value of manufacturing and supplying enterprises in China, learns strategic partnership.

Fourth, conclusion.

The development of logistics management concept and distribution technology of our retail enterprises should be based on the specific situation of each enterprise, combined with the problems existing in the logistics development of enterprises, and do a lot of work in determining their own development goals and improving the management concept of distribution, the application of commodities, information technology and personnel training. At the same time, we should learn to explore the development path of logistics industry from the successful experience of others, which is the characteristic of enterprises. China's retail logistics industry has reached a new level.

References:

[1] Zhao Guang's core competitiveness and resource integration planning [M] Beijing: China Economic Publishing House, 2003.

[2] Huang Zhongding Huang Zhongding Modern Logistics Management [M]. Shanghai: Fudan University Press, 2009.

[3] The intangible assets of Robert Kaplan and david norton are tangible achievements [M]. Chen Junyong, Sun Wei, translator. Guangdong Economic Publishing House, 2005

I hope it will be adopted. Thank you.